Type | cable television network |
---|---|
Branding | Zee Network |
Country | India |
Availability | India |
Headquarters | Hyderabad, Telangana, India |
Owner | Zee Entertainment Enterprises |
Key people
|
Sanjay Reddy |
Launch date
|
18 May 2007 |
Zee Telugu is a Telugu cable television channel in India. It is offered by Zee Network, part of the Essel Group.[1]
By 2006, the Zee Network already had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi; their proposed Telugu-language channel marked their first venture into the southern India entertainment market. In June 2006, they expected the channel to launch by August.[2] Their actual launch finally arrived in September.[3] Initially this channel is launched with the name Alpha TV Telugu.Later they renamed as Zee Telugu.They initially featured a large amount of American films dubbed into Telugu; in August 2007, they also dubbed popular Bollywood film Sholay from Hindi into Telugu as an experiment.[4]
By December 2007, despite having some popular programmes such as game show Gold Rush, hosted by popular female anchor Udayabhanu, as well as soap opera Nishabdam, overall Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, they re-launched themselves in order to shift their target market segment from mass market to that of upwardly mobile young professionals.[3][5] They suffered a loss of Rs. 460 million in fiscal year 2007.[1]
In late 2008, Zee Telugu began work on Sa Ri Ga Ma Pa, a Telugu-language singing competition. Anchored by Nandi Award winner Suneetha, the judges' panel included renowned Telugu music figures Koti and Ramana Gogula, and was scheduled to run for 35 episodes.[6] The show was so successful that by February 2007, they announced plans to launch Little Champs, a version of the show aimed at the ages six to thirteen market, hosted by former Indian Idol runner up N. C. Karunya.[7]
Mee Inti Vanta, a cookery show, has run successfully for more than 1000 episodes. It is hosted by the famous anchor Sumalatha. This program was a huge hit with female viewers and grabbed the market share in the afternoon slot. Eventually all the other channels started their own cookery shows.
Along with Mee Inti Vanta what brought even more popularity was a steamy anthology serial called Midnight Masala, or as some called it, Soyagam. It aired at 12am and aired stories which had a lot of steamy and sexy scenes. It was widely watched by adults but some people criticised that it is too racy for Telugu TV. It aired from December 2007 - December 2008 and again in 2007-2008. Its highest TRP was 2.0, an all-time high in the midnight slot in Telugu television which even networks like Maa and Eenadu Entertainment (ETV) cannot beat.
Another program introduced recently was Sreekaram Subhakaram, an astrology based program with astrologer Vakkantham Chandramouli and popular anchor Sumalatha. This is a live program and the many other channels are trying to follow suit.
In September 2007, the channel announced after months of deliberations that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[8] Reddy's plan in 2008 includes new soaps and children's programming.[9]
On 22 May 2017 Zee Telugu celebrated its 10-year anniversary.[10]
Contents
Programs
Bathuku Jataka Bandi
Bathuku Jataka Bandi has been successful in acting as a custodian in being a common platform for estranged couples or families to sort out conflicts and pull themselves together for communion with a purpose of leading a happy life ahead. Bathuku Jatka Bandi is socially responsive show where disturbed families are re-united with a course of dispute settlement and counseling. This platform also provides legal and psychological help if required. The empathetic actress Jeevita Rajasekhar is the host for this season's show where she brings people together and facilitates discussion between them. Also, advising on how one can overcome small issues by talking it out rather than ignoring the problem till it becomes a major issue. The USP of this series of Bathuku Jataka Bandi is to start episodes and deal with issues related to the society. Common problems related to the society will be addressed along with an element of 'Social Experiments'.[11], [12]
Inspector Kiran
Mahishmati (Inspector Kiran's doppelganger) disguises herself as Akali[13] Sikh[14] - Mahinder Singh and visits Arabic Sheikh to talk about something personal. Mahishmati pretends to be "Mahinder Singh"[15] seemingly her own brother from Punjab, when Babu Sheikh gets perplexed and questions apparently fake "Mahinder Singh" whether Mahishmati's origin is indeed Telugu? [16].
Na Kodalu Bangaram
Suhasini an innocent girl happens to marry psychopath Dhanush, who pretends to be a gentleman. Suhasini's mother-in-law treats her like her own daughter. On knowing the reality of her son, she decides to rescue Suhasini from him and she pushes him from the train. In due course, they both land up in a different city as mother and daughter. Ravi their neighbor, falls in love with Suhasini. What happens if Dhanush comes back into Suhasini's life again is the crux of the story.
