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{{Short description|Mobile network operator in Israel}} |
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{{Infobox company |
{{Infobox company |
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| name = Pelephone Communications Ltd<br/>{{lang|he|פלאפון תקשורת בע"מ}} |
| name = Pelephone Communications Ltd<br/>{{lang|he|פלאפון תקשורת בע"מ}} |
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| logo_size = 150px |
| logo_size = 150px |
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| type = [[Limited company]] |
| type = [[Limited company]] |
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| industry = [[Mobile telephone]], [[ |
| industry = [[Mobile telephone]], [[Telecommunications]] |
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| foundation = {{start date and age| |
| foundation = {{start date and age|1985}}<!-- this parameter modifies "Founded" --> |
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| founder = |
| founder = |
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| hq_location = |
| hq_location = |
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| hq_location_country = [[Israel]] |
| hq_location_country = [[Israel]] |
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| area_served = [[Israel]] |
| area_served = [[Israel]] |
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| key_people = {{ill|אילן סיגל|he|lt=Ilan Siegel}} ([[CEO]])<ref>{{cite web | url=https://www.jpost.com/business-and-innovation/all-news/article-724132 | title=Israel's communications market regulations are excessive - Bezeq official | date=5 December 2022 }}</ref> |
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| key_people = Ran Guron ([[CEO]]) |
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| products = [[CdmaOne]], [[Evolution-Data Optimized|CDMA2000 EV-DO]], [[Universal Mobile Telecommunications System|UMTS]], [[DC-HSPA+]], [[LTE (telecommunication)|LTE]] |
| products = [[CdmaOne]], [[Evolution-Data Optimized|CDMA2000 EV-DO]], [[3G]] ([[Universal Mobile Telecommunications System|UMTS]], [[DC-HSPA+]]), [[4G]] [[LTE (telecommunication)|LTE]], [[5G]] [[5G NR|NR]] |
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| owner = [[Bezeq]] |
| owner = [[Bezeq]] |
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| services = |
| services = |
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}} |
}} |
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'''Pelephone''' ({{lang-he|פלאפון}}, {{IPA-he|peleˈfon|}}, lit. "wonder phone") is a [[List of mobile network operators of the Middle East and Africa#Israel|mobile network operator]] in [[Israel]], and also the first company to offer [[mobile telephony]] services in Israel.<ref>{{Cite news|url=http://www.thecom.co.il/article.php?id=7752|title=מירס - הישורת האחרונה?|date=2009-10-22|work=TheCom|access-date=2020-03-07|url-status=dead|archive-url=https://web.archive.org/web/20120227032506/http://www.thecom.co.il/article.php?id=7752|archive-date=2012-02-27}}</ref> Due to this, the [[brand-name]] "Pelephone" became the [[genericized trademark]] for mobile phones in Israel, regardless of service provider.<ref>[http://www.ynet.co.il/english/articles/0,7340,L-3534561,00.html We were (almost) there first]</ref> The company is a subsidiary of the Israeli telecommunications conglomerate [[Bezeq]], which is also the principal provider of |
'''Pelephone''' ({{lang-he|פלאפון}}, {{IPA-he|peleˈfon|}}, lit. "wonder phone") is a [[List of mobile network operators of the Middle East and Africa#Israel|mobile network operator]] in [[Israel]], and also the first company to offer [[mobile telephony]] services in Israel.<ref>{{Cite news|url=http://www.thecom.co.il/article.php?id=7752|title=מירס - הישורת האחרונה?|date=2009-10-22|work=TheCom|access-date=2020-03-07|url-status=dead|archive-url=https://web.archive.org/web/20120227032506/http://www.thecom.co.il/article.php?id=7752|archive-date=2012-02-27}}</ref> Due to this, the [[brand-name]] "Pelephone" became the [[genericized trademark]] for mobile phones in Israel, regardless of service provider.<ref>[http://www.ynet.co.il/english/articles/0,7340,L-3534561,00.html We were (almost) there first]</ref> The company is a subsidiary of the Israeli telecommunications conglomerate [[Bezeq]], which is also the principal provider of fixed-line telephone service in the country. As of June 2016 Pelephone had 2.26 million wireless subscribers.<ref>{{Cite web|url=http://ir.bezeq.co.il/phoenix.zhtml?c=159870&p=irol-IRHome|title = Investor Relations | Bezeq Group}}</ref> |
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==History== |
==History== |
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[[File:Givatajjim097.jpg|thumb|250px|right|Pelephone House - Pelephone headquarters in [[Givatayim]].]] |
[[File:Givatajjim097.jpg|thumb|250px|right|Pelephone House - Pelephone headquarters in [[Givatayim]].]] |
