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==Critical Reception== |
==Critical Reception== |
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The film received mixed reviews from critics. As of October 10, 2008, the review aggregator [[Rotten Tomatoes]] reported that 67% of critics gave the film positive reviews, based on 119 reviews.<ref>{{cite web|url=http://www.rottentomatoes.com/m/be_kind_rewind/ |title=Be Kind Rewind - Movie Reviews, Trailers, Pictures - Rotten Tomatoes |accessdate=2008-02-22 |publisher=[[Rotten Tomatoes]]}}</ref> [[Metacritic]] reported the film had an average score of 53 out of 100, based on 30 reviews.<ref>{{cite web|url=http://www.metacritic.com/film/titles/bekindrewind |title=Be Kind Rewind (2008): Reviews |accessdate=2008-02-22 |publisher=[[Metacritic]]}}</ref> |
The film received mixed reviews from critics. As of October 10, 2008, the review aggregator [[Rotten Tomatoes]] reported that 67% of critics gave the film positive reviews, based on 119 reviews.<ref>{{cite web|url=http://www.rottentomatoes.com/m/be_kind_rewind/ |title=Be Kind Rewind - Movie Reviews, Trailers, Pictures - Rotten Tomatoes |accessdate=2008-02-22 |publisher=[[Rotten Tomatoes]]}}</ref> [[Metacritic]] reported the film had an average score of 53 out of 100, based on 30 reviews.<ref>{{cite web|url=http://www.metacritic.com/film/titles/bekindrewind |title=Be Kind Rewind (2008): Reviews |accessdate=2008-02-22 |publisher=[[Metacritic]]}}</ref> This further reinforces the fact that anything that Jack Black does is total shit. |
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==Box office performance== |
==Box office performance== |
Revision as of 15:19, 19 December 2008
Be Kind Rewind | |
---|---|
Directed by | Michel Gondry |
Written by | Michel Gondry |
Starring | Jack Black Mos Def Melonie Diaz Danny Glover Mia Farrow Sigourney Weaver |
Cinematography | Ellen Kuras |
Edited by | Jeff Buchanan |
Music by | Jean-Michel Bernard |
Distributed by | New Line Cinema (USA) Focus Features (International) |
Release date | February 22, 2008 |
Running time | 102 min. |
Country | United States |
Language | English |
Budget | $20 million[1] |
Be Kind Rewind is a 2008 American comedy film from New Line Cinema, directed by Michel Gondry and starring Jack Black, Mos Def, Danny Glover and Mia Farrow. The film first appeared on January 20, 2008 at the 2008 Sundance Film Festival. It was later shown at the Berlin International Film Festival. The film opened on February 22, 2008 in the United Kingdom and in North America.[2]
The title is inspired by a phrase commonly displayed on VHS rental tapes during the medium's heyday.[3]
Plot
In Passaic, New Jersey, the declining "Be Kind Rewind" VHS rental store owned by Mr. Fletcher (Glover) is due to be demolished to make way for high-end development unless Mr. Fletcher can find the money to repair his building, despite his claims that jazz pianist Fats Waller was born in that building. Mr. Fletcher decides to take several days to spy on successful DVD rental stores, leaving his only employee, Mike (Mos Def), to tend to the store, cautioning him to keep Mike's paranoid and klutzy friend, Jerry (Black), away. Jerry becomes magnetized after attempting to disable a nearby electrical substation, believing its energy to be melting his brain, and when Jerry enters the store the next day, he inadvertently erases all the VHS tapes. Mike quickly discovers the disaster, and is further pressed when Miss Falewicz (Farrow), Mr. Fletcher's friend, wants to rent Ghostbusters. To prevent her from reporting a problem to Mr. Fletcher, Mike comes up with an idea: as Miss Falewicz has never seen the movie, Mike proposes to recreate the film using himself and Jerry as the actors and cheap special effects hoping to fool her. They complete the movie just in time when another customer asks for Rush Hour 2. Mike and Jerry repeat their filming, gaining the help of Alma, a local woman, for some of the parts.
