Added description of the company's products (all statements have been attributed to third-party media sources), plus a list of relevant awards, as well as some of the company's key executives Tag: Visual edit |
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| logo = [[File:FreshRadiumOne Logo.png|200px]] |
| logo = [[File:FreshRadiumOne Logo.png|200px]] |
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| type = Programmatic Advertising |
| type = Programmatic Advertising |
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Dave Zinman (Chief Operating Officer)<br/> |
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Dimitri Vaynblat (Chief Technology & Data Officer)<br/> |
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Lia Burke (Chief Financial Officer)<br/> |
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Bob Hall (SVP, Business Development)<br/> |
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Ann Piper (National Leader of North American Sales)<br/> |
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Igor Danchenko (VP, Engineering)<br/> |
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Alex Gove (VP, Corporate Development)<br/> |
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Rekha Ravindra (VP, Marketing)<br/> |
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Jim Lee (VP, Operations) <br/> |
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Steve Baunach (VP, Data Services)<br/> |
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Maria Chung Peritore (VP, People) <br/> |
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Michael Aidane (VP, Product Management)<br/> |
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Rupert Staines (Managing Director, Europe)<br/> |
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Kerry McCabe (Managing Director, Asia Pacific) <br/> |
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| industry = Online Advertising |
| industry = Online Advertising |
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| services = RTB [[online advertising]] |
| services = RTB [[online advertising]] |
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| num_employees = |
| num_employees = 220 |
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| homepage = [http://www.radiumone.com/ www.radiumone.com] |
| homepage = [http://www.radiumone.com/ www.radiumone.com] |
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}} |
}} |
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'''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using [[real-time bidding]].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url=http://books.google.com/books?id=VnpHjYEb3_oC&pg=PT61&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CEMQ6AEwAg#v=onepage&q=%22RadiumOne%22&f=false}}</ref> It was first launched in 2009 by [[Gurbaksh Chahal]]. The company was initially known as gWallet, a loyalty and rewards program.<ref>{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|accessdate=24 April 2014}}</ref> As of 2014 the company was listed as the "ninth largest online ad network" by [[ComScore]].<ref>{{cite web|last=Johnson|first=Cory|title=RadiumOne Said to Be Preparing IPO to Expand Overseas|url=http://www.bloomberg.com/news/2014-03-10/radiumone-said-to-be-preparing-ipo-to-expand-overseas.html|publisher=Bloomberg|accessdate=24 April 2014}}</ref> |
'''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using [[real-time bidding]].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url=http://books.google.com/books?id=VnpHjYEb3_oC&pg=PT61&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CEMQ6AEwAg#v=onepage&q=%22RadiumOne%22&f=false}}</ref> It was first launched in 2009 by [[Gurbaksh Chahal]]. The company was initially known as gWallet, a loyalty and rewards program.<ref>{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|accessdate=24 April 2014}}</ref> As of 2014 the company was listed as the "ninth largest online ad network" by [[ComScore]].<ref>{{cite web|last=Johnson|first=Cory|title=RadiumOne Said to Be Preparing IPO to Expand Overseas|url=http://www.bloomberg.com/news/2014-03-10/radiumone-said-to-be-preparing-ipo-to-expand-overseas.html|publisher=Bloomberg|accessdate=24 April 2014}}</ref> |
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After CEO [[Gurbaksh Chahal]] pleaded guilty to [[domestic violence|domestic violence battery]] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) [http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ “It's time for RadiumOne's abusive CEO to go.”] CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) [http://www.slate.com/blogs/moneybox/2014/04/24/radiumone_founder_pleads_guilty_to_domestic_abuse.html “Is It OK to Invest in a Company if Its CEO Beats Women?”] ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref>{{ |
After CEO [[Gurbaksh Chahal]] pleaded guilty to [[domestic violence|domestic violence battery]] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) [http://finance.fortune.cnn.com/2014/04/25/its-time-for-radiumone-to-fire-its-abusive-ceo/ “It's time for RadiumOne's abusive CEO to go.”] CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) [http://www.slate.com/blogs/moneybox/2014/04/24/radiumone_founder_pleads_guilty_to_domestic_abuse.html “Is It OK to Invest in a Company if Its CEO Beats Women?”] ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref name=Fired>{{cite web|last=Swisher|first=Kara|title=Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board|url=http://recode.net/2014/04/27/exclusive-ceo-gurbaskh-chahal-fired-by-radiumone-board/|work=Recode|publisher=http://recode.net/|accessdate=27 April 2014}}</ref> and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event. |
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⚫ | The company utilizes data taken from social networking sites such as Twitter and Facebook |
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== Products == |
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RadiumOne offers three main products for advertisers and digital publishers: |
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'''RadiumOne Connect''' |
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RadiumOne Connect is a software-as-a-service (SaaS) solution launched in October 2015 to help app creators and brand marketers capture in-app user engagement data and use it to identify and target high-value consumers, in real time, both within and outside of apps.<ref>{{Cite web|url=http://www.marketing-interactive.com/radiumone-integrates-in-app-data-with-programmatic/|title=RadiumOne integrates in-app data with programmatic|date=2015-10-23|language=en-US|access-date=2016-07-01}}</ref> Connect fuses install tracking, user engagement analytics, geo-location, and push notification capabilities into a single offering. It offers a single, Web-based dashboard that unifies data from these functions to reveal insights culled from billions of database records within seconds.<ref>{{Cite web|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/RadiumOne-Launches-Connect-Mobile-App-Management-Solution-107117.aspx|title=RadiumOne Launches Connect Mobile App Management Solution|date=2015-10-21|access-date=2016-07-01}}</ref> |
