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{{Short description| |
{{Short description|YouTube Rewind video released by YouTube}} |
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{{Use American English|date=June 2021}} |
{{Use American English|date=June 2021}} |
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| series = [[YouTube Rewind]] |
| series = [[YouTube Rewind]] |
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| image = YouTube Rewind 2018 titlecard.jpg |
| image = YouTube Rewind 2018 titlecard.jpg |
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| caption = [[Thumbnail]] of YouTube Rewind 2018, featuring many |
| caption = [[Thumbnail]] of YouTube Rewind 2018, featuring many YouTubers in the video. |
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| music = [[The Hood Internet]]<ref>{{cite news |last1=Cooper |first1=Gael |title=YouTube Rewind 2018 tackles Fortnite, K-pop, Kiki Challenge |url=https://www.cnet.com/culture/youtube-rewind-2018-tackles-everything-from-fortnite-to-k-pop/ |access-date=7 April 2024 |work=[[CNET]] |date=6 December 2018 |language=en}}</ref> |
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| director = Kai Hasson |
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| producer = Elyse Preiss, Kady Kamakate, Eduardo Castro Fonseca, Kenji Green |
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| music = [[The Hood Internet]] |
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| release_date = {{Start date|2018|12|6}} |
| release_date = {{Start date|2018|12|6}} |
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| length = 8:12 |
| length = 8:12 |
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| writer = |
| writer = |
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| editor = |
| editor = |
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| producer = [[YouTube]]<br>[[Portal A Interactive]] |
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| production = |
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| airdate = |
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| guests = |
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| episode_list = |
| episode_list = |
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'''''YouTube Rewind 2018: Everyone Controls Rewind''''' (also known as '''''YouTube Rewind 2018''''' |
'''''YouTube Rewind 2018: Everyone Controls Rewind'''''<ref>{{cite news |title=Most-liked And Disliked Youtube Videos In The World |url=https://www.forbesindia.com/article/explainers/most-liked-disliked-youtube-videos-world/90833/1 |access-date=7 April 2024 |work=[[Forbes|Forbes India]] |publisher=[[Penske Media Corporation]] |language=en}}</ref> (also known as '''''YouTube Rewind 2018''''')<ref name="theverge-julia" /> is a video that was uploaded to the official channel of the [[Online video platform|video-sharing]] website [[YouTube]] on December 6, 2018, as the ninth installment of the ''[[YouTube Rewind]]'' series. The video features references to video games and internet culture, starring [[YouTuber]]s such as [[Ninja (video game player)|Ninja]] and [[Marques Brownlee]], as well as celebrities like [[Will Smith]] and [[Trevor Noah]].<ref name="youtubespotlight2018">{{Cite web |url=https://www.youtube.com/watch?v=YbJOTdZBX1g |title=YouTube Rewind 2018: Everyone Controls Rewind {{!}} #YouTubeRewind |last=Spotlight |first=YouTube |website=[[YouTube]] |access-date=December 8, 2018 |archive-date=December 6, 2018 |archive-url=https://web.archive.org/web/20181206234242/https://www.youtube.com/watch?v=YbJOTdZBX1g |url-status=live }}</ref> |
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''YouTube Rewind 2018'' was panned by critics, YouTubers, and viewers alike, who dubbed it the worst ''YouTube Rewind'' video to date.<ref>{{Cite web |url=https://qz.com/1495042/youtube-2018-rewind-youtube-made-the-worst-youtube-video-ever/ |title=YouTube made the most-hated YouTube video ever |last=Rodriguez |first=Ashley |date=December 13, 2018 |website=Quartz |url-status=live |archive-url=https://web.archive.org/web/20181214121057/https://qz.com/1495042/youtube-2018-rewind-youtube-made-the-worst-youtube-video-ever/ |archive-date=December 14, 2018 |access-date=December 18, 2018}}</ref> The video was criticized for the inclusion of unpopular or outdated trends and the exclusion of many prominent YouTubers of the year, such as [[ |
''YouTube Rewind 2018'' was panned by critics, YouTubers, and viewers alike, who dubbed it the worst ''YouTube Rewind'' video to date.<ref>{{Cite web |url=https://qz.com/1495042/youtube-2018-rewind-youtube-made-the-worst-youtube-video-ever/ |title=YouTube made the most-hated YouTube video ever |last=Rodriguez |first=Ashley |date=December 13, 2018 |website=[[Quartz (publication)|Quartz]] |url-status=live |archive-url=https://web.archive.org/web/20181214121057/https://qz.com/1495042/youtube-2018-rewind-youtube-made-the-worst-youtube-video-ever/ |archive-date=December 14, 2018 |access-date=December 18, 2018}}</ref> The video was criticized for the inclusion of unpopular or outdated trends and the exclusion of many prominent YouTubers of the year, as well as rivalries such as [[KSI vs Logan Paul]] and [[PewDiePie vs T-Series]]. By December 13, 2018, only a week after its upload, ''Everyone Controls Rewind'' had over 10 million<!-- Do not change this figure unless you have a more recent secondary source. The existing source says 10 million and we can NOT use the figures on the YouTube page itself. --> dislikes, making it the [[List of most-disliked YouTube videos|most-disliked video]] on [[YouTube]] of all time, a record that was previously held by the music video for [[Justin Bieber]]'s "[[Baby (Justin Bieber song)|Baby]]" for over seven years.<ref>{{Cite web |url=https://9to5google.com/2018/12/13/youtube-rewind-2018-hated-dislikes/ |title=[Update: 10 million dislikes] YouTube Rewind 2018 beat 'Baby' as the most disliked video of all time |last=Schoon |first=Ben |date=2018-12-13 |website=[[9to5Google]] |language=en-US |access-date=2019-04-01 |archive-url=https://web.archive.org/web/20190401235013/https://9to5google.com/2018/12/13/youtube-rewind-2018-hated-dislikes/ |archive-date=April 1, 2019 |url-status=live }}</ref> <!-- Do not re-add the figure stating the current number of dislikes/views, unless you have a more recent secondary source. The existing source says 10 million and we can NOT use the figures on the YouTube page itself. Thank you. --> |
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== Background == |
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By December 13, 2018, only a week after its upload, ''Everyone Controls Rewind'' had over 10 million<!-- Do not change this figure unless you have a more recent secondary source. The existing source says 10 million and we can NOT use the figures on the YouTube page itself. --> dislikes, making it the [[List of most-disliked YouTube videos|most-disliked video]] on [[YouTube]] of all time, a record that was previously held by the music video for [[Justin Bieber]]'s "[[Baby (Justin Bieber song)|Baby]]" for over seven years.<ref>{{Cite web |url=https://9to5google.com/2018/12/13/youtube-rewind-2018-hated-dislikes/ |title=[Update: 10 million dislikes] YouTube Rewind 2018 beat 'Baby' as the most disliked video of all time |last=Schoon |first=Ben |date=2018-12-13 |website=[[9to5Google]] |language=en-US |access-date=2019-04-01 |archive-url=https://web.archive.org/web/20190401235013/https://9to5google.com/2018/12/13/youtube-rewind-2018-hated-dislikes/ |archive-date=April 1, 2019 |url-status=live }}</ref> <!-- Do not re-add the figure stating the current number of dislikes/views, unless you have a more recent secondary source. The existing source says 10 million and we can NOT use the figures on the YouTube page itself. Thank you. --> |