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Pelephone was founded as a company in 1985 as a joint venture between [[Motorola]] and [[Tadiran]], after Motorola was awarded the contract to build Israel's first mobile phone network in November 1983. Pelephone began operations of its mobile phone network in March 1986. Pelephone's first television commercial featured Israeli actor [[Hanan Goldblatt]] using his [[car phone]] to buy and sell shares via a [[stockbroker]] while driving at the same time.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/_Aq8UJT78YE Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20150711031030/https://www.youtube.com/watch?v=_Aq8UJT78YE Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=_Aq8UJT78YE| title = פרסומת ישנה של פלאפון | website=[[YouTube]]}}{{cbignore}}</ref> |
Pelephone was founded as a company in 1985 as a joint venture between [[Motorola]] and [[Tadiran]], after Motorola was awarded the contract to build Israel's first mobile phone network in November 1983. Pelephone began operations of its mobile phone network in March 1986. Pelephone's first television commercial featured Israeli actor [[Hanan Goldblatt]] using his [[car phone]] to buy and sell shares via a [[stockbroker]] while driving at the same time.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/_Aq8UJT78YE Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20150711031030/https://www.youtube.com/watch?v=_Aq8UJT78YE Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=_Aq8UJT78YE| title = פרסומת ישנה של פלאפון | website=[[YouTube]]}}{{cbignore}}</ref> Pelephone's first CEO was Benny Epstein, who served in that position until 1994. |
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In 1994, Bezeq acquired 50% ownership of Pelephone, and in 2004 acquired full ownership of the company from its co-owner [[Motorola]]. |
In 1994, Bezeq acquired 50% ownership of Pelephone, and in 2004 acquired full ownership of the company from its co-owner [[Motorola]]. |
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==Network== |
==Network== |
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⚫ | |||
⚫ | A 3G [[UMTS]] network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system. In mid-2010, the UMTS network was upgraded to [[Evolved HSPA|HSPA+]]. In 2014 the company launched an [[LTE (telecommunication)|LTE]] network in the 1800 MHz band. and in 2020 [[5G]] [[5G NR|NR]] services were launched, using the 3500 MHz band. |
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⚫ | |||
⚫ | A [[UMTS]] network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system. In mid-2010, the UMTS network was upgraded to [[Evolved HSPA|HSPA+]]. In 2014 the company launched an [[LTE (telecommunication)|LTE]] network in the 1800 MHz band. |
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In April 2017, Pelephone announced plans to shut down their CDMA network over the summer,<ref>{{Cite news|url=https://www.telegeography.com/products/commsupdate/articles/2017/04/24/pelephone-to-shutter-cdma-network-by-30-july-2017/|title=Pelephone to shutter CDMA network by 30 July 2017|last=TeleGeography|work=telegeography.com|access-date=2017-10-16|language=en-us}}</ref> and did so on June 28, 2017. |
In April 2017, Pelephone announced plans to shut down their CDMA network over the summer,<ref>{{Cite news|url=https://www.telegeography.com/products/commsupdate/articles/2017/04/24/pelephone-to-shutter-cdma-network-by-30-july-2017/|title=Pelephone to shutter CDMA network by 30 July 2017|last=TeleGeography|work=telegeography.com|access-date=2017-10-16|language=en-us}}</ref> and did so on June 28, 2017. |
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|- |
|- |
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| '''1800''' MHz || [[List of LTE networks|3]] || [[LTE (telecommunication)|LTE]] || [[4G]] |
| '''1800''' MHz || [[List of LTE networks|3]] || [[LTE (telecommunication)|LTE]] || [[4G]] |
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|- |
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| '''3500''' MHz || [[List of 5G NR networks|78]] || [[5G NR]] || [[5G]] |
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|} |
|} |
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==Operations and services== |
==Operations and services== |
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Pelephone lost its monopoly status in 1994, when [[Cellcom (Israel)|Cellcom]] was founded, breaking Pelephone's monopoly as a mobile network operator, and in 1999, a third competitor, [[Partner Communications Company|Partner]] (formerly known as [[Orange S.A.|Orange]]) was established. |
Pelephone lost its monopoly status in 1994, when [[Cellcom (Israel)|Cellcom]] was founded, breaking Pelephone's monopoly as a mobile network operator, and in 1999, a third competitor, [[Partner Communications Company|Partner]] (formerly known as [[Orange S.A.|Orange]]) was established. |
