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'''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using [[real-time bidding]].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url= |
'''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using [[real-time bidding]].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url=https://books.google.com/books?id=VnpHjYEb3_oC&pg=PT61&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CEMQ6AEwAg#v=onepage&q=%22RadiumOne%22&f=false}}</ref> It was first launched in 2009 by [[Gurbaksh Chahal]]. The company was initially known as gWallet, a loyalty and rewards program.<ref>{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|accessdate=24 April 2014}}</ref> As of 2014 the company was listed as the "ninth largest online ad network" by [[ComScore]].<ref>{{cite web|last=Johnson|first=Cory|title=RadiumOne Said to Be Preparing IPO to Expand Overseas|url=http://www.bloomberg.com/news/2014-03-10/radiumone-said-to-be-preparing-ipo-to-expand-overseas.html|publisher=Bloomberg|accessdate=24 April 2014}}</ref> |
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After CEO [[Gurbaksh Chahal]] pleaded guilty to [[domestic violence|domestic violence battery]] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) [http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ “It's time for RadiumOne's abusive CEO to go.”] CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) [http://www.slate.com/blogs/moneybox/2014/04/24/radiumone_founder_pleads_guilty_to_domestic_abuse.html “Is It OK to Invest in a Company if Its CEO Beats Women?”] ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref name=Fired>{{cite web|last=Swisher|first=Kara|title=Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board|url=http://recode.net/2014/04/27/exclusive-ceo-gurbaskh-chahal-fired-by-radiumone-board/|work=Recode|publisher=http://recode.net/|accessdate=27 April 2014}}</ref> and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event. |
After CEO [[Gurbaksh Chahal]] pleaded guilty to [[domestic violence|domestic violence battery]] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) [http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ “It's time for RadiumOne's abusive CEO to go.”] CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) [http://www.slate.com/blogs/moneybox/2014/04/24/radiumone_founder_pleads_guilty_to_domestic_abuse.html “Is It OK to Invest in a Company if Its CEO Beats Women?”] ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref name=Fired>{{cite web|last=Swisher|first=Kara|title=Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board|url=http://recode.net/2014/04/27/exclusive-ceo-gurbaskh-chahal-fired-by-radiumone-board/|work=Recode|publisher=http://recode.net/|accessdate=27 April 2014}}</ref> and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event. |
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The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.<ref>{{cite web|title=Ads Tool Gives #Retargeting a Makeover|url=http://www.adweek.com/news/technology/ads-tool-gives-retargeting-makeover-12=45866|publisher=AdWeek|accessdate=24 April 2014}}</ref><ref>{{cite web|title=Facebook adds another partner to FB Exchange: social ad network RadiumOne|url=http://venturebeat.com/2012/11/29/facebook-adds-another-partner-to-fb-exchange-social-ad-network-radiumone/|accessdate=24 April 2014}}</ref> It was one of the first companies to use real-time social data in such a manner.<ref>{{cite book|last=Paul Springer|first=Mel Carson|title=Pioneers of Digital|date=2012|publisher=Kogan Page|isbn=0749466049|pages=40, 43–46|url= |
The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.<ref>{{cite web|title=Ads Tool Gives #Retargeting a Makeover|url=http://www.adweek.com/news/technology/ads-tool-gives-retargeting-makeover-12=45866|publisher=AdWeek|accessdate=24 April 2014}}</ref><ref>{{cite web|title=Facebook adds another partner to FB Exchange: social ad network RadiumOne|url=http://venturebeat.com/2012/11/29/facebook-adds-another-partner-to-fb-exchange-social-ad-network-radiumone/|accessdate=24 April 2014}}</ref> It was one of the first companies to use real-time social data in such a manner.<ref>{{cite book|last=Paul Springer|first=Mel Carson|title=Pioneers of Digital|date=2012|publisher=Kogan Page|isbn=0749466049|pages=40, 43–46|url=https://books.google.com/books?id=j2EMaVV1pE8C&pg=PA44&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CDwQ6AEwAQ#v=onepage&q=%22RadiumOne%22&f=false}}</ref> |
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==References== |
==References== |
Revision as of 02:19, 29 October 2016
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Company type | Programmatic Advertising |
---|---|
Industry | Online Advertising |
Founded | September 2009 |
Headquarters | San Francisco |
Key people | Bill Lonergan (CEO), Gurbaksh Chahal (Founder) |
Services | RTB online advertising |
Number of employees | 220 |
Website | www.radiumone.com |
RadiumOne is an advertising platform which covers online, video, social and mobile advertising using real-time bidding.[1][2] It was first launched in 2009 by Gurbaksh Chahal. The company was initially known as gWallet, a loyalty and rewards program.[3] As of 2014 the company was listed as the "ninth largest online ad network" by ComScore.[4]
After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.[5][6] He was fired on April 27,[7] and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event.
The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.[8][9] It was one of the first companies to use real-time social data in such a manner.[10]
References
- ^ "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014.
- ^ Garner, Rob (2012). Search and Social: The Definitive Guide to Real-Time Content Marketing. Wiley. ISBN 1118287215.
- ^ "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. Retrieved 24 April 2014.
- ^ Johnson, Cory. "RadiumOne Said to Be Preparing IPO to Expand Overseas". Bloomberg. Retrieved 24 April 2014.
- ^ Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” CNNMoney. (Retrieved 4-25-2014.)
- ^ Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
- ^ Swisher, Kara. "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. http://recode.net/. Retrieved 27 April 2014.
{{cite web}}
: External link in
(help)|publisher=
- ^ "Ads Tool Gives #Retargeting a Makeover". AdWeek. Retrieved 24 April 2014.
- ^ "Facebook adds another partner to FB Exchange: social ad network RadiumOne". Retrieved 24 April 2014.
- ^ Paul Springer, Mel Carson (2012). Pioneers of Digital. Kogan Page. pp. 40, 43–46. ISBN 0749466049.