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''YouTube Rewind'' was an annual series of videos released from 2010 to 2019 that was produced (alongside Portal A Interactive), released and distributed by the namesake website via [[YouTube (channel)|its official channel]].<ref>{{cite news |last1=Spangler |first1=Todd |title=YouTube Will Stop Making Year-End 'Rewind' Video Compilations |url=https://variety.com/2021/digital/news/youtube-rewind-canceled-1235083062/ |access-date=8 April 2024 |work=[[Variety (magazine)|Variety]] |date=7 October 2021}}</ref> Each video was a recap of the year's trends and events.<ref>{{Cite magazine |last=Movies |date=December 9, 2015 |title=YouTube 'Rewind' Video Proves Nothing Is Mainstream Anymore |url=https://www.wired.com/2015/12/youtube-rewind-mainstream/ |url-status=live |magazine=[[Wired (magazine)|Wired]] |archive-url=https://web.archive.org/web/20160514063414/http://www.wired.com/2015/12/youtube-rewind-mainstream/ |archive-date=May 14, 2016 |access-date=May 14, 2016}}</ref> |
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== Overview == |
== Overview == |
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The video themes around everyone being able to control [[YouTube Rewind]], with various featured personalities describing what events they want to review. The video begins with actor [[Will Smith]] on [[Jebel Jais]]'s mountain range, suggesting the inclusion of the |
The video themes around everyone being able to control [[YouTube Rewind]], with various featured personalities describing what events they want to review. The video begins with actor [[Will Smith]] on [[Jebel Jais]]'s mountain range, suggesting the inclusion of the [[video game]] ''[[Fortnite]]'' and YouTuber [[Marques Brownlee]] in the video. The camera then cuts to Brownlee, other [[YouTuber]]s, and [[Twitch (service)|Twitch]] streamer [[Ninja (streamer)|Ninja]] as the bus driver, conversing inside a battle bus, a reference to the game.<ref name="youtubespotlight2018"/> |
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The following scene depicts a group of YouTube personalities surrounding a campfire. The group suggests that the Rewind should have [[K-pop]], references to the [[wedding of Prince Harry and Meghan Markle]], the [[internet meme]] 'Bongo Cat,' a science experiment involving melting lipstick, and the inclusion of [[Electronic music|electronic]] musician [[Marshmello]], whose mask is removed and revealed to be [[Mason Ramsey]] underneath. The video then cuts to a group doing a [[mukbang]] in [[South Korea|Korea]].<ref name="youtubespotlight2018" /> |
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⚫ | After the scene, [[animator]] [[TheOdd1sOut]] suggests adding the [[In My Feelings#Release and reception|"In My Feelings" challenge]] to the video. The video rapidly cuts between scenes of various YouTubers and celebrities dancing to the challenge, including scenes of talk show hosts [[Trevor Noah]] and [[John Oliver]] performing dances from ''Fortnite''. |
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⚫ | The following scene depicts a group of YouTube personalities surrounding a campfire. The group suggests that the Rewind should have [[K-pop]], references to the [[wedding of Prince Harry and Meghan Markle]], the [[internet meme]] 'Bongo Cat,' a science experiment involving melting lipstick, and the inclusion of [[Electronic music|electronic]] musician [[Marshmello]], whose mask is removed and revealed to be [[Mason Ramsey]] underneath. The video then cuts to a group doing a [[mukbang]] in [[South Korea]].<ref name="youtubespotlight2018"/> After the scene, [[animator]] [[TheOdd1sOut]] suggests adding the [[In My Feelings#Release and reception|"In My Feelings" challenge]] to the video. The video rapidly cuts between scenes of various YouTubers and celebrities dancing to the challenge, including scenes of talk show hosts [[Trevor Noah]] and [[John Oliver]] performing dances from ''Fortnite''. Animator [[Jaiden Animations]] includes several [[Easter egg (media)|easter eggs]], comprising references to other memes and events of the year, such as [[Knuckles the Echidna#Ugandan Knuckles|Ugandan Knuckles]], an invitation to ''[[Super Smash Bros. Ultimate]]'', [[KSI vs. Logan Paul]] boxing match, a group of items on the wall that spell out "[[PewDiePie vs. T-Series|Sub 2 PewDiePie]]", as well as [[PewDiePie]]'s swivel chair.<ref name="youtubespotlight2018"/><ref name=":0">{{cite web |last1=Dittfach |first1=Jaiden |title=What my trip to Japan was like |url=https://www.youtube.com/watch?v=byldfZxK0AU&t=554 |website=[[YouTube]] |publisher=[[Google|Google LLC]]. |access-date=11 May 2024 |date= |language=en}}</ref> |
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After the challenge, [[Lilly Singh]] says the video should feature "the people who managed to do something bigger than themselves." Several YouTubers give shoutouts to various groups of people, including people who strived for [[Mental health|mental health awareness]] and "all women in 2018 for finding their voices." Later, [[Elle Mills]] decides to read a faux [[comments section]] on what to feature in the Rewind. Various comments are featured, featuring [[Popular culture|pop culture]] references to the costumes in [[Kanye West]] and [[Lil Pump]]'s "[[I Love It (Kanye West and Lil Pump song)|I Love It]]" music video, the [[2018 FIFA World Cup]], and the ''[[Dame Tu Cosita#Internet popularity|Dame Tu Cosita]]'' [[Novelty and fad dances|dance craze]]. The 'Sister Squad' ([[James Charles (model)|James Charles]], [[Dolan Twins]], and [[Emma Chamberlain]]) are then shown in [[outer space]], driving a car resembling [[Elon Musk's Tesla Roadster]].<ref name="youtubespotlight2018" /> |
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The video ends with Smith laughing as he watches the aforementioned battle bus through a pair of binoculars and states "That's hot, that's hot." While the credits are playing, [[Primitive Technology]] is featured, sculpting the ''[[YouTube Rewind]]'' logo with clay.<ref name="youtubespotlight2018" |
After the challenge, [[Lilly Singh]] says the video should feature "the people who managed to do something bigger than themselves." Several YouTubers give shoutouts to various groups of people, including people who strived for [[Mental health|mental health awareness]] and "all women in 2018 for finding their voices." Later, [[Elle Mills]] decides to read a faux [[comments section]] on what to feature in the Rewind. Various comments are featured, featuring [[Popular culture|pop culture]] references to the costumes in [[Kanye West]] and [[Lil Pump]]'s "[[I Love It (Kanye West and Lil Pump song)|I Love It]]" music video, the [[2018 FIFA World Cup]], the [[children's song]] [[Baby Shark]], and the ''[[Dame Tu Cosita#Internet popularity|Dame Tu Cosita]]'' [[Novelty and fad dances|dance craze]]. The 'Sister Squad' ([[James Charles (model)|James Charles]], [[Dolan Twins]], and [[Emma Chamberlain]]) are then shown in [[outer space]], driving a car resembling [[Elon Musk's Tesla Roadster]].<ref name="youtubespotlight2018"/> The video ends with Smith laughing as he watches the aforementioned battle bus through a pair of binoculars and states "That's hot, that's hot." While the credits are playing, [[Primitive Technology]] is featured, sculpting the ''[[YouTube Rewind]]'' logo with clay.<ref name="youtubespotlight2018"/> |
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== Cast == |
== Cast == |
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* Los Polinesios |
* Los Polinesios |
