File:P90X system.jpg P90X Materials | |
Inventor | Tony Horton |
---|---|
Inception | 2003 |
Current supplier | Beachbody |
P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[1]
The program was launched in 2005; it was heavily marketed through infomercials and was endorsed by Sheryl Crow, Michelle Obama, and Paul Ryan.[2] The Creative Director Ned FarrFarr used a documentary approach when filming the infomercials, using raw home footage supplied by P90X graduates. "P90X: The Proof" infomercial won a Telly award in 2009[3] and "P90X: The Answer" infomercial won a Moxie award in 2010.[4]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Tony_Horton_and_fans.jpg/110px-Tony_Horton_and_fans.jpg)
In 2010, P90X sales dropped off dramatically,[5] however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.[5]
In 2011, the sequel to P90X was released, P90X2 and in 2013, P90X3 was released.[6]
![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/04/P90xgym.jpg/220px-P90xgym.jpg)
References
- ^ "What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape". NY Daily News. 2012-08-15. Retrieved 2014-08-15.
- ^ Townsend, Matt (September 7, 2012). "Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program". Chicago Tribune.
- ^ "The 35th Annual TELLY Awards | Winners". Tellyawards.com. Retrieved 2014-08-15.
- ^ "ERA Announces 2010 ERA Moxie Awards Winners | Electronic Retailing Association". Retailing.org. 2010-09-23. Retrieved 2014-08-15.
- ^ a b Esmé E. Deprez (2010-11-18). "Beachbody: Thinking Beyond the Infomercial". Bloomberg. Retrieved 2014-08-15.
- ^ "P90X3 - The Complete Review: Part 1 of 3". Dysfunctionalparrot.com. Retrieved 2014-08-15.