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ttp://www.newsweek.com/id/57235 |
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{{For|other uses|Toms (disambiguation){{!}}Toms}} |
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| accessdin Santa Monica, California]] |
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{{multiple issues|overly detailed=November 2011|self-published=November 2011|advert = March 2012|peacock = March 2012}} |
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{{Infobox company |
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| name = TOMS Shoes |
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| logo = [[File:Tom-Logo.jpg|200px]] |
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| caption = |
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| type = |
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| foundation = {{Start date|2006}} |
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| founder = Blake Mycoskie |
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| location = [[Santa Monica, California]], [[United States]] |
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| locations = |
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| area_served = Worldwide |
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| key_people = Blake Mycoskie<br><small>(CEO / Founder)</small> |
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| products = Shoes, clothing, eyewear |
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| industry = Retail |
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| homepage = [http://www.toms.com/ toms.com] |
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}} |
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'''TOMS Shoes''' is a [[for-profit]]<ref name="For-Profit Status">{{cite web|title=For Profit or Non-Profit?: Is TOMS a non-profit organization?|url=http://www.toms.com/faq/|publisher=TOMS Shoes|accessdate=19 December 2010}}</ref> company based in [[Santa Monica, California|Santa Monica]], [[California]],<ref>"[http://www.toms.com/legal/ Legal Information & Privacy Policy]." TOMS Shoes. Retrieved on July 30, 2010.</ref> that also operates a [[non-profit]] subsidiary, Friends of TOMS. The company was founded in 2006 by Blake Mycoskie, an entrepreneur from [[Arlington, Texas|Arlington]], [[Texas]].<ref>{{cite news |
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| title = A Mile in his Shoes |
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| work = Fort Worth, Texas: The City's Magazine |
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| publisher = Fort Worth Texas Magazine |
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| last = Blair |
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| first = Jennifer |
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| page = 38 |
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| date = January 2009 |
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}}</ref><ref name="CNN2"> |
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{{cite news |
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|url=http://edition.cnn.com/2008/BUSINESS/09/26/mycoskie.profile/ |
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|work=CNN.com |
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|title=Blake Mycoskie: Sole ambition |
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|last=Wong |
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|first=Grace |
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|date=September 26, 2008 |
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|publisher=CNN |
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|accessdate=2009-04-08}}</ref><ref name="fortune"> |
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{{cite web |
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|url=http://postcards.blogs.fortune.cnn.com/2008/10/11/power-point-be-the-change/ |
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|title=Power Point: Be the change |
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|work=Fortune |
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|last=Sellers |
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|first=Patricia |
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|date=October 11, 2008 |
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|publisher=[[Cable News Network]] |
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|accessdate=2009-04-08}}</ref> The company designs and sells lightweight shoes based on the Argentine [[alpargata]] design.<ref name="CNN"> |
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{{cite news |
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|url=http://www.cnn.com/2009/LIVING/homestyle/03/26/blake.mycoskie.toms.shoes/ |
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|title=These shoes help others get a step up |
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|last=Cook |
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|first=Shannon |
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|date=March 26, 2009 |
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|work=CNN.com |
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|publisher=CNN |
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|accessdate=2009-04-08}}</ref> With every product sold, TOMS will donate a pair to a person in need.<ref>{{cite web|url=http://www.youtube.com/user/tomsshoes |
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|title=TOMS' YouTube Channel |
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|publisher=TOMS}}</ref> |
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==Business operations== |
