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'''Simon Anholt''' is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries. These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural relations, regional integration, export promotion, tourism, security, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions, and as the author who coined the term 'nation brand' in a 1996 academic paper. |
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'''Simon Anholt''' is a government advisor specializing in the field of [[nation branding]]. Anholt has advised numerous governments and edits the journal ''Place Branding and Public Diplomacy''.<ref name="nyrisen">{{cite news | last =Risen| first =Clay| title =Branding Nations| work =[[The New York Times]]| date =2005-12-11| url =http://www.nytimes.com/2005/12/11/magazine/11ideas1-5.html| accessdate =2008-04-04}}</ref> He is a member of the British government's Public [[Diplomacy]] Board and advises a number of other governments on their branding strategies, several of them [[developing countries]] in collaboration with the [[United Nations]].<ref>{{cite news | last =Gumbel| first =Peter| title =Brand Aid, Not Band-Aid| work =[[Time (magazine)|Time Europe]]| publisher =[[Time Warner]]| date =2005-05-29| url =http://www.time.com/time/europe/html/050606/africa/viewpoint.html| accessdate =2007-06-08}}</ref> |
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He has advised the Heads of State, Heads of Government, administrations, business and civil society leaders of more than 40 countries as well as numerous regions and cities. |
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Anholt first used the phrase "nation branding" in an article in the ''Journal of Brand Management''<ref>{{cite journal| last =Anholt| first =Simon| title =Nation-brands of the twenty-first century| journal =Brand Management| volume =5| issue =6| pages =395–406| publisher =Henry Stewart Publications| year =1998| month=July|format=reprint| url =http://www.earthspeak.com/Journal%20of%20Brand%20Management%20Nation%20Brands%20of%20the%2021st%20Century.pdf| accessdate =2007-06-08}}</ref> He then guest-edited a special issue on nation branding in the same journal<ref>{{cite journal| last =Anholt| first =Simon| title =Foreword| journal =Brand Management| volume =9| issue =4| pages =229–239| publisher =Henry Stewart Publications| year =2002| month=April| format=reprint | url =http://www.earthspeak.com/Journal%20of%20Brand%20Management%20Nation%20as%20Brand%20Special%20Issue%20Editorial.pdf| accessdate =2007-06-08| doi =10.1057/palgrave.bm.2540074}}</ref> and launched ''Place Branding and Public Diplomacy'' in 2004, which he currently edits (originally published by Henry Stewart and now by Palgrave Macmillan). |
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He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index™, Anholt-GfK Roper City Brands Index™ and Anholt-GfK Roper State Brands Index™, three major surveys which use a panel of almost 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union. |
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Anholt encourages governments to coordinate policy with trade, cultural relations and tourism to manage their image and reputation, which is important to furthering the aims of the government, industry and population in the era of globalization.<ref name="nyrisen" /> Smaller, developing nations can increase investment, help their industries grow, and increase political influence by developing and communicating strong brand identities. For example, he recommended that [[Slovenia]] teach English, Italian, and German to pupils; 15 years later, those students could greet visitors in their native languages, who then would be more likely to leave Slovenia with a good impression of the country.<ref name="nyrendon">{{cite news| last =Rendon| first =Jim| title =Business; When Nations Need A Little Marketing| work =[[The New York Times]]| date =2003-11-23| url =http://query.nytimes.com/gst/fullpage.html?res=9803EED9123BF930A15752C1A9659C8B63| accessdate =2008-04-04}}</ref> The emphasis in Anholt's approach is on policy change and substance, as contrasted to marketing and communications.<ref>{{cite web| last =Teslik| first =Lee Hudson| title =Backgrounder on Place Branding| work =[[Council on Foreign Relations]]| date =2007-11-09| url =http://www.cfr.org/publication/14776/| accessdate =2007-11-13}}</ref> |
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Anholt was a member of the UK Foreign Office’s Public Diplomacy Board between 2000 and 2010, and has advised institutions including the UN World Tourism Organisation, the World Economic Forum, the World Bank, NATO, the United Nations, WIPO, the International Trade Centre, the International Olympic Committee, the International Security Assistance Force, the World Travel and Tourism Council, the Nordic Council of Ministers, the European Union, the World Association of Investment Promotion Agencies and the World Technology Network. |