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* [[Lucas the Spider]] |
* [[Lucas the Spider]] |
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* Luisito Comunica (Rey Palomo) |
* [[Luisito Comunica]] (Rey Palomo) |
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* Luzu |
* Luzu |
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* Lyna |
* Lyna |
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* [[Rosanna Pansino]] |
* [[Rosanna Pansino]] |
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* [[Rudy Mancuso]] |
* [[Rudy Mancuso]] |
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* Safiya Nygaard |
* [[Safiya Nygaard]] |
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* [[Sam Tsui]] |
* [[Sam Tsui]] |
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* [[Samantha Harvey (musician)|SamHarveyUK]] |
* [[Samantha Harvey (musician)|SamHarveyUK]] |
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== Reception == |
== Reception == |
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[[File:Pewdiepie head shot.jpg|thumb|right|upright|''YouTube Rewind 2018: Everyone Controls Rewind'' was criticized for not including [[PewDiePie]], despite being the platform's [[List of most-subscribed YouTube channels|most-subscribed channel]] at the time and his [[PewDiePie vs T-Series|rivalry with T-Series]] generating significant attention.]] |
[[File:Pewdiepie head shot.jpg|thumb|right|upright|''YouTube Rewind 2018: Everyone Controls Rewind'' was criticized for not including [[PewDiePie]], despite being the platform's [[List of most-subscribed YouTube channels|most-subscribed channel]] at the time and his [[PewDiePie vs T-Series|rivalry with T-Series]] generating significant attention.<ref name="vox" />]] |
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Upon its release, ''YouTube Rewind 2018: Everyone Controls Rewind'' received universally negative reviews, receiving extensive backlash from critics, YouTubers, and viewers alike. Many YouTubers deemed it the "worst ''Rewind'' ever", although the video received some praise for its display of YouTube animators.<ref>{{Cite web |url=https://indianexpress.com/article/trending/trending-globally/with-more-downvotes-youtube-rewind-2018-is-being-dubbed-as-worst-ever-5484202/ |title=With more downvotes, YouTube Rewind 2018 is being dubbed the "worst ever" |last=Desk |first=Trends |date=December 8, 2018 |website=The Indian Express |url-status=live |archive-url=https://web.archive.org/web/20181208100629/https://indianexpress.com/article/trending/trending-globally/with-more-downvotes-youtube-rewind-2018-is-being-dubbed-as-worst-ever-5484202/ |archive-date=December 8, 2018 |access-date=December 8, 2018}}</ref> |
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Other criticisms included what viewers had seen as the video's overuse of some trends, many of them being outdated or unpopular, including ''Fortnite'', as well as the lack of variety in references.<ref name="auto">{{Cite web |url=https://www.androidauthority.com/youtube-rewind-2018-932570 |title=YouTube Rewind 2018 is out now and people absolutely hate it |website=www.androidauthority.com |date=December 7, 2018 |url-status=live |archive-url=https://web.archive.org/web/20181209165146/https://www.androidauthority.com/youtube-rewind-2018-932570/ |archive-date=December 9, 2018 |access-date=December 9, 2018}}</ref> It was also prominently criticized for its social commentary, which some felt was shoehorned into the video.<ref name="auto" /> Many people were also angered with PewDiePie not being included, as his channel was [[List of most-subscribed YouTube channels|the most-subscribed on the platform]] at the time.<ref>{{Cite web |url=https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |title=YouTube Rewind hides its community's biggest moments to appease advertisers |last=Alexander |first=Julia |date=December 6, 2018 |website=The Verge |language=en-US |access-date=December 7, 2018 |archive-url=https://web.archive.org/web/20181207012744/https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |archive-date=December 7, 2018 |url-status=live }}</ref><ref>{{Cite web |url=https://www.bbc.com/news/blogs-trending-46592370 |title=YouTubers make unofficial Rewind videos |last=Gerken |first=Tom |date=December 17, 2018 |website=BBC News |url-status=live |archive-url=https://web.archive.org/web/20181217221352/https://www.bbc.com/news/blogs-trending-46592370 |archive-date=December 17, 2018 |access-date=December 18, 2018}}</ref><ref>{{Cite web |url=https://www.vox.com/culture/2018/12/14/18138916/pewdiepie-vs-t-series-youtube-rewind-2018 |title=How the "Subscribe to PewDiePie" meme could determine the future of YouTube |last=Romano |first=Aja |date=December 14, 2018 |website=Vox |url-status=live |archive-url=https://web.archive.org/web/20181217154443/https://www.vox.com/culture/2018/12/14/18138916/pewdiepie-vs-t-series-youtube-rewind-2018 |archive-date=December 17, 2018 |access-date=December 18, 2018}}</ref> |
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Upon its release, ''YouTube Rewind 2018: Everyone Controls Rewind'' received universally negative reviews, receiving extensive backlash from critics, YouTubers, and viewers alike. Many YouTubers deemed it the "worst ''Rewind'' ever".<ref>{{Cite web |url=https://indianexpress.com/article/trending/trending-globally/with-more-downvotes-youtube-rewind-2018-is-being-dubbed-as-worst-ever-5484202/ |title=With more downvotes, YouTube Rewind 2018 is being dubbed the "worst ever" |last=Desk |first=Trends |date=December 8, 2018 |website=[[The Indian Express]] |url-status=live |archive-url=https://web.archive.org/web/20181208100629/https://indianexpress.com/article/trending/trending-globally/with-more-downvotes-youtube-rewind-2018-is-being-dubbed-as-worst-ever-5484202/ |archive-date=December 8, 2018 |access-date=December 8, 2018}}</ref> Only a few portions of the video received praise, with many viewers applauding Jaiden Animations for incorporating PewDiePie's chair, as well as other [[Easter egg (media)|easter eggs]], into her segment of the video.<ref>{{Cite web |url=https://www.news18.com/news/buzz/pewdiepie-may-not-have-made-it-to-youtube-rewind-2018-but-his-chair-did-1964625.html |title=PewDiePie May Not Have Made it to YouTube Rewind 2018 But His Chair Did |website=[[News18]] |date=December 8, 2018 |access-date=December 28, 2018 |archive-url=https://web.archive.org/web/20181209114049/https://www.news18.com/news/buzz/pewdiepie-may-not-have-made-it-to-youtube-rewind-2018-but-his-chair-did-1964625.html |archive-date=December 9, 2018 |url-status=live }}</ref> Other criticisms included what viewers had seen as the video's overuse of some trends, many of them being seen as outdated or unpopular, including ''Fortnite'', as well as the lack of variety in references.<ref name="auto">{{Cite web |url=https://www.androidauthority.com/youtube-rewind-2018-932570 |title=YouTube Rewind 2018 is out now and people absolutely hate it |website=[[Android Authority]] |date=December 7, 2018 |url-status=live |archive-url=https://web.archive.org/web/20181209165146/https://www.androidauthority.com/youtube-rewind-2018-932570/ |archive-date=December 9, 2018 |access-date=December 9, 2018}}</ref> It was also prominently criticized for its social commentary, which some felt was shoehorned into the video.<ref name="auto" /> Many people were also angered with PewDiePie not being included, as his channel was [[List of most-subscribed YouTube channels|the most-subscribed on the platform]] at the time.<ref>{{Cite web |url=https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |title=YouTube Rewind hides its community's biggest moments to appease advertisers |last=Alexander |first=Julia |date=December 6, 2018 |website=[[The Verge]] |language=en-US |access-date=December 7, 2018 |archive-url=https://web.archive.org/web/20181207012744/https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |archive-date=December 7, 2018 |url-status=live }}</ref><ref>{{Cite web |url=https://www.bbc.com/news/blogs-trending-46592370 |title=YouTubers make unofficial Rewind videos |last=Gerken |first=Tom |date=December 17, 2018 |website=[[BBC News ]]|url-status=live |archive-url=https://web.archive.org/web/20181217221352/https://www.bbc.com/news/blogs-trending-46592370 |archive-date=December 17, 2018 |access-date=December 18, 2018}}</ref><ref name="vox">{{Cite web |url=https://www.vox.com/culture/2018/12/14/18138916/pewdiepie-vs-t-series-youtube-rewind-2018 |title=How the "Subscribe to PewDiePie" meme could determine the future of YouTube |last=Romano |first=Aja |date=December 14, 2018 |website=[[Vox (website)|Vox]] |url-status=live |archive-url=https://web.archive.org/web/20181217154443/https://www.vox.com/culture/2018/12/14/18138916/pewdiepie-vs-t-series-youtube-rewind-2018 |archive-date=December 17, 2018 |access-date=December 18, 2018}}</ref> |
