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The company is said to have started "with a fistful of dirt". Haas, an avid outdoorsman from early in life, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. After being constantly turned down, Crystal Springs Print Works in Georgia decided to listen to him. However, they had a 10,000 yard fabric minimum, while Haas only had enough money for 800 yards. The company made an exception for Haas, and the first pattern was printed.<ref>Imes, Birney. "Toxey Haas' Great Outdoors". Catfish Alley. Spring 2012: 62–67. Print.</ref> |
The company is said to have started "with a fistful of dirt". Haas, an avid outdoorsman from early in life, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. After being constantly turned down, Crystal Springs Print Works in Georgia decided to listen to him. However, they had a 10,000 yard fabric minimum, while Haas only had enough money for 800 yards. The company made an exception for Haas, and the first pattern was printed.<ref>Imes, Birney. "Toxey Haas' Great Outdoors". Catfish Alley. Spring 2012: 62–67. Print.</ref> |
||
In 1986, Toxey Haas established Haas Outdoors, Inc. |
In 1986, Toxey Haas established Haas Outdoors, Inc. Bill Sugg joined Haas as the company's first true employee. Together they began marketing the product and hired Bob Dixon, Ronnie “Cuz” Strickland, Carsie Young, and Cindy Cliett. |
||
Mossy Oak added its second pattern, Green Leaf, in 1987, followed by Treestand, Full Foliage, and Fall Foliage in the coming years. Mossy Oak now had an array of patterns to market to hunters in several seasons and environments.<ref>http://www.mossyoak.com/content/PastAndPresent.aspx</ref> |
|||
===Advances=== |
|||
====Shadows==== |
|||
In 1995, Mossy Oak introduced a new technology in pattern development. Adding shadows to increase the depth of the camouflage, Mossy Oak produced its breakthrough pattern Break-Up. Break-Up became a best-seller and sent the company to the top of the outdoor world. Continuing with the shadow effect, Mossy Oak produced Shadow Grass, Shadow Branch, Shadow Leaf, and Forest Floor over the next five years. |
|||
====Continued advances==== |
|||
As digital imagery and printing technology increased, Mossy Oak's patterns became more realistic. Using these techniques Mossy Oak introduced a new version of their most popular pattern calling it New Break-Up. Over the next decade, Mossy Oak continued to improve their techniques and introduce new patterns. After New Shadow Grass, Obsession, the newest spring pattern, was released. In 2005 came the company's first Western big game pattern with Brush. Brush became popular with hunters in Western terrain who previously had trouble finding a specific pattern to disguise them. Mossy Oak continued its pursuit-specific patterns with Duck Blind in 2007 and a newer version of Treestand in 2008. |
|||
Mossy Oak released Break-Up Infinity in 2010. Used mainly for deer hunting, this pattern achieved more depth, detail, and definition than any pattern before it. |
|||
Mossy Oak's newest pattern, is Shadow Grass Blades. This pattern is an updated and advanced version of the duck hunting staple Shadow Grass. Blades focuses on the confused state of grass in the natural waterfowl. Blades is expected to hit stores in Fall 2013.<ref>http://www.mossyoak.com/our-obsession/blogs/press-releases/2013/01/19/introducing-the-latest-pattern-from-mossy-oak---shadow-grass-blades-</ref> |
|||
===Apparel acquisition=== |
|||
In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the [[Russell Corporation|Russell Brands]] for an undisclosed amount. This became known as the Mossy Oak Apparel Company.<ref>http://www.referenceforbusiness.com/history2/48/Russell-Corporation.html</ref> |
In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the [[Russell Corporation|Russell Brands]] for an undisclosed amount. This became known as the Mossy Oak Apparel Company.<ref>http://www.referenceforbusiness.com/history2/48/Russell-Corporation.html</ref> |
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==Enterprises== |
|||
==Mossy Oak Properties== |
|||
The popularity of Mossy Oak has allowed Haas Outdoors to expand the business into other facets of the outdoor world. This outdoor empire varies from video productions to real estate. |
|||
Toxey Haas and Chris Hawley cofounded Mossy Oak's real estate company Mossy Oak Properties in 1999. Hawley, who lives in [[Livingston, Alabama]], serves as the company's CEO and President. Initially, in Mississippi and Alabama, Mossy Oak Properties currently has 95 offices and over 650 agents in 26 states and continues to add new states every year.<ref>TERESA SALIZZONI. [http://www.logandaily.com/business/mossy-oak-in-rockbridge-named-top-office-in-growing-network/article_952c4904-9ff0-59c2-9f6b-c0c232ebcdf1.html "Mossy Oak in Rockbridge named "top office" in growing network"], ''[http://www.logandaily.com Logan Daily]'', July 15, 2014.</ref> |
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===Mossy Oak Productions=== |
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Mossy Oak Productions produces and manages several television shows that air on the [[Outdoor Channel]] and the [[Pursuit Channel]]. Ronnie “Cuz” Strickland is the Director for the productions department and is a key reason that Mossy Oak has been a pioneer in the outdoor television industry.<ref>http://basecamp.mossyoak.com/partnerprograms.aspx</ref> |
|||
===Mossy Oak Properties=== |
|||