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While competing on the [[The Amazing Race 2|second season]] of ''[[The Amazing Race]]'' with his sister, Mycoskie visited Argentina. He returned there on vacation in January 2006 and had the idea to develop a shoe company where for every pair sold, a new pair would be given to child in need. <ref name="CNN2"/><ref name="Seattle">{{cite news |
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| title = Happy feet: Buy a pair of TOMS shoes and a pair will be donated to a poor child abroad |
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| work = seattlepi.com |
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| publisher = Hearst Seattle Media, LLC |
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| last = Chansanchai |
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| first = Athima |
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| date = June 11, 2007 |
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| url = http://www.seattlepi.com/lifestyle/319343_tomsshoes12.html |
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| accessdate = 2009-04-08 |
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}}</ref><ref>{{cite news |
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| title = For-profit helps keep charity running |
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| work = Marketplace |
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| publisher = American Public Media |
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| last = Brune |
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| first = Brett |
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| date = December 28, 2007 |
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| url = http://marketplace.publicradio.org/display/web/2007/12/28/toms_shoes/ |
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| accessdate = 2009-04-08 |
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}}</ref> Blake had once said of his revelation, "I was sitting on a farm pondering life, and it occurred to me, 'I'm going to start a shoe company, and for every pair that we sell, I'll give a pair to someone who needs them.'"<ref>[http://cdn2.tomsshoes.com/images/uploads/2006-oct-vogue.jpg]{{dead link|date=February 2012}}</ref> Mycoskie took to wearing the local [[alpargata]] shoes. After Mycoskie noticed the numerous children without shoes in the poorer villages, he returned to the United States and sold his online [[driver education]] company to self-finance the shoe company.<ref name="OK">{{cite news |
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|url=http://newsok.com/shoes-offer-a-better-tomorrow/article/3358735 |
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|work=NewsOK |
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|title=Shoes offer a better tomorrow |
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|last=Miller |
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|first=Linda |
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|date=April 5, 2009 |
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|publisher=NewsOK.com |
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|accessdate=2009-04-08}}</ref> |
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[[File:Classical Jute Espadrille.jpg|thumb|alt=Alt text|A traditional alpargata style shoe.]] |
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These shoes have also been worn by Argentine farmers for hundreds of years and were the inspiration for the classic style of TOMS.<ref>{{cite web|url=http://www.huffingtonpost.com/blake-mycoskie |title=Blake Mycoskie |publisher=Huffington Post |accessdate=February 8, 2012}}</ref> These canvas or cotton fabric shoes are now manufactured in many styles including a Wrap Boot, Stitchouts, Cordones, and Botas. The sole is constructed of rubber. TOMS offers several vegan styles as well.<ref>Masssie, Meg. [http://shopping.aol.com/articles/2009/04/27/toms-shoes/ TOMS Shoes]. Trends and Advice. Retrieved on 2009-05-13.</ref> The company name is derived from the word "tomorrow,"<ref name="CNN"/> and evolved from the original concept, "Shoes for Tomorrow Project."<ref name="OK"/> |
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==Manufacturing== |
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According to the corporate website, TOMS are currently manufactured in Argentina, China and Ethiopia.<ref name="http://www.toms.com/faq">{{cite web|url=http://www.toms.com/faq/ |title=TOMS Frequently Asked Questions |publisher=TOMS.com |accessdate=February 8, 2012}}</ref> ...in 2006 blake got the idea of putting shoes on shoeless kids in Argentina |
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==Philanthropy== |
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===Background=== |
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After his visit to Argentina in 2006, Mycoskie decided to get involved in shoe giving. Considering sustainability, he concluded that starting a business rather than a charity would help his impact last longer. In his speech at the Second Annual [[Clinton Global Initiative]],<ref name="toms.com">{{cite web|url=http://www.toms.com/blog/node/273 |title=CGI U |publisher=Toms.com |date=February 17, 2009 |accessdate=February 8, 2012}}</ref> Mycoskie recalled that children without shoes were not only susceptible to health risks, but were not allowed to go to school. |