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While ''YouTube Rewind 2018: Everyone Controls Rewind'' incorporated user comment suggestions as a part of the video, Nicole Engelman of ''[[The Hollywood Reporter]]'' called YouTube "out of touch".<ref>{{cite news |last1=Engelman |first1=Nicole |title=YouTube 2018 Rewind Replaces Justin Bieber's "Baby" as Most Disliked Video on the Platform |url=https://www.hollywoodreporter.com/business/digital/youtube-2018-rewind-replaces-justin-biebers-baby-as-disliked-video-1169054/ |access-date=8 April 2024 |work=[[The Hollywood Reporter]] |date=13 December 2018}}</ref> Julia Alexander of ''[[The Verge]]'' suggested that YouTube had intentionally left out the biggest moments on the platform in 2018 from the video in an attempt to appease concerned advertisers over [[YouTube#Child safety and wellbeing|controversies that had plagued the platform over the past two years]]. She states that "it's increasingly apparent, however, that YouTube is trying to sell a culture that's different from the one millions of people come to the platform for, and that's getting harder for both creators and fans to swallow."<ref>{{Cite web |url=https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |title=YouTube Rewind hides its community's biggest moments to appease advertisers |last=Alexander |first=Julia |date=December 6, 2018 |website=[[The Verge]] |url-status=live |archive-url=https://web.archive.org/web/20181207012744/https://www.theverge.com/2018/12/6/18129044/youtube-rewind-shane-dawson-logan-paul-jake-pewdiepie-vlog-squad-david-dobrik-boxing-ksi |archive-date=December 7, 2018 |access-date=December 7, 2018}}</ref> Meira Gebel of ''[[Business Insider]]'' shared a similar sentiment, saying "The video appears to be an attempt for the company to keep advertisers on its side following a rather rocky 2018."<ref>{{Cite web |url=https://www.businessinsider.com/most-hated-youtube-videos-of-all-time-2018-12 |title=The 7 most-hated YouTube videos of all time |last=Gebel |first=Meira |date=December 12, 2018 |website=[[Business Insider]] |url-status=live |archive-url=https://web.archive.org/web/20181213151727/https://www.businessinsider.com/most-hated-youtube-videos-of-all-time-2018-12 |archive-date=December 13, 2018 |access-date=December 12, 2018}}</ref> |
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PewDiePie, who was not in ''YouTube Rewind 2018: Everyone Controls Rewind'', criticized the video. He stated that he was almost glad he wasn't in it "because it's such a cringey video at this point which I think is quite a shame honestly.<ref name="pewdiepierewind2018">{{Cite web |url=https://www.youtube.com/watch?v=wYT1Qq6mo4I |title=YouTube Rewind 2018 review |last=Kjellberg |first=Felix |website=YouTube |publisher=[[PewDiePie]] |url-status=live |archive-url=https://web.archive.org/web/20181207235814/https://www.youtube.com/watch?v=wYT1Qq6mo4I |archive-date=December 7, 2018 |access-date=December 8, 2018}}</ref> He adds on the statement saying that "Rewind [used to be] something that seemed like an homage to the creators that year, it was something cool to be a part of." He further criticized the over-saturation of ''Fortnite'', the inclusion of celebrities not associated with YouTube, and the lack of any mention of the outpouring of support on the platform for those who died before December, including Icelandic actor and YouTuber [[Stefán Karl Stefánsson]].<ref>{{Cite web |url=https://www.bbc.com/news/blogs-trending-46507374 |title=YouTube Rewind 2018 becomes site's most disliked video |last=Gerken |first=Tom |date=December 10, 2018 |website=BBC |url-status=live |archive-url=https://web.archive.org/web/20181210180454/https://www.bbc.com/news/blogs-trending-46507374 |archive-date=December 10, 2018 |access-date=December 10, 2018}}</ref> On top of his criticism, he, along with FlyingKitty, [[Party In Backyard]], [[Grandayy]] and Dolan Dark, created their take of ''YouTube Rewind 2018: Everyone Controls Rewind'' on December 27, 2018, titled "YouTube Rewind 2018 but it's actually good", which focused on the notable memes of 2018.<ref>{{Citation |last=PewDiePie |title=YouTube Rewind 2018 but it's actually good |url=https://www.youtube.com/watch?v=By_Cn5ixYLg&app=desktop |access-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181228221509/https://www.youtube.com/watch?v=By_Cn5ixYLg&app=desktop |archive-date=December 28, 2018 |url-status=live }}</ref> |
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[[Marques Brownlee]], who was prominently featured in the video, said ''Rewind'' had once been a "big celebration of YouTubers and the biggest events that had happened on the site in a particular year. It became an honor to be included in Rewind. But now YouTube saw Rewind as a way to showcase all the best stuff that happens on YouTube for advertisers." He concluded that "Instead of honoring creators, it is now a list of advertiser-friendly content. Rewind has turned into a giant ad for YouTube."<ref>{{Cite web |url=https://www.bbc.com/news/technology-46552334 |title=Bieber fans help YouTube Rewind become 'most disliked' |date=December 13, 2018 |website=BBC |url-status=live |archive-url=https://web.archive.org/web/20181213214907/https://www.bbc.com/news/technology-46552334 |archive-date=December 13, 2018 |access-date=December 14, 2018}}</ref><ref name="theverge-julia">{{Cite web |url=https://www.theverge.com/2018/12/13/18137894/youtube-rewind-2018-dislike-shane-dawson-logan-paul-pewdiepie-mkbhd-philip-defranco |title=YouTube Rewind 2018 is officially the most disliked video on YouTube |last=Alexander |first=Julia |date=December 13, 2018 |website=The Verge |url-status=live |archive-url=https://web.archive.org/web/20181213203259/https://www.theverge.com/2018/12/13/18137894/youtube-rewind-2018-dislike-shane-dawson-logan-paul-pewdiepie-mkbhd-philip-defranco |archive-date=December 13, 2018 |access-date=December 14, 2018}}</ref><ref>{{Cite web |url=https://www.cnbc.com/2018/12/13/youtube-rewind-2018-becomes-most-disliked-video-ever-posted-on-site.html |title=YouTube's 2018 recap becomes most disliked video ever posted on the site |last=Browne |first=Ryan |date=December 13, 2018 |website=[[CNBC]] |url-status=live |archive-url=https://web.archive.org/web/20181213213453/https://www.cnbc.com/2018/12/13/youtube-rewind-2018-becomes-most-disliked-video-ever-posted-on-site.html |archive-date=December 13, 2018 |access-date=December 14, 2018}}</ref> |