Toxey Haas and his longtime friend Chris Hawley cofounded Mossy Oak's real estate company Mossy Oak Properties in 1999. Hawley, who lives in [[Livingston, Alabama]], serves as the company's CEO and President. Initially, in Mississippi and Alabama, Mossy Oak Properties currently has 95 offices and over 650 agents in 26 states and continues to add new states every year.<ref>TERESA SALIZZONI. [http://www.logandaily.com/business/mossy-oak-in-rockbridge-named-top-office-in-growing-network/article_952c4904-9ff0-59c2-9f6b-c0c232ebcdf1.html "Mossy Oak in Rockbridge named "top office" in growing network"], ''[http://www.logandaily.com Logan Daily]'', July 15, 2014.</ref> |
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===BioLogic=== |
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Haas, along with [[wildlife biologist]] Dr. Grant Woods, cofounded BioLogic in 1999. Dr. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.<ref>http://www.plantbiologic.com/t-howitstarted.aspx</ref> |
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===Nativ Nurseries=== |
|||
Founded in 2007, Mossy Oak Nativ Nurseries is headquartered in West Point and grows and sells trees for landowners.<ref>http://www.nativnurseries.com/t-aboutus.aspx</ref> |
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===GameKeepers=== |
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Established in 2011, the Mossy Oak GameKeepers offer a membership club, a quarterly magazine, and a television show dedicated to outdoor stewardship. |
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=== Mossy Oak Golf Club === |
=== Mossy Oak Golf Club === |
||
Opening in September 2016, [[Mossy Oak Golf Club]] is a collaboration between golf architect Gil Hanse, Mossy Oak, and the [[George W. Bryan|George Bryan]] family, founders of [[Old Waverly Golf Club]]. Mossy Oak will be known as Nature's Golf, "a mindful approach to course development that leaves a gentle footprint on the local habitat while delivering a world-class golf experience". |
Opening in September 2016, [[Mossy Oak Golf Club]] is a collaboration between golf architect Gil Hanse, Mossy Oak, and the [[George W. Bryan|George Bryan]] family, founders of [[Old Waverly Golf Club]]. Mossy Oak will be known as Nature's Golf, "a mindful approach to course development that leaves a gentle footprint on the local habitat while delivering a world-class golf experience". |
||
== |
===MOOSE Media=== |
||
MOOSE (Mossy Oak Outdoor Sports and Entertainment) joins outdoor television production to viewing audiences through the [[Pursuit Channel]].<ref>http://www.moosemedia.com/about/</ref> |
|||
Haas, along with [[wildlife biologist]] Dr. Grant Woods, cofounded BioLogic in 1999. Dr. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.<ref>http://www.plantbiologic.com/t-howitstarted.aspx</ref> |
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==Pro staff == |
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Source:<ref>http://www.mossyoak.com/content/articlezonegrid.aspx?z=4&mouid=0</ref> |
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===Athletes=== |
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{{div col||25em}} |
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* [[Jon Lester]], MLB starting pitcher, [[Oakland Athletics]] |
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* [[Trent Cole]], [[NFL]] defensive lineman, [[Philadelphia Eagles]] |
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* [[Brandon Moss]], MLB outfielder, [[Cleveland Indians]] |
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* [[Cliff Lee]], MLB starting pitcher, [[Philadelphia Phillies]] |
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* [[Roy Oswalt]], [[MLB]] starting pitcher, [[Texas Rangers (baseball)|Texas Rangers]] |
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* [[Brad Davis (soccer)|Brad Davis]], [[United States men's national soccer team|US National Team]] and MLS left winger, [[Houston Dynamo]] |
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* [[Brent Metcalf]], United States wrestler |
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* [[Reed Hansen]], seven-time World Champion Wakeskater |
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* [[Sharrif Floyd]], NFL defensive lineman, [[Minnesota Vikings]] |
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* [[Jeff Janis]], NFL wide receiver, [[Green Bay Packers]] |
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* [[David Buchanan (baseball)|David Buchanan]], MLB starting pitcher, [[Philadelphia Phillies]] |
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* [[Todd Lodwick]], six-time US Winter Olympian |
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* [[Kevin Kolb]], NFL quarterback, [[Buffalo Bills]] |
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* [[John Phillips (American football)]], NFL Tight End, [[San Diego Chargers]] |
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* [[Sean Considine]], retired NFL safety, [[Baltimore Ravens]] |
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* [[Tim Sylvia]], former [[Mixed martial arts|MMA]] world champion |
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* [[Bubby Brister]], retired NFL Qquarterback |
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* [[Trey Teague]], retired NFL center |
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* [[Rick White (baseball)|Rick White]], retired MLB relief pitcher |
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* [[Jeff Lageman]], retired NFL defensive end |