Jaya Krishna Mukunda Murari
Krishna steals the butter from the gopikas and refuses to give the butter to Sudhama and asks him to come early from the next day if he wants to eat butter. Later, Krishna's friends escape from there on noticing Yashoda coming to Krishna.[17]. Krishna informs the cow that he knows about her hunger and goes inside to get some butter for her. Soon, the cow turns as Puthana and decides to kill Krishna as he is born on the same day as Devaki's son.[18] Yasodha gets worried as she is unable to find Krishna on the bed and goes in search of him. On the other hand, Puthana comes to kill Krishna, who is playing with his friends in the outskirts. [19] Puthana apologizes to Maharaj Kansa and informs him that Krishna has some special powers. She also explains to him about the incident in which Krishna saved all his friends from her, the previous day. [20] Maharaj Kansa informs Puthana that he is giving one more chance to her and asks her to kill Krishna. Once Puthana leaves, Maharaj Kansa informs Bakasura that he would kill Puthana if she fails to kill Krishna this time.[21] Puthana prepares the sweet adding poison in it for Krishna and his friends saying that he would forget the butter prepared by his mother if he tastes the sweet. Krishna, who is unaware of Puthana's prank, eats the sweet.[22] Puthana comes to know that Krishna is none other than Vasudev and Devaki's son. Then, she decides to kill Krishna and make Lord Kansa as her slave. [23] Lord Narayan and Goddess Lakshmi ask Lord Vishnu about the identity of the woman, who appeared in front of Puthana. Lord Vishnu informs them that the woman is none other than Puthana herslef in her previous life[24]. Puthana comes back and is in search of Krishna as she is unable to find Krishna with Yashoda. Meanwhile, Yasodha decides to bring Krishna back from Rohini. [25]. Puthana informs everyone that she tried to kill Krishna and his friends many times, but in vain. She then informs Krishna that she is now going to kill him.[26] Maharaj Kamsa informs Vasudev that he will definitely find the whereabouts of his eighth son. On the other hand, Krishna informs all the villagers about Puthana's death. How would the villagers react to Krishna's story?[27]
Amma Naa Kodala
References
- ^ a b Das, Sibabrata (2006-07-06), "Zee Tele's stock soars on ratings upswing, future prospects", IndianTelevision.com, retrieved 2008-03-21
- ^ Kurmanath, K.V. (2007-06-15), "Zee's Telugu channel likely in August", Business Line, retrieved 2008-03-21
- ^ a b "Zee Telugu identifies key properties; to launch telefilm band in January", IndianTelevision.com, 2007-12-15, retrieved 2008-03-21
- ^ "Get set for Sholay in Telugu", The Hindu, 2005-08-27, retrieved 2008-03-21
- ^ Singh, T. Lalith (2007-07-02), "Get set for 'Gold Rush'", The Hindu, retrieved 2008-03-21
- ^ "A talent hunt for singers", The Hindu, 2006-10-31, retrieved 2008-03-21
- ^ "It's 'no acting, only singing' for Karunya; To anchor a music show on a Telugu television channel soon", The Hindu, 2007-02-20, retrieved 2008-03-21
- ^ Singh, T. Lalith (2007-09-17), "Zee Telugu has a new CEO out of the box", The Hindu, retrieved 2008-03-21
- ^ Singh, T.L. (2008-01-04). "Zee Telugu on a roll out of the box". The Hindu. Retrieved 2008-03-20.
- ^ http://www.zeetelugu.com/promos/zee-10-promo-5.html
- ^ http://www.ozee.com/shows/bathuku-jataka-bandi/video/bathuku-jataka-bandi-episode-324-october-3-2016-full-episode.html
- ^ http://www.ozee.com/shows/bathuku-jataka-bandi/video/bathuku-jataka-bandi-episode-325-october-4-2016-full-episode.html
- ^ http://factory-shops-cape-town-south-africa.blaauwberg.net/uploads/image/turbans_image22.jpg
- ^ http://factory-shops-cape-town-south-africa.blaauwberg.net/articles/all-about-headwear/all-about-turbans
- ^ https://www.youtube.com/watch?v=_cuLJFiFYCc
- ^ https://www.youtube.com/watch?v=dqwZwPsS7EM&t=16s
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-20-august-29-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-21-august-30-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-25-september-4-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-26-september-5-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-27-september-6-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-28-september-7-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-30-september-9-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-33-september-13-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-35-september-15-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-37-september-18-2017-full-episode.html
- ^ http://www.ozee.com/shows/jaya-krishna-mukunda-murari/video/jaya-krishna-mukunda-murari-episode-39-september-20-2017-full-episode.html