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Only a few portions of the video received praise, with many viewers applauding Jaiden Animations for incorporating PewDiePie's chair, as well as other [[Easter egg (media)|easter eggs]], into her segment of the video.<ref name=":0" /><ref>{{Cite web |url=https://www.news18.com/news/buzz/pewdiepie-may-not-have-made-it-to-youtube-rewind-2018-but-his-chair-did-1964625.html |title=PewDiePie May Not Have Made it to YouTube Rewind 2018 But His Chair Did |website=News18 |date=December 8, 2018 |access-date=December 28, 2018 |archive-url=https://web.archive.org/web/20181209114049/https://www.news18.com/news/buzz/pewdiepie-may-not-have-made-it-to-youtube-rewind-2018-but-his-chair-did-1964625.html |archive-date=December 9, 2018 |url-status=live }}</ref> |
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In a video uploaded in February 2019, then-YouTube CEO [[Susan Wojcicki]] said "Even at home, my kids told me it (''YouTube Rewind 2018: Everyone Controls Rewind'') was cringey." She promised a better ''Rewind'' for 2019 and revealed several priorities for YouTube for the year.<ref>{{Cite web |url=https://www.engadget.com/2019/02/05/youtube-ceo-susan-wojcicki-creator-letter-rewind-2018/ |title=Even the YouTube CEO's kids thought that Rewind video was 'cringey' |last=Holt |first=Kris |date=February 5, 2019 |website=[[Engadget]] |language=en |access-date=February 8, 2019 |archive-url=https://web.archive.org/web/20190208135547/https://www.engadget.com/2019/02/05/youtube-ceo-susan-wojcicki-creator-letter-rewind-2018/ |archive-date=February 8, 2019 |url-status=live }}</ref> |
In a video uploaded in February 2019, then-YouTube CEO [[Susan Wojcicki]] said "Even at home, my kids told me it (''YouTube Rewind 2018: Everyone Controls Rewind'') was cringey." She promised a better ''Rewind'' for 2019 and revealed several priorities for YouTube for the year.<ref>{{Cite web |url=https://www.engadget.com/2019/02/05/youtube-ceo-susan-wojcicki-creator-letter-rewind-2018/ |title=Even the YouTube CEO's kids thought that Rewind video was 'cringey' |last=Holt |first=Kris |date=February 5, 2019 |website=[[Engadget]] |language=en |access-date=February 8, 2019 |archive-url=https://web.archive.org/web/20190208135547/https://www.engadget.com/2019/02/05/youtube-ceo-susan-wojcicki-creator-letter-rewind-2018/ |archive-date=February 8, 2019 |url-status=live }}</ref> |
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=== Dislikes === |
=== Dislikes === |
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[[File:YouTube Rewind 2018 and Baby dislikes.svg|thumb|''YouTube Rewind 2018: YouTube Rewind 2018: Everyone Controls Rewind'' surpassed "[[Baby (Justin Bieber song)#Music video|Baby]]" to become the most-disliked YouTube video within a week of being uploaded.]] |
[[File:YouTube Rewind 2018 and Baby dislikes.svg|thumb|''YouTube Rewind 2018: YouTube Rewind 2018: Everyone Controls Rewind'' surpassed "[[Baby (Justin Bieber song)#Music video|Baby]]" to become the most-disliked YouTube video within a week of being uploaded.]] |
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On December 13, 2018, just a week after being uploaded, it became [[List of most-disliked YouTube videos|the most-disliked video on the website]], beating the previous record-holder: the music video for [[Justin Bieber]]'s "[[Baby (Justin Bieber song)|Baby]]."<ref name="auto1">{{Cite web |url=https://www.nytimes.com/2018/12/13/technology/youtube-rewind-video.html |title=How YouTube's Year-in-Review 'Rewind' Video Set Off a Civil War |last=Roose |first=Kevin |date=December 13, 2018 |website=The New York Times |url-status=live |archive-url=https://web.archive.org/web/20181214115531/https://www.nytimes.com/2018/12/13/technology/youtube-rewind-video.html |archive-date=December 14, 2018 |access-date=December 14, 2018}}</ref> In a statement given to media outlets, YouTube spokeswoman Andrea Faville said that "dethroning 'Baby' in dislikes wasn't exactly our goal this year."<ref name="auto1" /><ref>{{Cite web |url=https://variety.com/2018/digital/news/youtube-rewind-2018-most-disliked-video-ever-1203088810/ |title=YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever |last=Spangler |first=Todd |date=December 13, 2018 |website=Variety |url-status=live |archive-url=https://web.archive.org/web/20181213183839/https://variety.com/2018/digital/news/youtube-rewind-2018-most-disliked-video-ever-1203088810/ |archive-date=December 13, 2018 |access-date=December 14, 2018}}</ref> |
On December 13, 2018, just a week after being uploaded, it became [[List of most-disliked YouTube videos|the most-disliked video on the website]], beating the previous record-holder: the music video for [[Justin Bieber]]'s "[[Baby (Justin Bieber song)|Baby]]."<ref name="auto1">{{Cite web |url=https://www.nytimes.com/2018/12/13/technology/youtube-rewind-video.html |title=How YouTube's Year-in-Review 'Rewind' Video Set Off a Civil War |last=Roose |first=Kevin |date=December 13, 2018 |website=[[The New York Times]] |url-status=live |archive-url=https://web.archive.org/web/20181214115531/https://www.nytimes.com/2018/12/13/technology/youtube-rewind-video.html |archive-date=December 14, 2018 |access-date=December 14, 2018}}</ref> In a statement given to media outlets, YouTube spokeswoman Andrea Faville said that "dethroning 'Baby' in dislikes wasn't exactly our goal this year."<ref name="auto1" /><ref>{{Cite web |url=https://variety.com/2018/digital/news/youtube-rewind-2018-most-disliked-video-ever-1203088810/ |title=YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever |last=Spangler |first=Todd |date=December 13, 2018 |website=Variety |url-status=live |archive-url=https://web.archive.org/web/20181213183839/https://variety.com/2018/digital/news/youtube-rewind-2018-most-disliked-video-ever-1203088810/ |archive-date=December 13, 2018 |access-date=December 14, 2018}}</ref> |
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After the release of the video and subsequent backlash, YouTube discussed possible options to prevent abuse of the dislike button by "dislike mobs", such as making the like–dislike ratings invisible by default, prompting disliking users to explain their dislike, removing the dislike count or the dislike button entirely. |
After the release of the video and subsequent backlash, YouTube discussed possible options to prevent abuse of the dislike button by "dislike mobs", such as making the like–dislike ratings invisible by default, prompting disliking users to explain their dislike, removing the dislike count or the dislike button entirely.<ref>{{Cite web |url=https://arstechnica.com/gadgets/2019/02/youtube-doesnt-like-dislike-mobs-will-try-to-prevent-dislike-button-abuse/ |title=YouTube is trying to prevent angry mobs from abusing "dislike" button |last=Palladino |first=Valentina |date=4 February 2019 |website=[[Ars Technica]] |access-date=7 February 2019 |archive-url=https://web.archive.org/web/20190208070207/https://arstechnica.com/gadgets/2019/02/youtube-doesnt-like-dislike-mobs-will-try-to-prevent-dislike-button-abuse/ |archive-date=February 8, 2019 |url-status=live }}</ref> Tom Leung, the director of project management at YouTube, described the possibility of removing the dislike button to be the most extreme and undemocratic option, as "not all dislikes are from dislike mobs."<ref>{{Cite web|last=Alexander|first=Julia|date=1 February 2019|title=YouTube wants 'dislike mobs' to stop weaponizing the dislike button|url=https://www.theverge.com/2019/2/1/18207189/youtube-dislike-attack-mob-review-bomb-creator-insider|access-date=14 December 2021|website=The Verge|archive-date=February 7, 2019|archive-url=https://web.archive.org/web/20190207115534/https://www.theverge.com/2019/2/1/18207189/youtube-dislike-attack-mob-review-bomb-creator-insider|url-status=live}}</ref> |
