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#REDIRECT [[The Beachbody Company#P90X]] |
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{{Infobox product |
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| title = P90X |
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| image =[[Image:P90X system.jpg|200px]] |
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| caption = P90X Materials |
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| inventor = [[Tony Horton (personal trainer)|Tony Horton]] |
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| launch year = 2003 |
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| company = |
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| available = |
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| current supplier = [[Beachbody]] |
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| last production = |
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| notes = |
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}} |
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{{R from merge}} |
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'''P90X''', or Power 90 Extreme, is a commercial home exercise regimen created by [[Tony Horton (personal trainer)|Tony Horton]] in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses [[cross-training]] and [[Sports periodization|periodization]], combined with a nutrition and dietary supplement plan.<ref>{{cite web|url=http://www.nydailynews.com/life-style/health/p90x-workout-rep-paul-ryan-credits-tony-horton-fitness-routine-keeping-shape-article-1.1136743 |title=What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape |publisher=NY Daily News |date=2012-08-15 |accessdate=2014-08-15}}</ref> |
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{{R to section}} |
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The program was launched in 2005; it was heavily marketed through [[infomercials]] and was endorsed by [[Sheryl Crow]], [[Michelle Obama]], and [[Paul Ryan]].<ref>{{cite news|last1=Townsend|first1=Matt|title=Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program|work=Chicago Tribune|date=September 7, 2012}}</ref> The Creative Director Ned FarrFarr used a [[documentary]] approach when filming the infomercials, using raw home footage supplied by P90X graduates. |
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[[File:Tony Horton and fans.jpg|thumb|upright=0.5|Tony Horton]] |
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In 2010, P90X sales dropped off dramatically,<ref name="bloomberg.com">{{cite web|author=Esmé E. Deprez |url=https://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |title=Beachbody: Thinking Beyond the Infomercial |publisher=Bloomberg |date=2010-11-18 |accessdate=2014-08-15}}</ref> however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.<ref name="bloomberg.com"/> |
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[[Image:p90xgym.jpg|thumb|right|Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair]] |
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==References== |
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{{Reflist|30em}} |
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{{DEFAULTSORT:P90x}} |
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[[Category:Exercise organizations]] |
[[Category:Exercise organizations]] |
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[[Category:Exercise-related trademarks]] |
[[Category:Exercise-related trademarks]] |
Latest revision as of 14:13, 7 February 2021
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