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Anholt cited the positive benefits that the movie ''[[Crocodile Dundee]]'' and its sequels had for [[Australia]] – filmgoers with no preconceived notions about Australia came away with the belief that Australians were funny, courageous, outdoorsy, and clever. Another example was the United States' attempts to re-brand itself in the Middle East.<ref name="npr">{{cite episode| title = Consultants Develop Notion of Branding Nations| series= Day to Day| serieslink = Day to Day| credits= Reporter:Eric Weiner| network= [[National Public Radio]]| airdate = 2006-01-11| transcript= yes| transcripturl= http://www.npr.org/templates/story/story.php?storyId=5149506}}</ref> Anholt stated that the best results come when nations align their foreign and domestic policies with national images and sectoral promotion.<ref>{{cite news | last =Risen| first =Clay| title =Re-branding America| work =[[Boston Globe]]| date =2005-03-13| url =http://www.boston.com/news/globe/ideas/articles/2005/03/13/re_branding_america?pg=full| accessdate =2007-06-08}}</ref> |
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== Awards == |
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Anholt launched and currently edits the "Anholt Nation Brands Index," "Anholt State Brands Index" and "Anholt City Brands Index", three [[statistical survey|surveys]] which provide rankings by brand value of several cities and countries. The rankings are based on his Nation Branding Hexagon, a theoretical model which explains how places are branded and their brands managed.<ref>{{cite web| last =Shikoh| first =Rafi-uddin| title =Corporate Sector Role in ‘Place Branding’| work =Dinar Standard| date =2006-07-20| url =http://www.dinarstandard.com/marketing/Interbrand071606.htm| accessdate =2007-06-08}}</ref> |
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Anholt is a Parliamentarian of the European Cultural Parliament. He was awarded the Nobels Colloquia Prize for Economics in Trieste in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010. |
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== Writing == |
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He is the author of the best-selling book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010). |
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== Bibliography == |
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* {{cite book| last =Anholt| first =Simon| title =Places: Identity, Image and Reputation| publisher =[[Palgrave Macmillan]]| date =2010-01-23| isbn =978-0230239777}} |
* {{cite book| last =Anholt| first =Simon| title =Places: Identity, Image and Reputation| publisher =[[Palgrave Macmillan]]| date =2010-01-23| isbn =978-0230239777}} |
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* {{cite book| last =Anholt| first =Simon| title =Competitive Identity: the new brand management for nations, cities and regions| publisher =[[Palgrave Macmillan]]| date =2007-01-23| isbn =978-0230500280}} |
* {{cite book| last =Anholt| first =Simon| title =Competitive Identity: the new brand management for nations, cities and regions| publisher =[[Palgrave Macmillan]]| date =2007-01-23| isbn =978-0230500280}} |
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* {{cite book| last =Anholt| first =Simon| title =Another One Bites the Grass: Making Sense of International Advertising| publisher =[[John Wiley & Sons]]| year =2000| month=January| location =[[New York City|New York]]| isbn =0471354880}} |
* {{cite book| last =Anholt| first =Simon| title =Another One Bites the Grass: Making Sense of International Advertising| publisher =[[John Wiley & Sons]]| year =2000| month=January| location =[[New York City|New York]]| isbn =0471354880}} |
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==References== |
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Revision as of 14:28, 17 October 2011
Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries. These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural relations, regional integration, export promotion, tourism, security, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions, and as the author who coined the term 'nation brand' in a 1996 academic paper.
He has advised the Heads of State, Heads of Government, administrations, business and civil society leaders of more than 40 countries as well as numerous regions and cities.
He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index™, Anholt-GfK Roper City Brands Index™ and Anholt-GfK Roper State Brands Index™, three major surveys which use a panel of almost 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.
Anholt was a member of the UK Foreign Office’s Public Diplomacy Board between 2000 and 2010, and has advised institutions including the UN World Tourism Organisation, the World Economic Forum, the World Bank, NATO, the United Nations, WIPO, the International Trade Centre, the International Olympic Committee, the International Security Assistance Force, the World Travel and Tourism Council, the Nordic Council of Ministers, the European Union, the World Association of Investment Promotion Agencies and the World Technology Network.
Awards
Anholt is a Parliamentarian of the European Cultural Parliament. He was awarded the Nobels Colloquia Prize for Economics in Trieste in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010.
Writing
He is the author of the best-selling book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).
External links
Bibliography
- Anholt, Simon (2010-01-23). Places: Identity, Image and Reputation. Palgrave Macmillan. ISBN 978-0230239777.
- Anholt, Simon (2007-01-23). Competitive Identity: the new brand management for nations, cities and regions. Palgrave Macmillan. ISBN 978-0230500280.
- Anholt, Simon (2003). Brand New Justice: the upside of global branding (paperback ed.). Oxford: Butterworth-Heinemann. ISBN 0750656999.
- Anholt, Simon (2005-04-01). Brand America: The Mother of All Brands. Cyan Communications. ISBN 1904879020.
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