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In November 2021, dislike counts became viewable only by a video's uploader in an attempt to "help better protect our creators from harassment, and reduce dislike attacks — where people work to drive up the number of dislikes on a creator's videos."<ref>{{cite news |last1=Chakravarti |first1=Ankita |title=YouTube will now hide public dislike counts on videos |url=https://www.indiatoday.in/technology/news/story/youtube-will-now-hide-public-dislike-counts-on-videos-1875419-2021-11-11 |access-date=2 March 2024 |work=India Today |date=11 November 2021 |language=en |archive-date=December 8, 2022 |archive-url=https://web.archive.org/web/20221208224731/https://www.indiatoday.in/technology/news/story/youtube-will-now-hide-public-dislike-counts-on-videos-1875419-2021-11-11 |url-status=live }}</ref><ref>{{cite news |last=Burke |first=Minyvonne |date=November 11, 2021 |title=YouTube is hiding dislike counts in an effort to protect content creators from harassment |url=https://www.nbcnews.com/tech/tech-news/youtube-hiding-dislike-counts-effort-protect-content-creators-harassme-rcna5232 |work=NBC News |location= |access-date=November 11, 2021 |archive-date=November 11, 2021 |archive-url=https://web.archive.org/web/20211111150830/https://www.nbcnews.com/tech/tech-news/youtube-hiding-dislike-counts-effort-protect-content-creators-harassme-rcna5232 |url-status=live }}</ref> This change was criticized by many, with some arguing that YouTube removed the dislike count to protect itself from further criticism of the 2018 Rewind video.<ref>{{Cite news |last=E. Solsman |first=Joan |title=YouTube to remove all public dislike counts, aiming to defang harassment mobs |url=https://www.cnet.com/tech/services-and-software/youtube-to-remove-all-public-dislike-counts-aiming-to-defang-harassment-mobs/ |date=10 November 2021 |access-date=2023-08-21 |website=CNET |language=en |archive-date=August 21, 2023 |archive-url=https://web.archive.org/web/20230821073108/https://www.cnet.com/tech/services-and-software/youtube-to-remove-all-public-dislike-counts-aiming-to-defang-harassment-mobs/ |url-status=live }}</ref> |
In November 2021, dislike counts became viewable only by a video's uploader in an attempt to "help better protect our creators from harassment, and reduce dislike attacks — where people work to drive up the number of dislikes on a creator's videos."<ref>{{cite news |last1=Chakravarti |first1=Ankita |title=YouTube will now hide public dislike counts on videos |url=https://www.indiatoday.in/technology/news/story/youtube-will-now-hide-public-dislike-counts-on-videos-1875419-2021-11-11 |access-date=2 March 2024 |work=[[India Today]] |date=11 November 2021 |language=en |archive-date=December 8, 2022 |archive-url=https://web.archive.org/web/20221208224731/https://www.indiatoday.in/technology/news/story/youtube-will-now-hide-public-dislike-counts-on-videos-1875419-2021-11-11 |url-status=live }}</ref><ref>{{cite news |last=Burke |first=Minyvonne |date=November 11, 2021 |title=YouTube is hiding dislike counts in an effort to protect content creators from harassment |url=https://www.nbcnews.com/tech/tech-news/youtube-hiding-dislike-counts-effort-protect-content-creators-harassme-rcna5232 |work=[[NBC News]] |location= |access-date=November 11, 2021 |archive-date=November 11, 2021 |archive-url=https://web.archive.org/web/20211111150830/https://www.nbcnews.com/tech/tech-news/youtube-hiding-dislike-counts-effort-protect-content-creators-harassme-rcna5232 |url-status=live }}</ref> This change was criticized by many, with some arguing that YouTube removed the dislike count to protect itself from further criticism of the 2018 Rewind video.<ref>{{Cite news |last=E. Solsman |first=Joan |title=YouTube to remove all public dislike counts, aiming to defang harassment mobs |url=https://www.cnet.com/tech/services-and-software/youtube-to-remove-all-public-dislike-counts-aiming-to-defang-harassment-mobs/ |date=10 November 2021 |access-date=2023-08-21 |website=CNET |language=en |archive-date=August 21, 2023 |archive-url=https://web.archive.org/web/20230821073108/https://www.cnet.com/tech/services-and-software/youtube-to-remove-all-public-dislike-counts-aiming-to-defang-harassment-mobs/ |url-status=live }}</ref> |
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[[Category:Viral videos]] |
[[Category:Viral videos]] |
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[[Category:Works about video games]] |
[[Category:Works about video games]] |
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[[Category:2018 in Internet culture]] |
Revision as of 06:21, 22 May 2024
"YouTube Rewind 2018: Everyone Controls Rewind" | |
---|---|
YouTube Rewind episode | |
Featured music | The Hood Internet[1] |
Original release date | December 6, 2018 |
Running time | 8:12 |
YouTube Rewind 2018: Everyone Controls Rewind[2] (also known as YouTube Rewind 2018)[3] is a video that was uploaded to the official channel of the video-sharing website YouTube on December 6, 2018, as the ninth installment of the YouTube Rewind series. The video features references to video games and internet culture, starring YouTubers such as Ninja and Marques Brownlee, as well as celebrities like Will Smith and Trevor Noah.[4]
YouTube Rewind 2018 was panned by critics, YouTubers, and viewers alike, who dubbed it the worst YouTube Rewind video to date.[5] The video was criticized for the inclusion of unpopular or outdated trends and the exclusion of many prominent YouTubers of the year, as well as rivalries such as KSI vs Logan Paul and PewDiePie vs T-Series. By December 13, 2018, only a week after its upload, Everyone Controls Rewind had over 10 million dislikes, making it the most-disliked video on YouTube of all time, a record that was previously held by the music video for Justin Bieber's "Baby" for over seven years.[6]
Background
YouTube Rewind was an annual series of videos released from 2010 to 2019 that was produced (alongside Portal A Interactive), released and distributed by the namesake website via its official channel.[7] Each video was a recap of the year's trends and events.[8]
Overview
The video themes around everyone being able to control YouTube Rewind, with various featured personalities describing what events they want to review. The video begins with actor Will Smith on Jebel Jais's mountain range, suggesting the inclusion of the video game Fortnite and YouTuber Marques Brownlee in the video. The camera then cuts to Brownlee, other YouTubers, and Twitch streamer Ninja as the bus driver, conversing inside a battle bus, a reference to the game.[4]
The following scene depicts a group of YouTube personalities surrounding a campfire. The group suggests that the Rewind should have K-pop, references to the wedding of Prince Harry and Meghan Markle, the internet meme 'Bongo Cat,' a science experiment involving melting lipstick, and the inclusion of electronic musician Marshmello, whose mask is removed and revealed to be Mason Ramsey underneath. The video then cuts to a group doing a mukbang in South Korea.[4] After the scene, animator TheOdd1sOut suggests adding the "In My Feelings" challenge to the video. The video rapidly cuts between scenes of various YouTubers and celebrities dancing to the challenge, including scenes of talk show hosts Trevor Noah and John Oliver performing dances from Fortnite. Animator Jaiden Animations includes several easter eggs, comprising references to other memes and events of the year, such as Ugandan Knuckles, an invitation to Super Smash Bros. Ultimate, KSI vs. Logan Paul boxing match, a group of items on the wall that spell out "Sub 2 PewDiePie", as well as PewDiePie's swivel chair.[4][9]