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* [[Ryan Klesko]], retired MLB first baseman |
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* [[Robb Nelson]], retired NFL defensive lineman |
|||
{{div col end}} |
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===Musicians=== |
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* [[Gary LeVox]], lead singer of [[Rascal Flatts]] |
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* [[Craig Morgan]], Country music singer |
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* [[Tyler Farr]], Country music singer |
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* [[Neil Thrasher]], Country music songwriter |
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* [[Tracy Byrd]], Country music singer |
|||
* [[Ted Nugent]], Musician and Outdoorsman |
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* [[Josh Thompson (singer)|Josh Thompson]], Country music singer |
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* [[Kristen Kelly]], Country music singer |
|||
===Outdoorsmen=== |
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* Hank Parker |
|||
* Brian Beauchamp |
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== Camouflage patterns == |
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Source:<ref>http://www.mossyoak.com/content/PastAndPresent.aspx</ref> |
|||
{{div col||15em}} |
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* Bottomland (1986) |
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* Greenleaf (1987) |
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* Treestand (1989) |
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* Full Foliage (1990) |
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* Fall Foliage (1993) |
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* Break-Up (1995) |
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* Shadow Grass (1995) |
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* Shadow Branch (1997) |
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* Shadow Leaf (1997) |
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* Forest Floor (2000) |
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* New Break-Up (2002) |
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* New Shadow Grass (2003) |
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* Obsession (2004) |
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* Brush (2005) |
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* Duck Blind (2007) |
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* Treestand (2008) |
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* Break-Up Infinity (2010) |
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* Shadow Grass Blades (2013) |
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* Break-Up Country (2015) |
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* Mountain Country (2016) |
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* Obsession (NWTF) (2017) |
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{{div col end}} |
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==Key employees== |
|||
* [[Toxey Haas]], Founder, [[Chief Executive Officer]] |
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* Bill Sugg, President and [[Chief Financial Officer]] |
|||
* Ronnie "Cuz" Strickland, Senior Vice President of Media |
|||
* Ben Maki, Senior VP, [[Chief Marketing Officer]] |
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* Asif Sakhawat, Senior VP, [[Chief Operating Officer]] |
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* Chris Paradise, Senior VP, Chief Sales Officer |
|||
* Larry Moore, Director of Research and Development |
|||
* Chris Hawley, CEO and President, Mossy Oak Properties |
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* Lannie Wallace, Executive VP, Mossy Oak Properties |
|||
* Bobby Cole, President, BioLogic |
|||
==Awards and recognition== |
==Awards and recognition== |
||
* Official camouflage of [[Ducks Unlimited]]<ref>http://www.mossyoak.com/our-obsession/blogs/press-releases/2015/12/01/mossy-oak-brand-camo-latest-ducks-unlimited-corporate-sponsor</ref> |
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* Official camouflage of the [[National Wild Turkey Federation]]<ref>https://www.nwtf.org/about/state-news/mossy-oak-official-camo-of-nwtf</ref> |
* Official camouflage of the [[National Wild Turkey Federation]]<ref>https://www.nwtf.org/about/state-news/mossy-oak-official-camo-of-nwtf</ref> |
||
* SHOT Business Company/Organization of the Year (2011)<ref>http://professionaloutdoormedia.org/node/5400</ref> |
* SHOT Business Company/Organization of the Year (2011)<ref>http://professionaloutdoormedia.org/node/5400</ref> |
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Line 39: | Line 151: | ||
{{reflist}} |
{{reflist}} |
||
==External links== |
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* {{official website|http://www.oldwaverly.com/}} |
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{{Authority control}} |
{{Authority control}} |
Revision as of 21:16, 14 June 2018
File:Mossy Oak Logo.jpg | |
Company type | Private |
---|---|
Industry | Retail |
Founded | 1986 |
Founder | Toxey Haas |
Headquarters | West Point, MS, United States |
Key people | Toxey Haas (CEO) Bill Sugg (President and CFO) |
Parent | Haas Outdoors |
Website | mossyoak.com |
Mossy Oak is a West Point, Mississippi–based branded camouflage and outdoor lifestyle company founded by Toxey Haas in 1986. Mossy Oak is owned and operated by its parent company Haas Outdoors, Inc.
