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The Games also saw two neighbouring regions sharing one television broadcaster apart from [[Pay television|pay-TV]]. [[China Central Television]] (CCTV), which is known in [[Mainland China]] will also provide a feed in [[Macau]]. For the first time, [[South Korea]] and [[North Korea]] will share one television provider, as both countries continue to have [[North Korea – South Korea relations|diplomatic tensions]].<ref name=Korea>{{cite news|title=SBS wins Olympic TV broadcast rights 2010-2016 for both Koreas|url=http://www.monstersandcritics.com/sport/othersport/article_1186179.php/SBS_wins_Olympic_TV_broadcast_rights_2010-2016_for_both_Koreas|accessdate=2011-04-02|newspaper=m&c|date=2006-08-02}}</ref><ref>{{cite web|title=Games of the XXX OLYMPIAD - London 2012 - Rights-holding Broadcasters|url=http://www.olympic.org/Documents/IOC_Marketing/Broadcasting/2012_London_TV_Rights_Holders.pdf|publisher=Olympic.org|accessdate=2011-04-02}}</ref> |
The Games also saw two neighbouring regions sharing one television broadcaster apart from [[Pay television|pay-TV]]. [[China Central Television]] (CCTV), which is known in [[Mainland China]] will also provide a feed in [[Macau]]. For the first time, [[South Korea]] and [[North Korea]] will share one television provider, as both countries continue to have [[North Korea – South Korea relations|diplomatic tensions]].<ref name=Korea>{{cite news|title=SBS wins Olympic TV broadcast rights 2010-2016 for both Koreas|url=http://www.monstersandcritics.com/sport/othersport/article_1186179.php/SBS_wins_Olympic_TV_broadcast_rights_2010-2016_for_both_Koreas|accessdate=2011-04-02|newspaper=m&c|date=2006-08-02}}</ref><ref>{{cite web|title=Games of the XXX OLYMPIAD - London 2012 - Rights-holding Broadcasters|url=http://www.olympic.org/Documents/IOC_Marketing/Broadcasting/2012_London_TV_Rights_Holders.pdf|publisher=Olympic.org|accessdate=2011-04-02}}</ref> |
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Several broadcasters already confirmed their [[Stereoscopy|3D]] broadcasting, they are: NBC,<ref>{{cite news|last=Patterson|first=James|title=NBC to Broadcast Summer Olympics 2012 in 3D|url=http://good3dtv.com/3d-tv/nbc-to-broadcast-summer-olympics-2012-in-3d-though-not-live/|accessdate=2012-03-10|newspaper=Good 3D TV|date=2012-02-22}}</ref> CCTV,<ref>{{cite news|title=伦敦奥运央视将进行3D呈现 5频道投入赛事转播|url=http://sports.163.com/12/0314/09/7SI061CT00051CAQ.html|accessdate=2012-03-16|newspaper=网易|date=2012-03-14}}</ref> BBC,<ref>{{cite news|title=BBC announces 3D Olympic coverage|url=http://www.bbc.co.uk/news/entertainment-arts-17049246|accessdate=2012-03-10|newspaper=BBC News|date=2012-02-15}}</ref> Nine Network,<ref>{{cite news|last=Blight|first=Tim|title=Nine to launch 3D channel for Olympic coverage|url=http://www.mediaspy.org/report/2012/03/26/nine-to-launch-3d-channel-for-olympic-coverage/|accessdate=2012-03-26|newspaper=The Spy Report|date=2012-03-26}}</ref> Eurosport |
Several broadcasters already confirmed their [[Stereoscopy|3D]] broadcasting, they are: NBC,<ref>{{cite news|last=Patterson|first=James|title=NBC to Broadcast Summer Olympics 2012 in 3D|url=http://good3dtv.com/3d-tv/nbc-to-broadcast-summer-olympics-2012-in-3d-though-not-live/|accessdate=2012-03-10|newspaper=Good 3D TV|date=2012-02-22}}</ref> CCTV,<ref>{{cite news|title=伦敦奥运央视将进行3D呈现 5频道投入赛事转播|url=http://sports.163.com/12/0314/09/7SI061CT00051CAQ.html|accessdate=2012-03-16|newspaper=网易|date=2012-03-14}}</ref> BBC,<ref>{{cite news|title=BBC announces 3D Olympic coverage|url=http://www.bbc.co.uk/news/entertainment-arts-17049246|accessdate=2012-03-10|newspaper=BBC News|date=2012-02-15}}</ref> Nine Network,<ref>{{cite news|last=Blight|first=Tim|title=Nine to launch 3D channel for Olympic coverage|url=http://www.mediaspy.org/report/2012/03/26/nine-to-launch-3d-channel-for-olympic-coverage/|accessdate=2012-03-26|newspaper=The Spy Report|date=2012-03-26}}</ref> Eurosport.