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When asked "why shoes?" Mycoskie's main reason is a disease called [[podoconiosis]], a debilitating and disfiguring disease. Also known as "Mossy Foot", podoconiosis is a form of elephantiasis that affects the [[lymphatic system]] of the lower legs.<ref>{{cite news|last=Dean|first=Laura|title=100% Preventable Disease, "Podo," Takes a Toll|url=http://news.change.org/stories/100-preventable-disease-podo-takes-a-toll|newspaper=change.org|date=February 16, 2010}}</ref> It is a soil-transmitted disease caused by walking in [[silica]]-rich soil.<ref>Sharaby, Orli. [http://www.psfk.com/2009/03/toms-shoes-blake-mycoskie-talks-to-psfk.html "TOMS Shoes' Blake Mycoskie Talks to PSFK"]. Syfy. March 9, 2009.</ref> This causes one's feet to swell along with many other health implications. Shoes are the most basic solution to many of these health risks. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes.<ref name="toms.com"/> |
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===Social enterprise=== |
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For every pair of TOMS Shoes purchased, a pair of new shoes is given to a child in need. Over 1,000,000 pairs of shoes have been given to children under the One for One program since TOMS launched in 2006.<ref>[http://www.toms.com/our-movement/movement-one-for-one]</ref> The canvas shoes have been given to children in more than 20 countries worldwide, including the United States (Louisiana, Kentucky, Mississippi and Florida), Argentina, Ethiopia, Rwanda, Guatemala, Haiti, and South Africa. TOMS are sold at more than 500 stores nationwide and internationally, including [[Neiman Marcus]], [[Nordstrom]], and [[Whole Foods Market]], which features styles made from recycled materials.<ref name="latimes">{{cite news|last=Moore|first=Booth|title=Toms Shoes' model is sell a pair, give a pair away|url=http://www.latimes.com/features/lifestyle/la-ig-greentoms19-2009apr19,0,1059085.story|accessdate=February 8, 2012|newspaper=Los Angeles Times|date=April 19, 2009}}</ref> |
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===Shoe drops=== |
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With help from [[501(c)(3)]] non-profit organizations and non-governmental organizations (NGO's), TOMS is able to give shoes to children in need year-round. The non-profit organization Friends of TOMS also coordinates "Shoe Drops" around the world for employees and volunteers to experience TOMS giving first-hand. A shoe drop in early 2009 in [[Uruguay]] was filmed to be included as part of a national [[AT&T]] commercial.<ref>[http://www.tomsshoes.com/content.asp?tid=288 TOMS Shoes website]. Retrieved on 2009-05-07.</ref> Volunteer opportunities are open to the public. Volunteers on shoe drops are able to hand-deliver shoes to children. TOMS currently gives in over 20 countries. |
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===Vagabond Tour=== |
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In early 2009 the second Vagabond Tour launched (sponsored by Dave Matthews Band) to reach campuses across the United States. The tour began on February 23 and ended on May 15. Volunteers are broken up into five regional teams (SW, NW, NE, SE, and MW/TX) in an effort to reach different campuses nation-wide to spread information regarding TOMS' One for One movement.<ref>{{cite web|url=http://www.sneakerfiles.com/2009/04/27/toms-shoes-kicks-off-spring-with-dave-matthews-band/ |title=Dave Matthews Shoes (Sneakers Designed By Dave Matthews) |publisher=Sneakerfiles.com |date=April 27, 2009 |accessdate=February 8, 2012}}</ref> |
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===Charity=== |
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Friends of TOMS {{As of|2009|alt=is}} a registered [[501(c)#501(c)(3)|501(c)(3)]] non-profit affiliate of TOMS Shoes.<ref name="IRS_charities_search"> |
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{{cite web |
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|url=http://www.irs.gov/app/pub-78/searchFromResults.do?nameSearchTypeStarts=false&names=Friends+of+TOMS&nameSearchTypeAll=true&city=&state=All...&country=USA&deductibility=all&dispatchMethod=search&searched.nameSearchTypeStarts=false&searched.names=Friends+of+TOMS&searched.nameSearchTypeAll=false&searched.city=&searched.state=All...&searched.country=USA&searched.deductibility=all&searched.sortColumn=name&searched.indexOfFirstRow=0&searched.isDescending=false&submitName=Search |
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|title=Search for Charities, Online Version of Publication 78 Search Results |
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|publisher=United States Government |
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| accessdate = 2009-04-07 |
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}} |
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</ref> The organization coordinates volunteer activities and all TOMS shoe drops. |
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In 2006, TOMS distributed 10,000 pairs of shoes in Argentina.<ref name="time"> |
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{{cite news |
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|url=http://www.time.com/time/magazine/article/0,9171,1582305-1,00.html |
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|title=A Shoe That Fits So Many Souls |
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|last=Mustafa |
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|first=Nadia |
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|date=January 26, 2007 |
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|publisher=Time |
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|accessdate=2009-04-08}}</ref><ref name="TRIB">{{cite news |
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|url=http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20061030/FEATURES/61030007 |
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|title=Amped-up alpargatas |
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|date=October 30, 2006 |
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|publisher=HeraldTribune.com |