History
Early years
The company is said to have started "with a fistful of dirt". Haas, an avid outdoorsman from early in life, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. After being constantly turned down, Crystal Springs Print Works in Georgia decided to listen to him. However, they had a 10,000 yard fabric minimum, while Haas only had enough money for 800 yards. The company made an exception for Haas, and the first pattern was printed.[1]
In 1986, Toxey Haas established Haas Outdoors, Inc. Bill Sugg joined Haas as the company's first true employee. Together they began marketing the product and hired Bob Dixon, Ronnie “Cuz” Strickland, Carsie Young, and Cindy Cliett.
Mossy Oak added its second pattern, Green Leaf, in 1987, followed by Treestand, Full Foliage, and Fall Foliage in the coming years. Mossy Oak now had an array of patterns to market to hunters in several seasons and environments.[2]
Advances
Shadows
In 1995, Mossy Oak introduced a new technology in pattern development. Adding shadows to increase the depth of the camouflage, Mossy Oak produced its breakthrough pattern Break-Up. Break-Up became a best-seller and sent the company to the top of the outdoor world. Continuing with the shadow effect, Mossy Oak produced Shadow Grass, Shadow Branch, Shadow Leaf, and Forest Floor over the next five years.
Continued advances
As digital imagery and printing technology increased, Mossy Oak's patterns became more realistic. Using these techniques Mossy Oak introduced a new version of their most popular pattern calling it New Break-Up. Over the next decade, Mossy Oak continued to improve their techniques and introduce new patterns. After New Shadow Grass, Obsession, the newest spring pattern, was released. In 2005 came the company's first Western big game pattern with Brush. Brush became popular with hunters in Western terrain who previously had trouble finding a specific pattern to disguise them. Mossy Oak continued its pursuit-specific patterns with Duck Blind in 2007 and a newer version of Treestand in 2008.
Mossy Oak released Break-Up Infinity in 2010. Used mainly for deer hunting, this pattern achieved more depth, detail, and definition than any pattern before it.
Mossy Oak's newest pattern, is Shadow Grass Blades. This pattern is an updated and advanced version of the duck hunting staple Shadow Grass. Blades focuses on the confused state of grass in the natural waterfowl. Blades is expected to hit stores in Fall 2013.[3]
Apparel acquisition
In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the Russell Brands for an undisclosed amount. This became known as the Mossy Oak Apparel Company.[4]
Enterprises
The popularity of Mossy Oak has allowed Haas Outdoors to expand the business into other facets of the outdoor world. This outdoor empire varies from video productions to real estate.
Mossy Oak Productions
Mossy Oak Productions produces and manages several television shows that air on the Outdoor Channel and the Pursuit Channel. Ronnie “Cuz” Strickland is the Director for the productions department and is a key reason that Mossy Oak has been a pioneer in the outdoor television industry.[5]
Mossy Oak Properties
Toxey Haas and his longtime friend Chris Hawley cofounded Mossy Oak's real estate company Mossy Oak Properties in 1999. Hawley, who lives in Livingston, Alabama, serves as the company's CEO and President. Initially, in Mississippi and Alabama, Mossy Oak Properties currently has 95 offices and over 650 agents in 26 states and continues to add new states every year.[6]
BioLogic
Haas, along with wildlife biologist Dr. Grant Woods, cofounded BioLogic in 1999. Dr. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.[7]
Nativ Nurseries
Founded in 2007, Mossy Oak Nativ Nurseries is headquartered in West Point and grows and sells trees for landowners.[8]
GameKeepers
Established in 2011, the Mossy Oak GameKeepers offer a membership club, a quarterly magazine, and a television show dedicated to outdoor stewardship.
Mossy Oak Golf Club
Opening in September 2016, Mossy Oak Golf Club is a collaboration between golf architect Gil Hanse, Mossy Oak, and the George Bryan family, founders of Old Waverly Golf Club. Mossy Oak will be known as Nature's Golf, "a mindful approach to course development that leaves a gentle footprint on the local habitat while delivering a world-class golf experience".
