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[[File:Dry Martini.jpg|thumb|right|A [[Martini (cocktail)|martini]]: [[gin]], [[vermouth]], [[Olive (fruit)|olive]]]] |
[[File:Dry Martini.jpg|thumb|right|A [[Martini (cocktail)|martini]]: [[gin]], [[vermouth]], [[Olive (fruit)|olive]]]] |
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The '''three-martini lunch''' is a term used in the [[United States]] to describe a leisurely, indulgent [[lunch]] enjoyed by [[businessperson|businesspeople]] or [[lawyer]]s. It refers to a common belief that many people in such professions have enough leisure time and wherewithal to consume more than one [[martini (cocktail)|martini]] during the work day. |
The '''three-martini lunch or''' '''noontime three-martini''' is a term used in the [[United States]] to describe a leisurely, indulgent [[lunch]] enjoyed by [[businessperson|businesspeople]] or [[lawyer]]s.<ref>{{Cite journal|date=2010-06-01|title=Lunch with a twist: one writer asks what became of the noontime three-martini extravaganza-and discovers what happens when you try it.|url=https://www.highbeam.com/doc/1G1-227881937.html}}</ref> It refers to a common belief that many people in such professions have enough leisure time and wherewithal to consume more than one [[martini (cocktail)|martini]] during the work day. |
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As business matters may be discussed at them, three-martini lunches are considered a business expense (which includes travel, meals, etc.) and thus can qualify for a [[tax deduction]].<ref name="kunztman">Kuntzman, Gersh, [http://www.newsweek.com/id/75472/output/print "Martinis for Victory!"], ''[[Newsweek]]'', October 22, 2006 (URL last accessed March 13, 2008). {{webarchive |url=https://web.archive.org/web/20090305132133/http://www.newsweek.com/id/75472/output/print |date=March 5, 2009 }}</ref> |
As business matters may be discussed at them, three-martini lunches are considered a business expense (which includes travel, meals, etc.) and thus can qualify for a [[tax deduction]].<ref name="kunztman">Kuntzman, Gersh, [http://www.newsweek.com/id/75472/output/print "Martinis for Victory!"], ''[[Newsweek]]'', October 22, 2006 (URL last accessed March 13, 2008). {{webarchive |url=https://web.archive.org/web/20090305132133/http://www.newsweek.com/id/75472/output/print |date=March 5, 2009 }}</ref> |
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== Decline and comeback == |
== Decline and comeback == |
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The three-martini lunch is no longer common practice |
The three-martini lunch is no longer common practice for several reasons, including the implementation of "fitness for duty" programs by numerous companies, the decreased tolerance of [[alcohol]] use,<ref>{{cite news|last=Sorich|first=Sonya|archiveurl=https://web.archive.org/web/20070206104758/http://www.ledger-enquirer.com/mld/ledgerenquirer/15848970.htm|archivedate=February 6, 2007|url=http://www.ledger-enquirer.com/mld/ledgerenquirer/15848970.htm|title=Business drinkers walk fine line|work=[[Ledger-Enquirer|Columbus Ledger-Enquirer]]|date=October 26, 2006}} Internet Archive; URL last accessed June 4, 2010).''</ref> a general decrease in available [[leisure time]] for business executives,<ref>Drummond, Mike, [http://www.hotel-online.com/News/PR2005_1st/Mar05_MartiniLunch.html "What Ever Happened to the 3 Martini Lunch?"], ''[[The Charlotte Observer]]'', March 14, 2005 (URL last accessed October 30, 2006)</ref> an increase in the size of the martini, and a decrease in the size of the tax deduction.<ref name="kunztman" /> |
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President [[John F. Kennedy]] called for a crackdown on such tax breaks in 1961, but nothing was done at the time.<ref name="Gruber">{{cite book|title=Public Finance and Public Policy|author=Jonathan Gruber|page=500|publisher=Macmillan|date=December 21, 2004}}</ref> [[Jimmy Carter]] condemned the practice during the [[United States presidential election, 1976|1976 presidential campaign]].<ref name="kunztman" /> Carter portrayed it as part of the unfairness in the nation's [[tax law]]s, claiming that the [[working class]] was subsidizing the "$50 martini lunch".