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|accessdate=2009-04-09}}</ref> In November 2007, the company distributed 50,000 pairs of shoes to children in [[South Africa]].<ref name="Mail"> |
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{{cite news |
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| title = Steps in the right direction |
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| publisher = Mail & Guardian Online |
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| last = Van Schalkwyk |
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| first = Surika |
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| date = February 11, 2008 |
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| url = http://www.mg.co.za/article/2008-02-11-steps-in-the-right-direction |
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| accessdate = 2009-04-07 |
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}}</ref> {{As of|April 2009}}, TOMS had distributed 140,000 pairs of shoes to children in Argentina, Ethiopia, South Africa as well as children in the United States.<ref name="latimes"/> The company announced in April 2010 that they had given over 600,000 pairs of new shoes to children in need around the world.<ref>[http://www.toms.com/blog/Access-Hollywood-Online-April-2010 ]{{dead link|date=February 2012}}</ref> |
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During September 2010, while in Argentina, TOMS gave away the 1,000,000th pair of shoes.<ref>{{cite web|last=Cifani|first=Nicole|title=TOMS Shoes One Millionth Pair Shoe Drop|url=http://toms1m.wordpress.com/|accessdate=27 May 2011}}</ref> |
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==Current projects== |
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In 2009, TOMS aimed to give shoes to children in Haiti in partnership with the Clinton Global Initiative.<ref name="toms.com"/> They also work with a factory in Ethiopia to provide shoes locally in the surrounding areas.<ref>{{cite web|last=Lerman |first=Emily |url=http://laist.com/2009/04/15/what_happens_when_you_travel.php |title=PhiLAnthropist Interview: TOMS Shoes Founder Blake Mycoskie Plans to Give Away 300,000 Pairs in 2009 |publisher=LAist |date=April 15, 2009 |accessdate=February 8, 2012}}</ref> The company has also expanded its merchandise list to include clothing and different types of shoes including Stitchouts, Wrap Boots, Botas, Cordones, and the Wedge, which debuted June 2010. |
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On April 5, 2011, TOMS hosted their 4th annual One Day Without Shoes. The company will challenge people worldwide to go a day without shoes in order to raise awareness for the millions of children who go without shoes every day. More than 250,000 people across the globe went barefoot on April 8 of last year in support of TOMS One Day Without Shoes.<ref>{{cite web|url=http://www.onedaywithoutshoes.com |title=What is One Day Without Shoes? |publisher=onedaywithoutshoes.com |date= |accessdate=February 8, 2012}}</ref> |
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In 2011 TOMS Eyewear was launched, using a similar model of one for one. For every pair of glasses sold, a child in need will receive either medical care, prescription glasses, or sight-saving surgery. |
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TOMS Shoes is a sponsor for 2011 [[Movember]].<ref name="TOMS Movember">{{cite web|title=Movember|url=http://www.toms.com/movember|publisher=TOMS Shoes|accessdate=21 October 2011}}</ref> |
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==Reception== |
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===Recognition=== |
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In October 2007, TOMS Shoes received the People's Design Award, as determined by an online popularity contest by the [[Cooper-Hewitt, National Design Museum]] and has been noted as a successful model of [[social entrepreneurship]].<ref name="Newsweek">{{cite news |
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| title = TOMS Shoes Wins Design Award |
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| work = Newsweek.com |
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| publisher = Newsweek, Inc. |
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| last = McGuigan |
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| first = Cathleen |
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| date = October 19, 2007 |
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| url = http://www.newsweek.com/id/57235 |
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| accessdate = 2009-04-07 |
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}}</ref><ref>{{cite news |
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| title = Can Green Retailers Make Green? |
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| work = Forbes.com |
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| publisher = Forbes.com LLC |
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| last = Sherman |
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| first = Lauren |
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| date = July 24, 2008 |
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| url = http://www.forbes.com/2008/07/24/green-retail-shops-tech-paperplastic08-cx_ls_0724retail.html |
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| accessdate = 2009-04-07 |
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}}</ref> |