<ref>{{cite news|last=Laughlin|first=Andrew|title=Sky to broadcast Eurosport's 3D Olympics coverage|url=http://www.digitalspy.co.uk/media/news/a374995/sky-to-broadcast-eurosports-3d-olympics-coverage.html|accessdate=2012-04-05|newspaper=Digital Spy|date=2012-04-05}}</ref> NBC also announced they partner with [[YouTube]] to provide the livestream of the events.<ref>{{cite news|last=Sarvay|first=Scott|title=NBC and YouTube Partner to Live Stream 2012 Olympics|url=http://www.indianasnewscenter.com/news/local/NBC-and-YouTube-Partner-to-Live-Stream-2012-Olympics-141891353.html|accessdate=2012-03-10|newspaper=Indiana's News Center|date=2012-03-08}}</ref> |
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==Broadcasters== |
==Broadcasters== |
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|{{flag|Europe}} |
|{{flag|Europe}} |
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|[[Eurosport]] |
|[[Eurosport]] / [[European Broadcasting Union]] |
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|<ref>{{cite news|title=24-hour Olympic coverage|url=http://www.marketingweek.co.uk/analysis/24-hour-olympic-coverage/3024981.article|accessdate=2011-04-02|newspaper=Marketing Week|date=2011-03-30}}</ref><ref>{{cite news|title=The European Broadcast Union Wins Olympic Games Broadcast Rights|url=http://www.gamesbids.com/eng/other_news/1087575348.html|accessdate=2011-04-02|newspaper=GamesBids.com|date=2004-06-18}}</ref> |
|<ref>{{cite news|title=24-hour Olympic coverage|url=http://www.marketingweek.co.uk/analysis/24-hour-olympic-coverage/3024981.article|accessdate=2011-04-02|newspaper=Marketing Week|date=2011-03-30}}</ref><ref>{{cite news|title=The European Broadcast Union Wins Olympic Games Broadcast Rights|url=http://www.gamesbids.com/eng/other_news/1087575348.html|accessdate=2011-04-02|newspaper=GamesBids.com|date=2004-06-18}}</ref> |
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|{{flag|United Kingdom}} |
|{{flag|United Kingdom}} |
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|[[BBC]] |
|[[BBC]] |
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|<ref>{{cite news|title=BBC bags Olympics until 2012|url=http://www.guardian.co.uk/media/2004/jun/18/olympicsandthemedia.bbc|accessdate=2011-04-02|newspaper=guardian.co.uk|date=2004-06-18}}</ref> |
|<ref>{{cite news|title=BBC bags Olympics until 2012|url=http://www.guardian.co.uk/media/2004/jun/18/olympicsandthemedia.bbc|accessdate=2011-04-02|newspaper=guardian.co.uk|date=2004-06-18}}</ref> |
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:{{Note|2|2}} – Internet and mobile phone coverage across the [[Latin America]], apart from [[Brazil]]. |
:{{Note|2|2}} – Internet and mobile phone coverage across the [[Latin America]], apart from [[Brazil]]. |
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:{{Note|3|3}} – Coverage across [[Argentina]], [[Bolivia]], [[Chile]], [[Colombia]], [[Ecuador]], [[Paraguay]], [[Peru]], [[Uruguay]] and [[Venezuela]]. |
:{{Note|3|3}} – Coverage across [[Argentina]], [[Bolivia]], [[Chile]], [[Colombia]], [[Ecuador]], [[Paraguay]], [[Peru]], [[Uruguay]] and [[Venezuela]]. |