<ref name="stratton">{{cite news|last=Stratton|first=Jeremy|url=http://www.journalmpls.com/node/3918|title=The decline of the three-martini lunch|newspaper=Downtown Journal|location=Minneapolis-St. Paul|date=January 2, 2006}}</ref> This was because a "rich businessman" could write off this type of lunch as a business expense. After the election his opponent, incumbent [[President of the United States|President]] [[Gerald Ford]], in a 1978 speech to the [[National Restaurant Association]], responded with: "The three-martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?"<ref name="kunztman" /><ref>{{cite news|last=Gray|first=W. Blake|url=http://www.sfgate.com/wine/article/Martini-holiday-Trends-change-but-the-martini-2667551.php|title=Trends change but the martini is always cool|newspaper=San Francisco Chronicle|date=December 2, 2004}}</ref><ref>{{cite book|title=The Oxford Companion to American Food and Drink|author=Andrew F. Smith|page=367|publisher=Oxford University Press|date=May 1, 2007}}</ref> |
President [[John F. Kennedy]] called for a crackdown on such tax breaks in 1961, but nothing was done at the time.<ref name="Gruber">{{cite book|title=Public Finance and Public Policy|author=Jonathan Gruber|page=500|publisher=Macmillan|date=December 21, 2004}}</ref> [[Jimmy Carter]] condemned the practice during the [[United States presidential election, 1976|1976 presidential campaign]].<ref name="kunztman" /> Carter portrayed it as part of the unfairness in the nation's [[tax law]]s, claiming that the [[working class]] was subsidizing the "$50 martini lunch".<ref name="stratton">{{cite news|last=Stratton|first=Jeremy|url=http://www.journalmpls.com/node/3918|title=The decline of the three-martini lunch|newspaper=Downtown Journal|location=Minneapolis-St. Paul|date=January 2, 2006}}</ref> This was because a "rich businessman" could write off this type of lunch as a business expense. After the election his opponent, incumbent [[President of the United States|President]] [[Gerald Ford]], in a 1978 speech to the [[National Restaurant Association]], responded with: "The three-martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?"<ref name="kunztman" /><ref>{{cite news|last=Gray|first=W. Blake|url=http://www.sfgate.com/wine/article/Martini-holiday-Trends-change-but-the-martini-2667551.php|title=Trends change but the martini is always cool|newspaper=San Francisco Chronicle|date=December 2, 2004}}</ref><ref>{{cite book|title=The Oxford Companion to American Food and Drink|author=Andrew F. Smith|page=367|publisher=Oxford University Press|date=May 1, 2007}}</ref> |
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== Recent times == |
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It was once popular in [[Washington, D.C.|Washington, D.C]]. but has declined since the early 1990s.<ref>{{Cite journal|date=2002-04-02|title=The Three-Martini Lunch: It Used to Happen|url=https://www.highbeam.com/doc/1P2-342817.html}}</ref> The practice has also been affected by changing views to alcohol consumption, while others have chosen to go with new drinks like Vodka Martini and Cosmopolitan.<ref>{{Cite journal|date=2006-07-16|title=A new twist on the three-martini lunch: Times have changed and so have attitudes toward drinking and then going back to work.|url=https://www.highbeam.com/doc/1G1-148243451.html}}</ref> The cost of Martini have increased three times faster than the inflation rate.<ref>{{Cite journal|date=2005-12-01|title=Nowadays, a three martini lunch puts you in the poor house.(News)|url=https://www.highbeam.com/doc/1G1-139313440.html}}</ref> |
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⚫ | Comedian [[George Carlin]] once commented that the crackdown on the three-martini lunch should not affect the working man's "two-[[Joint (cannabis)|joint]] [[coffee break]]".<ref>{{Cite web|url=http://easthamptonstar.com/Food/2012124/Seasons-Sea-South-Fork-Power-Lunch|title=Seasons by the Sea: South Fork Power Lunch {{!}} The East Hampton Star|website=easthamptonstar.com|access-date=2016-12-11}}</ref> |
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* [[List of cocktails]] |
* [[List of cocktails]] |
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* {{portal-inline|Culture}} |
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* {{portal-inline|Drink}} |
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* {{portal-inline|Food}} |
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* {{portal-inline|Liquor}} |
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== References == |
== References == |