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In 2007, Blake was invited to speak at the Opening Plenary of the Second Annual CGI U Meeting.<ref>[http://www.toms.com/blog/node/273 "CGI U"] ''TOMS Shoes''. Retrieved on 2009-05-06.</ref> This meeting in Austin, Texas hosted more than 1,300 students and activists from around the world. On March 6, 2009 he attended a meeting with President Obama's senior administration along with other business leaders to present solutions and ideas regarding U.S. economic policy.<ref>[http://www.toms.com/blog/node/271 "TOMS In the White House"]''TOMS Shoes''. Retrieved on 2009-05-06.</ref> Specifically, he presented information regarding potential in the economic plan to support small businesses in the U.S. |
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In February 2009 Mycoskie spoke at the [[TED (conference)|TED]] conference (Technology, Entertainment, Design).<ref>"[http://www.toms.com/blog/node/266 "TED"] ''TOMS Shoes''. Retrieved on 2009-05-06.</ref> More recently, he was featured along with the owner of Frontera Foods, [[Rick Bayless]] in a CNBC segment "The Entrepreneurs". that highlighted the innovators' profiles and the stories behind their companies.<ref>[http://www.toms.com/blog/node/272 ''CNBC's The Entrepreneurs''] ''TOMS Shoes''. Retrieved on 2009-05-07.</ref> |
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On April 8, 2009, an AT&T commercial aired during the Master's Golf Tournament featuring TOMS Shoes. Directed by award-winning Bennet Miller, it was the first time the AT&T mobile unit has displayed a real company.<ref>{{cite web|url=http://www.mefeedia.com/entry/at-t-toms-shoes-commercial/17316235 |title=AT&T TOMS Shoes Commercial |publisher=Mefeedia.com |date=}}{{Dead link|date=February 2012}}</ref> |
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In February 2010, ''FastCompany'' named TOMS #6 on their list of Top Ten Most Innovative Retail Companies.<ref>{{cite web|last=Sacks |first=Danielle |url=http://www.fastcompany.com/mic/2010/industry/most-innovative-retail-companies |title=Most Innovative Companies - Retail |publisher=Fast Company |date=February 12, 2010 |accessdate=February 8, 2012}}</ref> |
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At the 2011 South by Southwest conference, Blake gave the keynote address,<ref>{{cite web|url=http://schedule.sxsw.com/events/event_IAP000264|publisher=South By Southwest|accessdate=27 May 2011| title = South by Southwest Schedule?}}</ref> where he unveiled the Mystery Box,<ref>{{cite web|url=http://www.youtube.com/watch?v=PmZ1iEmrExg|title =YouTube - he Next Chapter of One for One: Blake Mycoskie Announces at SXSW 2011 |accessdate=27 May 2011}}</ref> housing the next chapter of One for One. |
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===Focus on the Family=== |
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In July 2011, TOMS founder Blake Mycoskie participated in an event sponsored by the group [[Focus on the Family]].<ref>{{cite news| url=http://www.huffingtonpost.com/rev-dr-cindi-love/toms-shoes-founder-blake-mycoskie_b_896727.html | work=Huffington Post | title=Tom's Shoes Founder Steps on Gay Toes | date=2011-09-12}}</ref><ref>{{cite news| url=http://blog.seattlepi.com/stepforward/2011/07/09/focus-on-the-family-misrepresented-relationship-with-toms-shoes/ | work=Seattle Post-Intelligencer | first=Joe | last=Mirabella | title=Focus on the Family Misrepresented Relationship with TOMS Shoes | date=2011-07-09}}</ref> After being criticized for supporting a [[social conservatism|socially conservative]] non-profit, Mycoskie posted an apology on his website stating that he and his handlers had not heard of Focus on the Family before participating in the event and decided it was a mistake. He also stated that he and the company support equal human and civil rights.<ref>[http://www.startsomethingthatmatters.com/2011/07/a-sincere-apology/ ]{{dead link|date=February 2012}}</ref><ref>{{cite news| url=http://www.washingtonpost.com/blogs/under-god/post/toms-shoes-founder-apologizes-for-focus-on-family-connection/2011/07/13/gIQAPuN4DI_blog.html | work=The Washington Post | date=2011-07-16 | title=TOMS Shoes founder apologizes for Focus on the Family connection}}</ref> |
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==References== |
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{{Reflist|2}} |
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==External links== |
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{{Portalbox|Greater Los Angeles|Fashion|Companies}} |
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* [http://www.toms.com/ TOMS Shoes official website] |
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* [http://friendsoftoms.org/ Friends of TOMS official website] |
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* CBS [http://www.cbs.com/primetime/amazing_race2/teams/bios/blake.shtml Blake and Paige] [[The Amazing Race 2|Amazing Race]] Bio, 2002 |
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{{DEFAULTSORT:Toms Shoes}} |
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[[Category:Charities based in the United States]] |
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[[Category:Non-governmental organizations]] |
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[[Category:Organizations established in 2006]] |
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[[Category:2010s fashion]] |
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[[Category:Shoe companies of the United States]] |
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[[Category:Shoe brands]] |
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[[Category:Companies based in Santa Monica, California]] |
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[[Category:2006 establishments in the United States]] |
[[Category:2006 establishments in the United States]] |
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[[ko:탐스슈즈]] |
Revision as of 19:06, 18 April 2012
ttp://www.newsweek.com/id/57235 | accessdin Santa Monica, California]]