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:{{Note|4|4}} – [[Sky Sport|Sky]] satellite, [[Virgin Media]] and [[Freesat]] can provide coverage through the feed from BBC and Eurosport as part of joint deal.<ref>{{cite news|title=24 BBC Olympic channels on Sky|url=http://advanced-television.com/index.php/2012/04/03/24-bbc-olympic-channels-on-sky/|accessdate=2012-04-03|newspaper=Advanced Television|date=2012-04-03}}</ref><ref>{{cite news|last=Martin|first=Chris|title=Virgin Media announces Olympic Games coverage|url=http://www.pcadvisor.co.uk/news/digital-home/3351923/virgin-media-announces-olympic-games-coverage/|accessdate=2012-05-06|newspaper=PC Advisor|date=2012-04-18}}</ref><ref>{{cite news|title=Freesat to offer BBC’s 24 HD Olympic Channels|url=http://www.joinfreesat.co.uk/freesat-to-offer-bbcs-24-hd-olympic-channels|accessdate=2012-05-06|newspaper=Join Freesat|date=2012-04-03}}</ref> Sky will show Eurosport's 3D coverage on Sky 3D.<ref>{{cite news|last=Goss|first=Patrick|title=Sky 3D to broadcast Olympics to all HD subscribers|url=http://www.techradar.com/news/television/sky-3d-to-broadcast-olympics-to-all-hd-subscribers-1075184|accessdate=2012-04-27|newspaper=Tech Radar|date=2012-04-05}}</ref> |
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==References== |
==References== |
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{{Reflist|4}} |
{{Reflist|4}} |
Revision as of 12:03, 12 May 2012
The 2012 Summer Olympics in London will see various television broadcasters, with Olympic Broadcasting Services (OBS) the host broadcasting organisation for globe television broadcasting.[1]
The home broadcaster will be the BBC, who will broadcast all 5000 hours of competition through various channels.[2]
NBC retained the rights in the United States, where they paid 32% higher than the 2008 edition broadcasting fee to International Olympic Committee (IOC), which is USD$1.181 billion compared to 2008's US$894 million. USA Today also indicated that the broadcasting fee increased almost 100% over the past four decades.[3] In Australia, Nine Network and Foxtel held the rights to broadcast the event, ended Seven Network's streak of five straight Olympic broadcast since Barcelona 1992.[4]
Two major cable television networks, ESPN and Eurosport, will broadcast the Games in Asia, South America and Europe. As usual, Eurosport will broadcast the Games throughout the continent of Europe, while ESPN feeds nine countries in South America and 22 countries in Asia.[5][6] In some cases, one television station indirectly acquired the rights from IOC, namely CVM TV of Jamaica, which bought the rights from the International Media Content Limited (IMC) which has rights throughout the Caribbean.[7]
The Games also saw two neighbouring regions sharing one television broadcaster apart from pay-TV. China Central Television (CCTV), which is known in Mainland China will also provide a feed in Macau. For the first time, South Korea and North Korea will share one television provider, as both countries continue to have diplomatic tensions.[8][9]
Several broadcasters already confirmed their 3D broadcasting, they are: NBC,[10] CCTV,[11] BBC,[12] Nine Network,[13] Eurosport.[14] NBC also announced they partner with YouTube to provide the livestream of the events.[15]
Broadcasters
- ^1 – Coverage across Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Paraguay and Uruguay.
- ^2 – Internet and mobile phone coverage across the Latin America, apart from Brazil.
- ^3 – Coverage across Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
References
- ^ "OBS London (2012)". Olympic Broadcasting Services. Retrieved 1 April 2011.
- ^ Mosey, Roger (10 September 2009). "Three dimensions, 5,000 hours, and an audience of billions". BBC Sport. Retrieved 17 April 2011.
- ^ Martzke, Rudy (6 June 2003). "NBC keeps rights for Olympic broadcasts through 2012". USA Today. Retrieved 2 April 2011.
- ^ a b Knox, David (13 October 2007). "Nine and Foxtel win 2012 Olympics rights". TV tonight. Retrieved 1 April 2011.
- ^ a b "ESPN STAR Sports Gets Telecast Rights For 2012 Olympics". indiaserver.com. 22 July 2008. Retrieved 1 April 2011.