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The [[Telephone numbers in Israel|prefix (area code)]] for Pelephone customers is 050, although customers who requested to keep their old number from a different cellular company may have a different area code, as required by law.<ref>[http://www.nbn.org.il/aliyahpedia/community-housing/setting-up-your-home-in-israel/phones-internet-and-tv/ Phone, Internet and TV]</ref> |
The [[Telephone numbers in Israel|prefix (area code)]] for Pelephone customers is 050, although customers who [[Mobile number portability|requested to keep their old number]] from a different cellular company may have a different area code, as required by law.<ref>[http://www.nbn.org.il/aliyahpedia/community-housing/setting-up-your-home-in-israel/phones-internet-and-tv/ Phone, Internet and TV]</ref> |
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Between 2003 and 2022, Pelephone pursued a [[Individual branding|multibranding]] strategy to reach previously underserved [[Market segmentation|market segment]]s. These included Esc, a youth-focused subsidiary which operated between 2003 and 2007 in cooperation with radio station {{ill|אקו 99FM|he|lt=Eco 99FM}}, Sawa, a lower-cost [[flanker brand]] targeting the [[Arab citizens of Israel|Arab-Israeli]] sector,<ref>https://www.mako.co.il/nexter-consumerism/communication/Article-d8ac47650f3b451006.htm</ref> and k-mobile, which operated between 2017 and 2019. All the flanker brands were closed and merged into the main Pelephone brand by 2022 as the result of Pelephone's new CEO Ilan Siegel's decision to focus on 5G expansion.<ref>https://www.globes.co.il/news/article.aspx?did=1001424862</ref> |
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===Hii mobile=== |
===Hii mobile=== |
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==Criticism== |
==Criticism== |
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===Involvement in Israeli settlements=== |
===Involvement in Israeli settlements=== |
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{{See also|List of companies operating in West Bank settlements}} |
{{See also|List of companies operating in West Bank settlements}} |
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*[[Walla!]] |
*[[Walla!]] |
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*[[Spacecom]] |
*[[Spacecom]] |
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*[[List of mobile network operators of the Middle East and Africa#Israel|List of mobile network operators of Israel]] |
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==References== |
==References== |
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[[Category:Mobile phone companies of Israel]] |
[[Category:Mobile phone companies of Israel]] |
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[[Category:Israeli brands]] |
[[Category:Israeli brands]] |
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[[Category: |
[[Category:1985 establishments in Israel]] |
Latest revision as of 14:30, 17 April 2024
Company type | Limited company |
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Industry | Mobile telephone, Telecommunications |
Founded | 1985 |
Headquarters | 94 Shlomo Shmeltzer Road, Petah Tiqva , |
Area served | Israel |
Key people | Ilan Siegel (CEO)[1] |
Products | CdmaOne, CDMA2000 EV-DO, 3G (UMTS, DC-HSPA+), 4G LTE, 5G NR |
Revenue | |
| |
| |
Owner | Bezeq |
Website | www |
Pelephone (Hebrew: פלאפון, [peleˈfon], lit. "wonder phone") is a mobile network operator in Israel, and also the first company to offer mobile telephony services in Israel.[3] Due to this, the brand-name "Pelephone" became the genericized trademark for mobile phones in Israel, regardless of service provider.[4] The company is a subsidiary of the Israeli telecommunications conglomerate Bezeq, which is also the principal provider of fixed-line telephone service in the country. As of June 2016 Pelephone had 2.26 million wireless subscribers.[5]
History
Pelephone was founded as a company in 1985 as a joint venture between Motorola and Tadiran, after Motorola was awarded the contract to build Israel's first mobile phone network in November 1983. Pelephone began operations of its mobile phone network in March 1986. Pelephone's first television commercial featured Israeli actor Hanan Goldblatt using his car phone to buy and sell shares via a stockbroker while driving at the same time.[6] Pelephone's first CEO was Benny Epstein, who served in that position until 1994.
In 1994, Bezeq acquired 50% ownership of Pelephone, and in 2004 acquired full ownership of the company from its co-owner Motorola.
In December 2011 Pelephone became the host network of "Rami Levy Communications", the first MVNO to begin operating in Israel. As of 2012, Pelephone states that it has 4,500 employees, although the workers' union says that there are just 3,800.[7]
YouPhone (Alon Cellular) was a member of the Pelephone network as a virtual MVNO operator. It was established as a subsidiary of Alon Blue Square Israel, but since 2015 it has been owned completely by Pelephone and also merged its operations with Pelephone.
