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Laverty previously had worked for 13 years at [[Columbia Records]], rising to become VP of publicity.<ref name=AdAge-Laverty-TheRising-2003>{{cite news|last1=Bannan|first1=Karen J.|title=Marilyn Laverty|url=http://adage.com/article/viewpoint/marilyn-laverty/49991/|work=[[AdAge]]|date=24 March 2003|language=en}}</ref><ref name=Cornell-Conversation-MarilynLaverty-2015>{{cite news|title=A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media|url=http://events.cornell.edu/event/as_career_conversation_with_marilyn_laverty_philosophy_76_president_of_shore_fire_media|work=[[Cornell University]]|date=30 October 2015|language=en}}</ref> In 2016, ''[[Billboard (magazine)|Billboard]]'' named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.<ref name=Billboard-WomenInMusic-Top6-2016>{{cite news|last1=Halperin|first1=Shirley|title=Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey|url=https://www.billboard.com/articles/events/women-in-music/7597423/women-in-music-2016-music-publicists|work=[[Billboard (magazine)|Billboard]]|date=5 December 2016}}</ref> She has a long-standing relationship with musician [[Bruce Springsteen]].<ref name=Billboard-KristenAnnCarrFund-2007>{{cite news|title=Kristen Ann Carr Fund Honors Industry Vet Laverty|url=https://www.billboard.com/biz/articles/news/1325059/kristen-ann-carr-fund-honors-industry-vet-laverty|work=[[Billboard (magazine)|Billboard]]|date=10 April 2007|language=en}}</ref> |
Laverty previously had worked for 13 years at [[Columbia Records]], rising to become VP of publicity.<ref name=AdAge-Laverty-TheRising-2003>{{cite news|last1=Bannan|first1=Karen J.|title=Marilyn Laverty|url=http://adage.com/article/viewpoint/marilyn-laverty/49991/|work=[[AdAge]]|date=24 March 2003|language=en}}</ref><ref name=Cornell-Conversation-MarilynLaverty-2015>{{cite news|title=A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media|url=http://events.cornell.edu/event/as_career_conversation_with_marilyn_laverty_philosophy_76_president_of_shore_fire_media|work=[[Cornell University]]|date=30 October 2015|language=en}}</ref> In 2016, ''[[Billboard (magazine)|Billboard]]'' named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.<ref name=Billboard-WomenInMusic-Top6-2016>{{cite news|last1=Halperin|first1=Shirley|title=Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey|url=https://www.billboard.com/articles/events/women-in-music/7597423/women-in-music-2016-music-publicists|work=[[Billboard (magazine)|Billboard]]|date=5 December 2016}}</ref> She has a long-standing relationship with musician [[Bruce Springsteen]].<ref name=Billboard-KristenAnnCarrFund-2007>{{cite news|title=Kristen Ann Carr Fund Honors Industry Vet Laverty|url=https://www.billboard.com/biz/articles/news/1325059/kristen-ann-carr-fund-honors-industry-vet-laverty|work=[[Billboard (magazine)|Billboard]]|date=10 April 2007|language=en}}</ref> |
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While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. |
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.<ref name=Billboard-WomenInMusic-No39-2011>{{cite news|title=Billboard's Women In Music 2011: Marilyn Laverty|url=https://www.billboard.com/biz/articles/news/1158770/billboards-women-in-music-2011-marilyn-laverty|work=[[Billboard (magazine)|Billboard]]|date=1 October 2011|language=en}}</ref> Other clients include entertainers, authors, comedians, apps and services, [[non-profit organization]]s, and [[trade association]]s, as well as health and lifestyle brands.<ref name=ShoreFireMedia-AboutUs>{{cite web|title=Shore Fire Media: About Us|url=https://shorefire.com/about|website=Shore Fire Media|language=en}}</ref> |
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Shore Fire appeared on ''[[The New York Observer]]''’s "Power List 50" of New York's top public relations firms in 2013,<ref name=NYObserver-PRPower50-No10-2013 /> 2014,<ref name=NYObserver-PRPower50-No28-2014 /> and 2015<ref name=NYObserver-PRPower50-No26-2015 /> and was listed as the city's top arts/culture/media firm by the publication in 2016.<ref name=NYObserver-TopPR-2016 /> |
Shore Fire appeared on ''[[The New York Observer]]''’s "Power List 50" of New York's top public relations firms in 2013,<ref name=NYObserver-PRPower50-No10-2013 /> 2014,<ref name=NYObserver-PRPower50-No28-2014 /> and 2015<ref name=NYObserver-PRPower50-No26-2015 /> and was listed as the city's top arts/culture/media firm by the publication in 2016.<ref name=NYObserver-TopPR-2016 /> |
Revision as of 16:51, 5 January 2018
Industry | Marketing, Public Relations |
---|---|
Founded | Brooklyn, NY, US (1990) |
Founder | Marilyn Laverty |
Headquarters | , |
Number of locations | 2 |
Website | ShoreFire.com |
