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'''P90X''', or Power 90 Extreme, is a commercial home exercise regimen created by [[Tony Horton (personal trainer)|Tony Horton]] |
'''P90X''', or Power 90 Extreme, is a commercial home exercise regimen created by [[Tony Horton (personal trainer)|Tony Horton]] in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses [[cross-training]] and [[Sports periodization|periodization]], combined with a nutrition and dietary supplement plan.<ref>{{cite web|url=http://www.nydailynews.com/life-style/health/p90x-workout-rep-paul-ryan-credits-tony-horton-fitness-routine-keeping-shape-article-1.1136743 |title=What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape |publisher=NY Daily News |date=2012-08-15 |accessdate=2014-08-15}}</ref> |
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⚫ | The program was launched in 2005; it was heavily marketed through [[infomercials]] and was endorsed by [[Sheryl Crow]], [[Michelle Obama]], and [[Paul Ryan]].<ref>{{cite news|last1=Townsend|first1=Matt|title=Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program|work=Chicago Tribune|date=September 7, 2012}}</ref> The Creative Director Ned FarrFarr used a [[documentary]] approach when filming the infomercials, using raw home footage supplied by P90X graduates. "P90X: The Proof" infomercial won a Telly award in 2009<ref>{{cite web|url=http://www.tellyawards.com/winners/list/?l=All&pageNum_winners=15&totalRows_winners=6396&event=10&category |title=The 35th Annual TELLY Awards | Winners |publisher=Tellyawards.com |date= |accessdate=2014-08-15}}</ref> and "P90X: The Answer" infomercial won a Moxie award in 2010.<ref>{{cite web|url=http://www.retailing.org/blog/era-announces-2010-era-moxie-awards-winners |title=ERA Announces 2010 ERA Moxie Awards Winners | Electronic Retailing Association |publisher=Retailing.org |date=2010-09-23 |accessdate=2014-08-15}}</ref> |
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== History == |
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[[File:Tony Horton and fans.jpg|thumb|upright=0.5|Tony Horton]] |
[[File:Tony Horton and fans.jpg|thumb|upright=0.5|Tony Horton]] |
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The system was developed by [[Tony Horton (personal trainer)|Tony Horton]], [[Beachbody]] CEO Carl Daikeler, Beachbody Fitness Advisor Steve Edwards, nutritionist Carrie Wyatt, Creative Director Ned Farr, and workout video director Mason Bendewald. |
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⚫ | In 2010, P90X sales dropped off dramatically,<ref name="bloomberg.com">{{cite web|author=Esmé E. Deprez |url=https://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |title=Beachbody: Thinking Beyond the Infomercial |publisher=Bloomberg |date=2010-11-18 |accessdate=2014-08-15}}</ref> however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.<ref name="bloomberg.com"/> |
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In 2002, Daikeler requested that Horton create a fitness program for people who were already physically fit. Daikeler then hired Ned Farr to document the process of developing the new program. Horton consulted various fitness experts and experimented with several disciplines to help develop the workout program. |
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The program was promoted as using "Muscle Confusion" to emphasize the effectiveness of the workouts, using three phases that had different orders of workouts, so the body wouldn't get used to the workouts. The program also had three different schedules: Lean, for people looking to lose weight and fat; Classic, for people wanting to get both muscle mass and physical endurance; and Doubles, which was the Classic schedule with an extra cardio workout each day, for athletes to get in shape before a sports season begins. |
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⚫ | In 2010, P90X sales dropped off dramatically,<ref name="bloomberg.com">{{cite web|author=Esmé E. Deprez |url=https://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |title=Beachbody: Thinking Beyond the Infomercial |publisher=Bloomberg |date=2010-11-18 |accessdate=2014-08-15}}</ref> however, it still represented half of Beachbody’s $430 million revenue in 2010 and |
