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==Description== |
==Description== |
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The usage of "moneybomb" to describe a coordinated mass donation drive for a political candidate came to |
The usage of "moneybomb" or "money bomb" to describe a coordinated mass donation drive for a political candidate first came to common parlence with usage by the news media, such as CNN, began widely reporting the term "money bomb" to refer to the event.<ref>{{cite news|author=[[Wolf Blitzer]], [[Carol Costello]]|url=http://www.youtube.com/watch?v=cVZSuzk5Tv0|publisher=[[CNN]]|date=2007-11-06|title=Money Bomb|accessdate=2007-12-06|format=YouTube video archive}}</ref><br> |
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The "Ron Paul Money Bomb" described a grassroots fundraising drive which took place on specific dates, one being on [[November 5]] [[2007]], [[Guy Fawkes Night|Guy Fawkes Day]]. Fawkes is a revolutionary from British history, famous for trying to blow up the [[Parliament of the United Kingdom|parliament]] in 1605. His history was also reflected in a 2006 film, ''[[V for Vendetta (film)|V for Vendetta]]'', based on a graphic novel. Imagery in the Ron Paul fundraiser drew on the Fawkes history and that of the film, as well as a [[Guy Fawkes Day#Traditional rhymes|traditional rhyme]] celebrating Fawkes's plot being foiled.<ref name=Post>{{cite news|url=http://www.washingtonpost.com/wp-dyn/content/article/2007/11/05/AR2007110501643.html|title=Paul Raises More Than $3.5M in One Day|publisher=The Washington Post|date=[[2007-11-05]]|accessdate=2007-12-06}}</ref> The fundraising drive raised over $4.2 million in one day, making it the largest one-day fundraiser that had taken place on the Internet,<ref name=nyt>{{cite news|url=http://www.nytimes.com/2007/11/06/us/politics/06paul.html?_r=2&oref=slogin&oref=slogin|title=Candidate’s Pleased to Remember This Fifth of November|author=Kirkpatrick, David D|publisher=The New York Times|date=[[2007-11-06]]|accessdate=2007-12-02}}</ref><ref>{{cite news|url=http://www.washingtontimes.com/article/20071106/NATION/111060023/1002|title=Paul breaks single-day online fundraising record|author=Dinan, Stephen|date=[[2007-11-06]]|accessdate=2007-11-12|work=Washington Times}}</ref> |
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until December 16, 2007<ref>{{Citation|url=http://www.bostonherald.com/news/2008/view.bg?articleid=1051232|title=Paul supporters hold Tea Party re-enactment in Boston|publisher=Boston Herald|accessdate=2007-12-17}}</ref> [[Boston Tea Party]]<ref name=pbp>{{cite news|url=http://www.palmbeachpost.com/yourtown/content/local_news/epaper/2007/11/17/c1a_ronpaul_1117.html|title=Ron Paul's grass-roots groundswell:anniversary|author=Bennett, George|date=[[2007-11-17]]|accessdate=2007-11-27|pages=1A, 26A|work=Palm Beach Post}}</ref> fundraiser and reenactment. Ron Paul grass root supporters surpass his previous record to raise over 6.4 million (as much as 7 million). The largest one day total for a fundraiser in U.S. political history.<ref>http://www.usatoday.com/news/politics/election2008/2007-12-17-ronpaul-fundraising_N.htm</ref> Other events that coincide with the historical tea party were crates marked:"Iraq War","IRS","Federal Reserve","Open Borders", and many more were thrown into the Boston harbor by supporters (the Ron Paul R[evol]utionin) in opposition to the current political climate. |
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⚫ | Several unofficial drives were set up in support of [[Fred Thompson]],<ref name=fdt>{{cite news|url=http://campaignspot.nationalreview.com/post/?q=NzdlMWQ1ZjQ3MTk5MDRkZGIwZTY2ZDkwMDRiMWIxZDQ=|title=What's The Worst Possible Day For a Fundraiser?|author=Geraghty, Jim|date=[[2007-11-12]]|accessdate=2007-11-27|work=National Review}}</ref><ref>{{cite news|url=http://www.tennessean.com/apps/pbcs.dll/article?AID=/20071126/NEWS0206/711260368/1001/NEWS|title=Fred Thompson's money man steps it up: Chief fundraiser exudes confidence|author=Brooks, Jennifer|date=[[2007-11-26]]|accessdate=2007-12-11|publisher=the ''Tennessean''}}</ref> [[Barack Obama]],and [[Mitt Romney]], though none to date (by Paul's campaign or any others) have matched the success of the December 16 fundraiser. Thompson's campaign disavowed his supporters' effort, which was speculated to have failed because it had been scheduled for the day before [[Thanksgiving]] and due to lack of realtime donation tracking feedback.<ref>{{cite news|url=http://campaignspot.nationalreview.com/post/?q=M2NhNzc4ODI1NzVhNWIzOWY5YmI0ZDYyMjMyMjhmYTI=|title=If 'Fredsgiving Day' Went Well, We'd Have a Number By Now|author=Geraghty, Jim|date=[[2007-11-25]]|accessdate=2007-12-11|work=National Review}}</ref> Neither the campaign nor the site released contemporaneous fundraising results after the fundraiser.<ref name=fredsgiving>{{cite news|url=http://www.upi.com/NewsTrack/Top_News/2007/11/27/fredsgiving_turns_out_to_be_a_turkey/7868/|title='Fredsgiving' turns out to be a turkey|date=[[2007-11-27]]|accessdate=2007-11-27|publisher=United Press International}}</ref> |