Shore Fire Media is a public relations and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture.[1][2][3][4] According to Variety, in 2017, Shore Fire Media had the largest number of Grammy Award nominations, with 21 nominations for 2018, of any public relations firm.[5]
History
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[6]
Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[7][8] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[9] She has a long-standing relationship with musician Bruce Springsteen.[10]
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[11] Other clients include entertainers, authors, comedians, apps and services, non-profit organizations, and trade associations, as well as health and lifestyle brands.[12]
Shore Fire appeared on The New York Observer’s "Power List 50" of New York's top public relations firms in 2013,[1] 2014,[2] and 2015[3] and was listed as the city's top arts/culture/media firm by the publication in 2016.[4]
In 2013, Shore Fire opened an office in Nashville, Tennessee.[13] In 2015, Brian Mansfield joined Shore Fire as its content director.[14]
Notable campaigns
Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, and Elvis Costello.[7][13][15] Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest, Brooklyn Bowl, and Fare The Well: Celebrating 50 Years of the Grateful Dead.[16][17][18]
In July 2002, the company gained recognition with the launch of the Bruce Springsteen and the E Street Band's The Rising, which was Springsteen's first studio album with the band since 1984.[7] According to a story about the release in The New York Times, Shore Fire released only ten copies to selected listeners before the release, as compared to the industry standard of releasing hundreds of promos.[19]
In 2014, the firm represented Maria Rodale, CEO and Chairman of lifestyle publishers Rodale, Inc.[3][20]
Other companies and non-profits Shore Fire Media has worked with include A2IM,[21] Intelligence Squared,[22] Friedman Diabetes Institute,[23] WhyHunger,[24] Downtown Music Publishing,[25] and Music & Memory.[26]
Selected roster
References
- ^ a b Kaminer, Michael (8 October 2013). "The Power 50 List: #10 Shore Fire Media". New York Observer.
- ^ a b Kaminer, Michael (18 November 2014). "The PR Power List 2014: #28 Shore Fire Media". New York Observer.
- ^ a b c Kaminer, Michael; Bonazzo, John (16 December 2015). "The Observer's 2015 PR Power 50: #26 Shore Fire Media". New York Observer.
- ^ a b Kaminer, Michael; Bonazzo, John (14 December 2016). "New York's Top Specialty PR Agencies". New York Observer.
- ^ Aswad, Jem (6 December 2017). "Grammy Nominations 2018: Where the Ladies At? Insiders Weigh In". Variety. p. 26.
Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
- ^ Ciarallo, Joe (3 April 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". Adweek.
- ^ a b c Bannan, Karen J. (24 March 2003). "Marilyn Laverty". AdAge.
- ^ "A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media". Cornell University. 30 October 2015.
- ^ Halperin, Shirley (5 December 2016). "Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey". Billboard.
- ^ "Kristen Ann Carr Fund Honors Industry Vet Laverty". Billboard. 10 April 2007.
- ^ "Billboard's Women In Music 2011: Marilyn Laverty". Billboard. 1 October 2011.
- ^ "Shore Fire Media: About Us". Shore Fire Media.
- ^ a b "Shore Fire Media to Open Nashville Office". The Hollywood Reporter. 26 March 2013.
- ^ Nicholson, Jessica (24 September 2015). "Brian Mansfield To Join Shore Fire Media". MusicRow.
- ^ Ciarallo, Joe (1 February 2010). "PR Agencies Get Shout Outs At Grammys". Adweek.
- ^ "Summerfest Press Page". Shore Fire Media.
- ^ "Brooklyn Bown Press Page". Shore Fire Media.
- ^ "The Capitol Theatre Press Page". Shore Fire Media.
- ^ Nelson, Chris (15 July 2002). "Springsteen Protects His New CD's Online in an Old-Fashioned Way". The New York Times.
- ^ "Maria Rodale Press Page". Shore Fire Media.
- ^ "VOTE Independent: Celebrate Independent Labels and Artists 55th GRAMMY Nominations". American Association of Independent Music. 6 December 2012. Archived from the original (Press release) on 12 January 2013.
- ^ "Intelligence Squared Press Page". Shore Fire Media.
- ^ "Friedman Diabetes Institute Press Page". Shore Fire Media.
- ^ "WhyHunger Press Page". Shore Fire Media.
- ^ "Downtown Music Publishing Press Page". Shore Fire Media.
- ^ "Music & Memory Press Page". Shore Fire Media.
- ^ "Bruce Springsteen Press Page". Shore Fire Media.
- ^ "Elvis Costello Press Page". Shore Fire Media.
- ^ "Grizzly Bear Press Page". Shore Fire Media.
- ^ "Kesha Press Page". Shore Fire Media.
- ^ "Lee Ann Womack Press Page". Shore Fire Media.
- ^ "Margo Price Press Page". Shore Fire Media.
- ^ "St. Vincent Press Page". Shore Fire Media.
- ^ "Zac Brown Band Press Page". Shore Fire Media.