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Virality is a component of word-of-mouth programs focused on creating awareness about a product offering, service or concept. It emphasizes building awareness through the rapid distribution of a related idea or brand. On the Internet, virality is often initiated and leveraged through the use of social media, email and other viral-like tools. |
Virality is a component of word-of-mouth programs focused on creating awareness about a product offering, service or concept. It emphasizes building awareness through the rapid distribution of a related idea or brand. On the Internet, virality is often initiated and leveraged through the use of social media, email and other viral-like tools. |
Revision as of 14:21, 9 May 2008
Virality is a component of word-of-mouth programs focused on creating awareness about a product offering, service or concept. It emphasizes building awareness through the rapid distribution of a related idea or brand. On the Internet, virality is often initiated and leveraged through the use of social media, email and other viral-like tools.