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==Effectiveness== |
==Effectiveness== |
Revision as of 01:14, 18 December 2007
Template:Future election in the United States
Moneybomb (money bomb, money-bomb, fundraising bomb) is a neologism used to describe a grassroots effort to support a candidate for election by dramatically increasing and concentrating the candidate's fundraising activity during a specific hour or day. The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube and Myspace. In the case of lesser-known candidates it is also intended to generate significant free mass media coverage the candidate would otherwise not receive. The phrase "money bomb" has had many uses in the past, but came to prominence after the success of the November 5 2007, fundraising drive in support of the 2008 Ron Paul presidential campaign in the United States.[1] This moneybomb was a notable example of an emerging trend of grassroots fundraising and viral activism over the Internet by the 2008 presidential candidates.[2][3][4]
Description
The usage of "moneybomb" or "money bomb" to describe a coordinated mass donation drive for a political candidate first came to common parlence with usage by the news media, such as CNN, began widely reporting the term "money bomb" to refer to the event.[5]
The "Ron Paul Money Bomb" described a grassroots fundraising drive which took place on specific dates, one being on November 5 2007, Guy Fawkes Day. Fawkes is a revolutionary from British history, famous for trying to blow up the parliament in 1605. His history was also reflected in a 2006 film, V for Vendetta, based on a graphic novel. Imagery in the Ron Paul fundraiser drew on the Fawkes history and that of the film, as well as a traditional rhyme celebrating Fawkes's plot being foiled.[6] The fundraising drive raised over $4.2 million in one day, making it the largest one-day fundraiser that had taken place on the Internet,[7][8] until December 16, 2007[9] Boston Tea Party[10] fundraiser and reenactment. Ron Paul grass root supporters surpass his previous record to raise over 6.4 million (as much as 7 million). The largest one day total for a fundraiser in U.S. political history.[11] Other events that coincide with the historical tea party were crates marked:"Iraq War","IRS","Federal Reserve","Open Borders", and many more were thrown into the Boston harbor by supporters (the Ron Paul R[evol]utionin) in opposition to the current political climate.
Several unofficial drives were set up in support of Fred Thompson,[2][12] Barack Obama,and Mitt Romney, though none to date (by Paul's campaign or any others) have matched the success of the December 16 fundraiser. Thompson's campaign disavowed his supporters' effort, which was speculated to have failed because it had been scheduled for the day before Thanksgiving and due to lack of realtime donation tracking feedback.[13] Neither the campaign nor the site released contemporaneous fundraising results after the fundraiser.[14]
Effectiveness
Political consultant Ed Rollins said of the moneybomb concept, "I'll tell you, I've been in politics for 40 years, and these days everything I've learned about politics is totally irrelevant because there's this uncontrollable thing like the Internet. Washington insiders don't know what to make of it."[15] Sonia Arrison of TechNewsWorld considered the transparency in pledge and donation amounts to be an important open-source element of moneybomb success: "Those revelations stand in direct contrast to traditional campaigns, which tend to be silent and proprietary about who is donating."[16]
Aside from fundraising, Paul's November 5 moneybomb also generated significant media interest in his candidacy, low in traditional polls. The following day, the campaign estimated that the free media coverage after the event was worth well over $10 million. The moneybomb was backed largely by new or disaffected voters;[17] and afterward, Paul saw "a surge of interest, partially sparked by [the] one-day online fundraising record", translating into higher poll numbers and suggesting the potential for a moneybomb to improve a candidate's place in a political campaign.[18]
Single-day fundraising comparisons
In 2000, after beating George W. Bush in the New Hampshire Republican primary, John McCain raised $1 million online in 24 hours.[1]
When John Kerry accepted the Democratic nomination in 2004, he raised $5.7 million in one day, partly over the Internet.[19]
The Washington Post reported in January 2007 that a one-day call center organized by Romney had raised $6.5 million, including both donations and pledges on that date.[20]
According to the New York Times and Fox News, the one-day fundraising record among 2008 presidential candidates is said to be held by Hillary Rodham Clinton, for raising $6.2 million on June 30 2007.[7][21]
References
- ^ a b Wolf, Z. Byron (2007-11-06). "Who are Ron Paul's Donors? Republican raises stunning $4.3 million online in 24 hours". ABC News. Retrieved 2007-11-27.
