Noddle
Noddle is a free credit report service, offered by Callcredit. It launched in June 2011 and invited 10,000 people to trial the service before it's national launch in the fall.
Noddle says that Britons spend over £22 million a year on 'free' trials that are difficult to opt out of, so they're offering the new service for free and for life. Noddle partnered with the price comparison website BeatThatQuote and HD Decisions to promote credit cards and loans that users are likely to qualify for, saving them the embarrasement of being declined but with no obligation to take up the offers.[1]
Noddle also has a "vouchers and offers" section on the website which users can tailor to their interests.
Tom Ilube, Managing Director at Callcredit Check, says: ""A credit report is your financial passport."