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'''RadiumOne Po.st''' |
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Po.st is a social sharing platform that gives brands and web site publishers the ability to allow users to share content via Facebook, Twitter, StumbleUpon, LinkedIn, email, and other destinations.<ref>{{Cite web|url=http://social.techcrunch.com/2011/11/30/radiumone-launches-social-sharing-platfom-po-st/|title=RadiumOne Launches Social Sharing Platfom Po.st|last=Rao|first=Leena|website=TechCrunch|access-date=2016-07-01}}</ref> Po.st also include a link shortener that was built to allow brands to gain insights on users who click on shortened links from social channels and segment them for paid media targeting.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/176785/radiumone-uses-url-shortener-data-to-target-displa.html|title=RadiumOne Uses URL Shortener Data To Target Display Ads|website=www.mediapost.com|access-date=2016-07-01}}</ref> Po.st gives marketers insight into which content is being copies and pasted into an email or on a social site, also known as “dark social” channels.<ref>{{Cite web|url=http://www.1to1media.com/view.aspx?docid=35013|title=Ghirardelli Gets Sweet Results from Social Insights|access-date=2016-07-01}}</ref> |
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'''RadiumOne Activate''' |
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Activate is an end-to-end programmatic platform for advertisers that incorporates a fully integrated data management platform (DMP) and demand-side platform (DSP), along with real-time bidding and the ability to automate media buying across digital display, video, social and mobile advertising.<ref>{{Cite web|url=http://www.cmo.com.au/article/540068/radiumone_brings_programmatic_advertising_tech_platform_australia/|title=RadiumOne brings programmatic advertising tech platform to Australia|access-date=2016-07-01}}</ref> The DSP is available on either a self-serve or managed service basis.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/253080/programmatic-ad-tech-firm-radiumone-raises-54-mil.html|title=Programmatic Ad Tech Firm RadiumOne Raises $54 Million|website=www.mediapost.com|access-date=2016-07-01}}</ref> |
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⚫ | The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.<ref>{{cite web|title=Ads Tool Gives #Retargeting a Makeover|url=http://www.adweek.com/news/technology/ads-tool-gives-retargeting-makeover-12=45866|publisher=AdWeek|accessdate=24 April 2014}}</ref><ref>{{cite web|title=Facebook adds another partner to FB Exchange: social ad network RadiumOne|url=http://venturebeat.com/2012/11/29/facebook-adds-another-partner-to-fb-exchange-social-ad-network-radiumone/|accessdate=24 April 2014}}</ref> It was one of the first companies to use real-time social data in such a manner.<ref>{{cite book|last=Paul Springer|first=Mel Carson|title=Pioneers of Digital|date=2012|publisher=Kogan Page|isbn=0749466049|pages=40, 43–46|url=http://books.google.com/books?id=j2EMaVV1pE8C&pg=PA44&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CDwQ6AEwAQ#v=onepage&q=%22RadiumOne%22&f=false}}</ref> |
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== Recognition == |
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* 2016 Mumbrella Award: Data-driven Marketing<ref>{{Cite web|url=http://mumbrellaawards.asia/2016-winners/|title=2016 winners - Mumbrella Asia Awards|language=en-US|access-date=2016-07-01}}</ref> |
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* 2014 Association of Online Publishers Digital Publishing Awards: Best Media Technology Partner<ref>{{Cite web|url=http://www.fieldhouseassociates.com/latest-news/aop-digital-publishing-award-winners-unveiled|title=AOP Digital Publishing Award winners unveiled|access-date=2016-07-01}}</ref> |
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* 2014 Mobile Media Summit’s Mobile Mafia Awards: Most Innovative Brand in Mobile<ref>{{Cite web|url=https://modernmarketingsummit.us/mobile-mafia-award/|title=Mobile Mafia Awards - Mobile Media Summit|website=Mobile Media Summit|language=en-US|access-date=2016-07-01}}</ref> |
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==References== |
==References== |
Revision as of 16:16, 1 July 2016
Company type | Programmatic Advertising |
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Industry | Online Advertising |
Founded | September 2009 |
Headquarters | San Francisco |
Key people | Bill Lonergan (CEO), Gurbaksh Chahal (Founder) |
Services | RTB online advertising |
Number of employees | 220 |
Website | www.radiumone.com |
RadiumOne is an advertising platform which covers online, video, social and mobile advertising using real-time bidding.[1][2] It was first launched in 2009 by Gurbaksh Chahal. The company was initially known as gWallet, a loyalty and rewards program.[3] As of 2014 the company was listed as the "ninth largest online ad network" by ComScore.[4]
After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.[5][6] He was fired on April 27,[7] and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event.
The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.[8][9] It was one of the first companies to use real-time social data in such a manner.[10]
References
- ^ "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014.
- ^ Garner, Rob (2012). Search and Social: The Definitive Guide to Real-Time Content Marketing. Wiley. ISBN 1118287215.
- ^ "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. Retrieved 24 April 2014.
- ^ Johnson, Cory. "RadiumOne Said to Be Preparing IPO to Expand Overseas". Bloomberg. Retrieved 24 April 2014.
- ^ Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” CNNMoney. (Retrieved 4-25-2014.)
- ^ Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
- ^ Swisher, Kara. "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. http://recode.net/. Retrieved 27 April 2014.
{{cite web}}
: External link in
(help)|publisher=
- ^ "Ads Tool Gives #Retargeting a Makeover". AdWeek. Retrieved 24 April 2014.
- ^ "Facebook adds another partner to FB Exchange: social ad network RadiumOne". Retrieved 24 April 2014.
- ^ Paul Springer, Mel Carson (2012). Pioneers of Digital. Kogan Page. pp. 40, 43–46. ISBN 0749466049.