{{cite news}}
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(help) - ^ a b Geraghty, Jim (2007-11-12). "What's The Worst Possible Day For a Fundraiser?". National Review. Retrieved 2007-11-27.
{{cite news}}
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(help) - ^ Geraghty, Jim (2007-11-21). "Fred Bloggers Aim For Big Wednesday Before Black Friday". Retrieved 2007-12-08.
{{cite news}}
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(help) - ^ Cite error: The named reference
Obama
was invoked but never defined (see the help page). - ^ Wolf Blitzer, Carol Costello (2007-11-06). "Money Bomb" (YouTube video archive). CNN. Retrieved 2007-12-06.
- ^ "Paul Raises More Than $3.5M in One Day". The Washington Post. 2007-11-05. Retrieved 2007-12-06.
{{cite news}}
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(help) - ^ a b Kirkpatrick, David D (2007-11-06). "Candidate's Pleased to Remember This Fifth of November". The New York Times. Retrieved 2007-12-02.
{{cite news}}
: Check date values in:|date=
(help) - ^ Dinan, Stephen (2007-11-06). "Paul breaks single-day online fundraising record". Washington Times. Retrieved 2007-11-12.
{{cite news}}
: Check date values in:|date=
(help) - ^ Paul supporters hold Tea Party re-enactment in Boston, Boston Herald, retrieved 2007-12-17
- ^ Bennett, George (2007-11-17). "Ron Paul's grass-roots groundswell:anniversary". Palm Beach Post. pp. 1A, 26A. Retrieved 2007-11-27.
{{cite news}}
: Check date values in:|date=
(help) - ^ http://www.usatoday.com/news/politics/election2008/2007-12-17-ronpaul-fundraising_N.htm
- ^ Brooks, Jennifer (2007-11-26). "Fred Thompson's money man steps it up: Chief fundraiser exudes confidence". the Tennessean. Retrieved 2007-12-11.
{{cite news}}
: Check date values in:|date=
(help); Italic or bold markup not allowed in:|publisher=
(help) - ^ Geraghty, Jim (2007-11-25). "If 'Fredsgiving Day' Went Well, We'd Have a Number By Now". National Review. Retrieved 2007-12-11.
{{cite news}}
: Check date values in:|date=
(help) - ^ "'Fredsgiving' turns out to be a turkey". United Press International. 2007-11-27. Retrieved 2007-11-27.
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(help) - ^ Vargas, Jose Antonio (November 6, 2007). "Paul's Money-Bomb Throwers". Washington Post "The Trail" political blog. Retrieved 2007-11-30.
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(help) - ^ Arrison, Sonia (2007-11-16). "Considering an Open Future". TechNewsWorld. Retrieved 2007-12-12.
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(help) - ^ Kuhnhenn, Jim (November 7, 2007). "Paul's Money Draws Attention". Guardian Unlimited.
- ^ "GOP Poll: Romney Opens N.H. Lead". NBC4.com. 2007-11-19. Retrieved 2007-12-07.
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(help) - ^ "Kerry Kept Money Coming With the Internet as His ATM". New York Times. November 6, 2004.
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(help) - ^ Chris Cillizza (January 9, 2007). "Romney Raises $6.5 Million in One-Day Blitz". Washington Post. pp. A06.
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(help) - ^ "Ron Paul Sets Online Fundraising Record with $4.2 Million in One Day". Fox News. 2007-11-06. Retrieved 2007-12-06.
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(help)