After the challenge, Lilly Singh says the video should feature "the people who managed to do something bigger than themselves." Several YouTubers give shoutouts to various groups of people, including people who strived for mental health awareness and "all women in 2018 for finding their voices." Later, Elle Mills decides to read a faux comments section on what to feature in the Rewind. Various comments are featured, featuring pop culture references to the costumes in Kanye West and Lil Pump's "I Love It" music video, the 2018 FIFA World Cup, the children's song Baby Shark, and the Dame Tu Cosita dance craze. The 'Sister Squad' (James Charles, Dolan Twins, and Emma Chamberlain) are then shown in outer space, driving a car resembling Elon Musk's Tesla Roadster.[4] The video ends with Smith laughing as he watches the aforementioned battle bus through a pair of binoculars and states "That's hot, that's hot." While the credits are playing, Primitive Technology is featured, sculpting the YouTube Rewind logo with clay.[4]
Cast
This is the list of starring cast members in YouTube Rewind 2018: Everyone Controls Rewind, derived from its website.[10]
- 10Ocupados
- Adam Rippon
- Afros e Afins por Nátaly Neri
- Alisha Marie
- Ami Rodriguez
- Anwar Jibawi
- AsapSCIENCE
- AuthenticGames
- BB Ki Vines
- Bearhug
- Bie The Ska
- Bilingirl Chika
- Bongo Cat (@StrayRogue and @DitzyFlama)
- Bokyem TV
- CajuTV
- Casey Neistat
- Caspar
- Cherrygumms
- Collins Key
- Dagi Bee
- Desimpedidos
- Diva Depressão
- Dolan Twins
- Domics
- Dotty TV
- Elle Mills
- Emma Chamberlain
- Enes Batur
- EnjoyPhoenix
- EroldStory
- FAP TV
- FavijTV
- Fischer's
- Furious Jumper
- Gabbie Hanna
- GamingWithKev
- Gen Halilintar
- Gongdaesang
- gymvirtual
- Hannah Stocking
- HikakinTV
- How Ridiculous
- illymation
- ItsFunneh
- Jaiden Animations
- James Charles
- John Oliver
- Jordindian
- Jubilee Media
- JukiLop
- julioprofe
- Katya Zamolodchikova
- Kaykai Salaider
- Kelly MissesVlog
- Krystal Yam & family
- LA LATA
- Lachlan
- LaurDIY
- Lele Pons
- Life Noggin
- Lilly Singh
- Liza Koshy
- Los Polinesios
- Lucas the Spider
- Luisito Comunica (Rey Palomo)
- Luzu
- Lyna
- Manual do Mundo
- Markiplier
- Marques Brownlee
- Marshmello
- Mason Ramsey
- Me Poupe!
- Merrell Twins
- Michael Dapaah
- MissRemiAshten
- mmoshya
- Molly Burke
- Ms Yeah
- Muro Pequeno
- NickEh30
- NikkieTutorials
- Ninja
- Noor Stars
- Pautips
- Pinkfong Baby Shark
- Pozzi
- Primitive Technology
- RobleisIUTU
- Rosanna Pansino
- Rudy Mancuso
- Safiya Nygaard
- Sam Tsui
- SamHarveyUK
- SHALOM BLAC
- Simone Giertz
- skinnyindonesian24
- Sofia Castro
- sWooZie
- Tabbes
- Technical Guruji
- The Try Guys
- TheOdd1sOut
- Tiền Zombie v4
- Trevor Noah
- Trixie Mattel
- Wengie
- whinderssonnunes
- Will Smith
- Yammy
- Yes Theory
Reception
Upon its release, YouTube Rewind 2018: Everyone Controls Rewind received universally negative reviews, receiving extensive backlash from critics, YouTubers, and viewers alike. Many YouTubers deemed it the "worst Rewind ever".[12] Only a few portions of the video received praise, with many viewers applauding Jaiden Animations for incorporating PewDiePie's chair, as well as other easter eggs, into her segment of the video.[13] Other criticisms included what viewers had seen as the video's overuse of some trends, many of them being seen as outdated or unpopular, including Fortnite, as well as the lack of variety in references.[14] It was also prominently criticized for its social commentary, which some felt was shoehorned into the video.[14] Many people were also angered with PewDiePie not being included, as his channel was the most-subscribed on the platform at the time.[15][16][11]
While YouTube Rewind 2018: Everyone Controls Rewind incorporated user comment suggestions as a part of the video, Nicole Engelman of The Hollywood Reporter called YouTube "out of touch".[17] Julia Alexander of The Verge suggested that YouTube had intentionally left out the biggest moments on the platform in 2018 from the video in an attempt to appease concerned advertisers over controversies that had plagued the platform over the past two years. She states that "it's increasingly apparent, however, that YouTube is trying to sell a culture that's different from the one millions of people come to the platform for, and that's getting harder for both creators and fans to swallow."[18] Meira Gebel of Business Insider shared a similar sentiment, saying "The video appears to be an attempt for the company to keep advertisers on its side following a rather rocky 2018."[19]
PewDiePie, who was not in YouTube Rewind 2018: Everyone Controls Rewind, criticized the video. He stated that he was almost glad he wasn't in it "because it's such a cringey video at this point which I think is quite a shame honestly.[20] He adds on the statement saying that "Rewind [used to be] something that seemed like an homage to the creators that year, it was something cool to be a part of." He further criticized the over-saturation of Fortnite, the inclusion of celebrities not associated with YouTube, and the lack of any mention of the outpouring of support on the platform for those who died before December, including Icelandic actor and YouTuber Stefán Karl Stefánsson.[21] On top of his criticism, he, along with FlyingKitty, Party In Backyard, Grandayy and Dolan Dark, created their take of YouTube Rewind 2018: Everyone Controls Rewind on December 27, 2018, titled "YouTube Rewind 2018 but it's actually good", which focused on the notable memes of 2018.[22]
Marques Brownlee, who was prominently featured in the video, said Rewind had once been a "big celebration of YouTubers and the biggest events that had happened on the site in a particular year. It became an honor to be included in Rewind. But now YouTube saw Rewind as a way to showcase all the best stuff that happens on YouTube for advertisers." He concluded that "Instead of honoring creators, it is now a list of advertiser-friendly content. Rewind has turned into a giant ad for YouTube."[23][3][24]
In a video uploaded in February 2019, then-YouTube CEO Susan Wojcicki said "Even at home, my kids told me it (YouTube Rewind 2018: Everyone Controls Rewind) was cringey." She promised a better Rewind for 2019 and revealed several priorities for YouTube for the year.[25]
Dislikes
On December 13, 2018, just a week after being uploaded, it became the most-disliked video on the website, beating the previous record-holder: the music video for Justin Bieber's "Baby."[26] In a statement given to media outlets, YouTube spokeswoman Andrea Faville said that "dethroning 'Baby' in dislikes wasn't exactly our goal this year."[26][27]
After the release of the video and subsequent backlash, YouTube discussed possible options to prevent abuse of the dislike button by "dislike mobs", such as making the like–dislike ratings invisible by default, prompting disliking users to explain their dislike, removing the dislike count or the dislike button entirely.[28] Tom Leung, the director of project management at YouTube, described the possibility of removing the dislike button to be the most extreme and undemocratic option, as "not all dislikes are from dislike mobs."[29]
In November 2021, dislike counts became viewable only by a video's uploader in an attempt to "help better protect our creators from harassment, and reduce dislike attacks — where people work to drive up the number of dislikes on a creator's videos."[30][31] This change was criticized by many, with some arguing that YouTube removed the dislike count to protect itself from further criticism of the 2018 Rewind video.[32]
References
- ^ Cooper, Gael (December 6, 2018). "YouTube Rewind 2018 tackles Fortnite, K-pop, Kiki Challenge". CNET. Retrieved April 7, 2024.