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In 2011, the sequel to P90X was released, P90X2. Also a 90-day workout regimen, P90X2 focuses on an applied sports science called Muscle Integration.<ref name="beachbody.com">{{cite web|url=http://www.beachbody.com/product/fitness_programs/p90x2-workout-the-next-p90x.do |title=P90X2 Extreme Workout Program – P90X2: A New Level! – |publisher=Beachbody.com |date= |accessdate=2014-08-15}}</ref> Instead of working one muscle group at a time, P90X2 uses resistance on unstable platforms to engage more muscles with each movement.<ref name="beachbody.com"/> |
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In January 2015, P90X announced it will partner with EB Sport Group and enter the traditional retail marketplace. Together, Beachbody, LLC and EB Sport Group plan to launch a full range of P90X branded products.<ref>Nicole Leinbach-Reyhle, Forbes. “[https://www.forbes.com/sites/nicoleleinbachreyhle/2015/01/28/beachbody-llc-of-p90x-fame-enters-traditional-retail-marketplace/ Beachbody, LLC of P90X Fame Enters Traditional Retail Marketplace].” January 28, 2015. February 3, 2015.</ref> |
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== Program overview == |
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[[Image:p90xgym.jpg|thumb|right|Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair]] |
[[Image:p90xgym.jpg|thumb|right|Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair]] |
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P90X is a 90-day program with exercises six days per week. It combines a variety of exercise techniques, including strength training, cardio, yoga, plyometrics, and stretching.<ref>{{cite web|author= Kat Carney CNN Headline News |url=http://edition.cnn.com/2004/HEALTH/04/30/plyometrics/index.html |title=CNN.com - Get the jump on fitness - Apr 30, 2004 |publisher=Edition.cnn.com |date=2004-04-30 |accessdate=2014-08-15}}</ref> The program consists of a fitness test, nutrition guide, fitness plan, calendar, and series of DVDs demonstrating a variety of techniques. The video demonstrates moves at lower and higher levels of intensity.<ref>Farr, Ned (Infomercial Director); Horton, Tony (Instructor) (2003). ''P90X Extreme Home Fitness Workout Series'' (DVD (×12)). USA: Product Partners, LLC.</ref><ref>http://www.beachbody.com/text/products/programs/p90x/p90xFitTest.pdf</ref> |
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Standard home gym equipment recommended for use with P90X: yoga blocks, yoga mat, dumbbells, resistance bands, pull-up/chin-up bar, push-up handles, heart rate monitor, and body fat tester. A chair, plastic plate, and wall are also things that can be used. |
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The nutrition plan is composed of three phases. The first 30 days emphasize higher [[protein]] and lower [[carbohydrates]]. The second phase increases the percentages of carbohydrates. The third phase further increases the carbohydrates. |
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A single case of [[rhabdomyolysis]] has been documented in a person who has trained with P90X<ref>http://www.journalmc.org/index.php/JMC/article/view/875/469</ref>. |
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==References== |
==References== |
Revision as of 04:23, 23 October 2017
File:P90X system.jpg | |
Inventor | Tony Horton |
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Inception | 2003 |
Current supplier | Beachbody |
P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[1]
The program was launched in 2005; it was heavily marketed through infomercials and was endorsed by Sheryl Crow, Michelle Obama, and Paul Ryan.[2] The Creative Director Ned FarrFarr used a documentary approach when filming the infomercials, using raw home footage supplied by P90X graduates. "P90X: The Proof" infomercial won a Telly award in 2009[3] and "P90X: The Answer" infomercial won a Moxie award in 2010.[4]
In 2010, P90X sales dropped off dramatically,[5] however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.[5]
In 2011, the sequel to P90X was released, P90X2 and in 2013, P90X3 was released.[6]
References
- ^ "What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape". NY Daily News. 2012-08-15. Retrieved 2014-08-15.
- ^ Townsend, Matt (September 7, 2012). "Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program". Chicago Tribune.
- ^ "The 35th Annual TELLY Awards | Winners". Tellyawards.com. Retrieved 2014-08-15.
- ^ "ERA Announces 2010 ERA Moxie Awards Winners | Electronic Retailing Association". Retailing.org. 2010-09-23. Retrieved 2014-08-15.
- ^ a b Esmé E. Deprez (2010-11-18). "Beachbody: Thinking Beyond the Infomercial". Bloomberg. Retrieved 2014-08-15.
- ^ "P90X3 - The Complete Review: Part 1 of 3". Dysfunctionalparrot.com. Retrieved 2014-08-15.