Wikipedia:Manual of Style (trademarks)
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General rules
- Capitalize trademarks, as with proper names.
- Avoid use of trademarks as a noun except where any other usage would be awkward:
- Follow standard English text formatting and capitalization rules even if the trademark owner encourages special treatment:
- Do not use the ™ and ® symbols, or similar, unless unavoidably necessary for context (for instance, to distinguish between generic and brand names for drugs).
- Avoid using special characters that are not pronounced, are included purely for decoration, or simply substitute for English words (e.g. ♥ used for "love"). In the article about a trademark, it is acceptable to use decorative characters the first time the trademark appears, but thereafter, an alternative that follows the standard rules of punctuation should be used:
- avoid: Macy*s, [ yellow tail ]
- instead, use: Macy's, Yellow Tail
- Trademarks in CamelCase are a judgement call. CamelCase may be used where it reflects general usage and makes the trademark more readable:
- OxyContin or Oxycontin — editor's choice
Trademarks that begin with a lowercase letter
Trademarks that officially begin with a lowercase letter raise several problems because they break the normal capitalization rules of English that trademarks, as proper nouns, are written with initial capital letters wherever they occur in a sentence. The following guidelines represent a consensus that compromises between the preferred treatment of a trademark owner and the rules of standard written English.
- Trademarks rendered without any capitals are always capitalized:
- avoid: thirtysomething is a television show that may have been sponsored by adidas, but not by craigslist, because the show was over before craigslist existed.
- instead, use: Thirtysomething is a television show that may have been sponsored by Adidas, but not by Craigslist, because the show was over before Craigslist existed.
- Trademarks beginning with a one-letter lowercase prefix pronounced as a separate letter do not need to be capitalized if the second letter is capitalized, but should otherwise follow normal capitalization rules:
- But, if possible, rephrase to avoid beginning sentences with such trademarks:
- He bought his iPod on eBay.
The use of graphic logos
- See also: Wikipedia:Logos
Product logos and corporate logos, such as the stylized rendition of the word Dell used by Dell, Inc., can be used once in the infobox or corner of articles about the related product, service, or company.
Many companies claim copyright over their logos, though their use in an encyclopedia article may be considered fair use. Please tag logo images with {{non-free logo}}. Some logos are free content because they are in the public domain or are under a free license: for example, logos consisting of short text may not be eligible for copyright protection. When this is definitely the case, the {{trademark}} tag may be used instead.
Don't use the trademark in the text instead of the company name.