- ^ "Most-liked And Disliked Youtube Videos In The World". Forbes India. Penske Media Corporation. Retrieved April 7, 2024.
- ^ a b Alexander, Julia (December 13, 2018). "YouTube Rewind 2018 is officially the most disliked video on YouTube". The Verge. Archived from the original on December 13, 2018. Retrieved December 14, 2018.
- ^ a b c d e f Spotlight, YouTube. "YouTube Rewind 2018: Everyone Controls Rewind | #YouTubeRewind". YouTube. Archived from the original on December 6, 2018. Retrieved December 8, 2018.
- ^ Rodriguez, Ashley (December 13, 2018). "YouTube made the most-hated YouTube video ever". Quartz. Archived from the original on December 14, 2018. Retrieved December 18, 2018.
- ^ Schoon, Ben (December 13, 2018). "[Update: 10 million dislikes] YouTube Rewind 2018 beat 'Baby' as the most disliked video of all time". 9to5Google. Archived from the original on April 1, 2019. Retrieved April 1, 2019.
- ^ Spangler, Todd (October 7, 2021). "YouTube Will Stop Making Year-End 'Rewind' Video Compilations". Variety. Retrieved April 8, 2024.
- ^ Movies (December 9, 2015). "YouTube 'Rewind' Video Proves Nothing Is Mainstream Anymore". Wired. Archived from the original on May 14, 2016. Retrieved May 14, 2016.
- ^ Dittfach, Jaiden. "What my trip to Japan was like". YouTube. Google LLC. Retrieved May 11, 2024.
- ^ "YouTube Rewind 2018". Google. Retrieved April 3, 2024.
- ^ a b Romano, Aja (December 14, 2018). "How the "Subscribe to PewDiePie" meme could determine the future of YouTube". Vox. Archived from the original on December 17, 2018. Retrieved December 18, 2018.
- ^ Desk, Trends (December 8, 2018). "With more downvotes, YouTube Rewind 2018 is being dubbed the "worst ever"". The Indian Express. Archived from the original on December 8, 2018. Retrieved December 8, 2018.
{{cite web}}
:|last=
has generic name (help) - ^ "PewDiePie May Not Have Made it to YouTube Rewind 2018 But His Chair Did". News18. December 8, 2018. Archived from the original on December 9, 2018. Retrieved December 28, 2018.
- ^ a b "YouTube Rewind 2018 is out now and people absolutely hate it". Android Authority. December 7, 2018. Archived from the original on December 9, 2018. Retrieved December 9, 2018.
- ^ Alexander, Julia (December 6, 2018). "YouTube Rewind hides its community's biggest moments to appease advertisers". The Verge. Archived from the original on December 7, 2018. Retrieved December 7, 2018.
- ^ Gerken, Tom (December 17, 2018). "YouTubers make unofficial Rewind videos". BBC News . Archived from the original on December 17, 2018. Retrieved December 18, 2018.
- ^ Engelman, Nicole (December 13, 2018). "YouTube 2018 Rewind Replaces Justin Bieber's "Baby" as Most Disliked Video on the Platform". The Hollywood Reporter. Retrieved April 8, 2024.
- ^ Alexander, Julia (December 6, 2018). "YouTube Rewind hides its community's biggest moments to appease advertisers". The Verge. Archived from the original on December 7, 2018. Retrieved December 7, 2018.
- ^ Gebel, Meira (December 12, 2018). "The 7 most-hated YouTube videos of all time". Business Insider. Archived from the original on December 13, 2018. Retrieved December 12, 2018.
- ^ Kjellberg, Felix. "YouTube Rewind 2018 review". YouTube. PewDiePie. Archived from the original on December 7, 2018. Retrieved December 8, 2018.
- ^ Gerken, Tom (December 10, 2018). "YouTube Rewind 2018 becomes site's most disliked video". BBC. Archived from the original on December 10, 2018. Retrieved December 10, 2018.
- ^ PewDiePie, YouTube Rewind 2018 but it's actually good, archived from the original on December 28, 2018, retrieved December 29, 2018
- ^ "Bieber fans help YouTube Rewind become 'most disliked'". BBC. December 13, 2018. Archived from the original on December 13, 2018. Retrieved December 14, 2018.
- ^ Browne, Ryan (December 13, 2018). "YouTube's 2018 recap becomes most disliked video ever posted on the site". CNBC. Archived from the original on December 13, 2018. Retrieved December 14, 2018.
- ^ Holt, Kris (February 5, 2019). "Even the YouTube CEO's kids thought that Rewind video was 'cringey'". Engadget. Archived from the original on February 8, 2019. Retrieved February 8, 2019.
- ^ a b Roose, Kevin (December 13, 2018). "How YouTube's Year-in-Review 'Rewind' Video Set Off a Civil War". The New York Times. Archived from the original on December 14, 2018. Retrieved December 14, 2018.
- ^ Spangler, Todd (December 13, 2018). "YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever". Variety. Archived from the original on December 13, 2018. Retrieved December 14, 2018.
- ^ Palladino, Valentina (February 4, 2019). "YouTube is trying to prevent angry mobs from abusing "dislike" button". Ars Technica. Archived from the original on February 8, 2019. Retrieved February 7, 2019.
- ^ Alexander, Julia (February 1, 2019). "YouTube wants 'dislike mobs' to stop weaponizing the dislike button". The Verge. Archived from the original on February 7, 2019. Retrieved December 14, 2021.
- ^ Chakravarti, Ankita (November 11, 2021). "YouTube will now hide public dislike counts on videos". India Today. Archived from the original on December 8, 2022. Retrieved March 2, 2024.
- ^ Burke, Minyvonne (November 11, 2021). "YouTube is hiding dislike counts in an effort to protect content creators from harassment". NBC News. Archived from the original on November 11, 2021. Retrieved November 11, 2021.
- ^ E. Solsman, Joan (November 10, 2021). "YouTube to remove all public dislike counts, aiming to defang harassment mobs". CNET. Archived from the original on August 21, 2023. Retrieved August 21, 2023.