MOOSE Media
MOOSE (Mossy Oak Outdoor Sports and Entertainment) joins outdoor television production to viewing audiences through the Pursuit Channel.[9]
Pro staff
Source:[10]
Athletes
- Jon Lester, MLB starting pitcher, Oakland Athletics
- Trent Cole, NFL defensive lineman, Philadelphia Eagles
- Brandon Moss, MLB outfielder, Cleveland Indians
- Cliff Lee, MLB starting pitcher, Philadelphia Phillies
- Roy Oswalt, MLB starting pitcher, Texas Rangers
- Brad Davis, US National Team and MLS left winger, Houston Dynamo
- Brent Metcalf, United States wrestler
- Reed Hansen, seven-time World Champion Wakeskater
- Sharrif Floyd, NFL defensive lineman, Minnesota Vikings
- Jeff Janis, NFL wide receiver, Green Bay Packers
- David Buchanan, MLB starting pitcher, Philadelphia Phillies
- Todd Lodwick, six-time US Winter Olympian
- Kevin Kolb, NFL quarterback, Buffalo Bills
- John Phillips (American football), NFL Tight End, San Diego Chargers
- Sean Considine, retired NFL safety, Baltimore Ravens
- Tim Sylvia, former MMA world champion
- Bubby Brister, retired NFL Qquarterback
- Trey Teague, retired NFL center
- Rick White, retired MLB relief pitcher
- Jeff Lageman, retired NFL defensive end
- Ryan Klesko, retired MLB first baseman
- Robb Nelson, retired NFL defensive lineman
Musicians
- Gary LeVox, lead singer of Rascal Flatts
- Craig Morgan, Country music singer
- Tyler Farr, Country music singer
- Neil Thrasher, Country music songwriter
- Tracy Byrd, Country music singer
- Ted Nugent, Musician and Outdoorsman
- Josh Thompson, Country music singer
- Kristen Kelly, Country music singer
Outdoorsmen
- Hank Parker
- Brian Beauchamp
Camouflage patterns
Source:[11]
- Bottomland (1986)
- Greenleaf (1987)
- Treestand (1989)
- Full Foliage (1990)
- Fall Foliage (1993)
- Break-Up (1995)
- Shadow Grass (1995)
- Shadow Branch (1997)
- Shadow Leaf (1997)
- Forest Floor (2000)
- New Break-Up (2002)
- New Shadow Grass (2003)
- Obsession (2004)
- Brush (2005)
- Duck Blind (2007)
- Treestand (2008)
- Break-Up Infinity (2010)
- Shadow Grass Blades (2013)
- Break-Up Country (2015)
- Mountain Country (2016)
- Obsession (NWTF) (2017)
Key employees
- Toxey Haas, Founder, Chief Executive Officer
- Bill Sugg, President and Chief Financial Officer
- Ronnie "Cuz" Strickland, Senior Vice President of Media
- Ben Maki, Senior VP, Chief Marketing Officer
- Asif Sakhawat, Senior VP, Chief Operating Officer
- Chris Paradise, Senior VP, Chief Sales Officer
- Larry Moore, Director of Research and Development
- Chris Hawley, CEO and President, Mossy Oak Properties
- Lannie Wallace, Executive VP, Mossy Oak Properties
- Bobby Cole, President, BioLogic
Awards and recognition
- Official camouflage of Ducks Unlimited[12]
- Official camouflage of the National Wild Turkey Federation[13]
- SHOT Business Company/Organization of the Year (2011)[14]
- Mississippi Small Business of the Year (1989)
References
- ^ Imes, Birney. "Toxey Haas' Great Outdoors". Catfish Alley. Spring 2012: 62–67. Print.
- ^ http://www.mossyoak.com/content/PastAndPresent.aspx
- ^ http://www.mossyoak.com/our-obsession/blogs/press-releases/2013/01/19/introducing-the-latest-pattern-from-mossy-oak---shadow-grass-blades-
- ^ http://www.referenceforbusiness.com/history2/48/Russell-Corporation.html
- ^ http://basecamp.mossyoak.com/partnerprograms.aspx
- ^ TERESA SALIZZONI. "Mossy Oak in Rockbridge named "top office" in growing network", Logan Daily, July 15, 2014.
- ^ http://www.plantbiologic.com/t-howitstarted.aspx
- ^ http://www.nativnurseries.com/t-aboutus.aspx
- ^ http://www.moosemedia.com/about/
- ^ http://www.mossyoak.com/content/articlezonegrid.aspx?z=4&mouid=0
- ^ http://www.mossyoak.com/content/PastAndPresent.aspx
- ^ http://www.mossyoak.com/our-obsession/blogs/press-releases/2015/12/01/mossy-oak-brand-camo-latest-ducks-unlimited-corporate-sponsor
- ^ https://www.nwtf.org/about/state-news/mossy-oak-official-camo-of-nwtf
- ^ http://professionaloutdoormedia.org/node/5400