Word of mouth spreads through Miss Falewicz's nephew on the hilarious results of Mike and Jerry's filming, and soon the store is seeing more requests for such movies. Mike, Jerry, and Alma quickly pass off the movies as being "sweded", insisting the films came from Sweden and thus able to demand long wait times and higher costs for the rental. Soon, to meet demand, Mike and Jerry enlist the locals to help out in making the movies, using them as starring roles in their films. When Mr. Fletcher returns, intent on converting the store to a DVD rental outlet per the city's wishes, he quickly recognizes that they are making more money from the sweded films than from normal rentals, and joins in with the process. However, the success is put to a halt when two court bailiffs arrive, insisting the sweded films are copyright violations, and seize the tapes and the store's assets, crushing the tapes via a steamroller. Without any money to repair the building, Mr. Fletcher gives up hope, and is forced to reveal to Mike that his claim of the building being Fats Waller's birthplace was a lie. Mr. Fletcher is given a week to evacuate the building before it will be razed.
Jerry, with the help of the local townspeople, convinces Mr. Fletcher and Mike to give one last hurrah and put together a movie dedicated to Fats Waller's life, and the two quickly warm up to the idea. On the day the building is schedule for demolition, Mr. Fletcher invites all the locals to watch the final film. In the anxiousness to start the show due to the presence of the demolition crew waiting to start the job, Jerry accidentally breaks the only TV the store has, but a nearby DVD store owner loans them his video projector, allowing them to show the movie on a white cloth placed in the store's window. As the film ends, Mr. Fletcher, Mike and Jerry exit the store to find a crowd has gathered to watch the film through the window, including the city official and wrecking crew, and they are given a rousing applause by the gathered crowd as the film ends.
"Sweded"
Films that were erased and recreated are referred as being sweded. These remakes are unedited with only a single take per scene. The tapes are described as having come from Sweden as an excuse for higher rental fees and longer wait times. Jerry fabricated the word sweded while arguing with a customer.
In light of the theme of sweding, director Michel Gondry sweded a version of the trailer of the film, starring Gondry himself. On the official website, users can engage in sweding, which puts their faces on the VHS cover of a movie.[4] The Be Kind Rewind YouTube minisite also encourages filmmakers to create sweded versions of popular movies.[5]
Production
Filming of Be Kind Rewind took place over several weeks in the fall of 2006 largely in and around Passaic, New Jersey.
Cast
- Jack Black as Jerry
- Mos Def as Mike
- Danny Glover as Mr. Fletcher
- Mia Farrow as Miss Falewicz
- Melonie Diaz as Alma
- Arjay Smith as Manny
- Paul Dinello as Mr. Rooney (court bailiff #1)
- Sigourney Weaver as Ms. Lawson (court bailiff #2)
Critical Reception
The film received mixed reviews from critics. As of October 10, 2008, the review aggregator Rotten Tomatoes reported that 67% of critics gave the film positive reviews, based on 119 reviews.[6] Metacritic reported the film had an average score of 53 out of 100, based on 30 reviews.[7] This further reinforces the fact that anything that Jack Black does is total shit.
Box office performance
In its opening weekend, the film earned $4 million in 808 theaters in the United States and Canada, ranking #9 at the box office, and averaging $5,013 per theater.[8] As of September 21, 2008, the film has grossed $28.5 million worldwide — an estimated $11 million in the United States and Canada and $17 million in other territories.[9]
Notes
- ^ Be Kind Rewind - Box Office Data, Movie News, Cast Information - The Numbers
- ^ "Be Kind Rewind (2008) - Release dates". Internet Movie Database. Retrieved 2008-02-22.
- ^ Deadbolt Interview with Jack Black
- ^ Matheson, Whitney. USA Today. Web watch. Life section, page 3D. December 11, 2007
- ^ YouTube - BeKindMovie's Channel
- ^ "Be Kind Rewind - Movie Reviews, Trailers, Pictures - Rotten Tomatoes". Rotten Tomatoes. Retrieved 2008-02-22.
- ^ "Be Kind Rewind (2008): Reviews". Metacritic. Retrieved 2008-02-22.
- ^ "Be Kind, Rewind (2008) - Weekend Box Office Results". Box Office Mojo. Retrieved 2008-05-28.
- ^ "Be Kind, Rewind (2008)". Box Office Mojo. Retrieved 2008-05-28.
External links
- Official site
- Official trailer
- Be Kind Rewind at IMDb
- Be Kind Rewind at Rotten Tomatoes
- Be Kind Rewind at Metacritic
- Be Kind Rewind at Box Office Mojo
- Be Kind Rewind at AllMovie
- The Internet (Sweded) Movie Data Base at swededmovies.org
- Collection of fan 'swedes' at SwededFilms.com
- Jack Black Be Kind Rewind Interview