Soul blues is a style of blues music developed in the late 1960s and early 1970s that combines elements of soul music and urban contemporary music. Singers and musicians who grew up listening to the traditional electric blues of Muddy Waters, Bo Diddley, Jimmy Reed, Elmore James etc., soul singers such as Sam Cooke, Ray Charles and Otis Redding, and gospel music wanted to bridge their favorite music together. Bobby Bland was one of the pioneers of this style. The song "The Thrill Is Gone" by BB King was a hint for future trends in this subgenre. Additional musicians in this style include Z. Z. Hill, Otis Clay, Latimore, Little Milton, Johnny Adams, Solomon Burke, Wilson Pickett, Bobby Rush and Johnnie Taylor. Soul blues saw its popularity rise in 1980s. Bobby Bland continues with this style. This is a sub-genre of blues that is very popular with African American audiences but less known by white audiences.
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