Network
The Pelephone network started as AMPS/NAMPS in the 850 MHz band. In 1998 it converted to IS-95 CDMA and in 2004 CDMA2000/EV-DO mobile data capabilities were added as well.
A 3G UMTS network in the 850/2100 MHz bands was launched in early 2009 and in March of that year, Pelephone stopped selling cellphones that use the CDMA system. In mid-2010, the UMTS network was upgraded to HSPA+. In 2014 the company launched an LTE network in the 1800 MHz band. and in 2020 5G NR services were launched, using the 3500 MHz band.
In April 2017, Pelephone announced plans to shut down their CDMA network over the summer,[8] and did so on June 28, 2017.
Frequency | Band number |
Protocol | Class |
---|---|---|---|
800 MHz | 0 | cdmaOne | 2G |
CDMA2000 EV-DO | 3G | ||
850 MHz | 5 | UMTS/HSPA+ | |
2100 MHz | 1 | ||
1800 MHz | 3 | LTE | 4G |
3500 MHz | 78 | 5G NR | 5G |
Operations and services
Pelephone lost its monopoly status in 1994, when Cellcom was founded, breaking Pelephone's monopoly as a mobile network operator, and in 1999, a third competitor, Partner (formerly known as Orange) was established.
The prefix (area code) for Pelephone customers is 050, although customers who requested to keep their old number from a different cellular company may have a different area code, as required by law.[9]
Between 2003 and 2022, Pelephone pursued a multibranding strategy to reach previously underserved market segments. These included Esc, a youth-focused subsidiary which operated between 2003 and 2007 in cooperation with radio station Eco 99FM , Sawa, a lower-cost flanker brand targeting the Arab-Israeli sector,[10] and k-mobile, which operated between 2017 and 2019. All the flanker brands were closed and merged into the main Pelephone brand by 2022 as the result of Pelephone's new CEO Ilan Siegel's decision to focus on 5G expansion.[11]
Hii mobile
On April 11, 2016, Pelephone launched a new mobile brand "Hii-Mobile", in cooperation with Hunnam (owned by Yaakov Kedmi). This brand appeals particularly to young people, soldiers and students with attractive offers and packages for this target audience.[12]
Pmobile
Pelephone and the Bug Multisystem retail chain launched the cellphone brand "Pmobile" in May 2016. The brand offers Pelephone network services at prices significantly lower than normal.[13]
Criticism
Involvement in Israeli settlements
On 12 February 2020, the United Nations published a database of companies doing business related in the West Bank, including East Jerusalem, as well as in the occupied Golan Heights.[14] Pelephone was listed on the database on account of its activities in Israeli settlements in these occupied territories,[15] which are considered illegal under international law.[16]
See also
References
- ^ "Israel's communications market regulations are excessive - Bezeq official". 5 December 2022.
- ^ Bezeq Investor Relations Data (English)
- ^ "מירס - הישורת האחרונה?". TheCom. 2009-10-22. Archived from the original on 2012-02-27. Retrieved 2020-03-07.
- ^ We were (almost) there first
- ^ "Investor Relations | Bezeq Group".
- ^ Archived at Ghostarchive and the Wayback Machine: פרסומת ישנה של פלאפון. YouTube.
- ^ http://www.calcalist.co.il/local/articles/0,7340,L-3590485,00.html (in Hebrew)
- ^ TeleGeography. "Pelephone to shutter CDMA network by 30 July 2017". telegeography.com. Retrieved 2017-10-16.
- ^ Phone, Internet and TV
- ^ https://www.mako.co.il/nexter-consumerism/communication/Article-d8ac47650f3b451006.htm
- ^ https://www.globes.co.il/news/article.aspx?did=1001424862
- ^ Hii mobile website
- ^ "באג במחיר: 29 שקל לסלולר ללא הגבלה בפלאפון". 15 May 2016.
- ^ "Database of all business enterprises involved in certain activities relating to Israeli settlements in East Jerusalem and the West Bank (A/HRC/43/71)". UN OCHA. 12 Feb 2020. Retrieved 2021-09-12.
- ^ "UN rights office issues report on business activities related to settlements in the Occupied Palestinian Territory". Office of the United Nations High Commissioner for Human Rights. 12 February 2020. Retrieved 5 July 2021.
- ^ "S/RES/2334(2016)". United Nations Security Council. 23 December 2016. Retrieved 5 July 2021.