- ^ Glendinning, Matthew (22 July 2008). "IOC awards broadcast rights in Asia for 2010 & 2012 Olympic Games". Sport Business. Retrieved 2 April 2011.
- ^ "CVM TV Acquires Exclusive Olympics Broadcast Rights from IMC". trackalerts.com. 22 February 2011. Retrieved 2 April 2011.
- ^ a b c "SBS wins Olympic TV broadcast rights 2010-2016 for both Koreas". m&c. 2 August 2006. Retrieved 2 April 2011.
- ^ "Games of the XXX OLYMPIAD - London 2012 - Rights-holding Broadcasters" (PDF). Olympic.org. Retrieved 2 April 2011.
- ^ Patterson, James (22 February 2012). "NBC to Broadcast Summer Olympics 2012 in 3D". Good 3D TV. Retrieved 10 March 2012.
- ^ "伦敦奥运央视将进行3D呈现 5频道投入赛事转播". 网易. 14 March 2012. Retrieved 16 March 2012.
- ^ "BBC announces 3D Olympic coverage". BBC News. 15 February 2012. Retrieved 10 March 2012.
- ^ Blight, Tim (26 March 2012). "Nine to launch 3D channel for Olympic coverage". The Spy Report. Retrieved 26 March 2012.
- ^ Laughlin, Andrew (5 April 2012). "Sky to broadcast Eurosport's 3D Olympics coverage". Digital Spy. Retrieved 5 April 2012.
- ^ Sarvay, Scott (8 March 2012). "NBC and YouTube Partner to Live Stream 2012 Olympics". Indiana's News Center. Retrieved 10 March 2012.
- ^ "New broadcast deals for TyC". SportsPro. 17 November 2009. Retrieved 1 April 2011.
- ^ Davidson, Darren (28 March 2011). "2GB nets broadcast rights for London 2012". AdNews. Retrieved 2 April 2011.
- ^ Bivol, Alex (27 January 2012). "Olympic rights". The Sofia Echo. Retrieved 27 January 2012.
- ^ "MOC News: IOC signs 2010–2012 TV rights deal for Brazil". The Malta Independent Online. Retrieved 1 April 2011.
- ^ "Record só quer liberar imagens da Olimpíada para a Band após 24h". RD1 Audiência. 6 January 2012. Retrieved 8 January 2012.
- ^ "CTV, Rogers win rights to 2010, 2012 Olympics". CTV News. 8 February 2005. Retrieved 2 April 2011.
- ^ "RDS Enjoys Unprecedented Expansion in 2011 with Launch of RDS2 and Major Acquisitions". Bell Media. 22 December 2011. Retrieved 16 February 2012.
- ^ "IMC gets broadcast rights for Olympic Games". Go-Jamaica. 30 September 2009. Retrieved 2 April 2011.
- ^ "Chilean broadcasters score Olympic deals". SportsPro. 25 January 2010. Retrieved 1 April 2011.
- ^ a b "CCTV to cover Olympic Games in China". SportsPro. 29 March 2009. Retrieved 1 April 2011.
- ^ "IOC Awards Broadcast Rights In Colombia For London 2012 Olympic Games". Olympic.org. 28 September 2011. Retrieved 28 September 2011.
- ^ "IOC awards 2012 broadcast rights in Chinese Taipei". Olympic.org. 24 March 2011. Retrieved 4 January 2011.
- ^ Liu Te-tsang; Hsieh Ya-chu; Ann Chen (19 April 2012). "Five TV networks to broadcast Olympic Games in high definition". Focus Taiwan News Channel. Retrieved 19 April 2012.
- ^ "Cuba gets broadcast rights for London Olympics". Namibian Sun. 19 January 2011. Retrieved 1 April 2011.
- ^ "24-hour Olympic coverage". Marketing Week. 30 March 2011. Retrieved 2 April 2011.
- ^ "The European Broadcast Union Wins Olympic Games Broadcast Rights". GamesBids.com. 18 June 2004. Retrieved 2 April 2011.
- ^ "IOC awards broadcast rights in France for 2014, 2016, 2018 and 2020 Olympic Games to France Télévisions". Olympic.org. 4 July 2011. Retrieved 28 July 2011.
- ^ "IOC awards broadcast rights in Germany for 2014 and 2016 Olympic Games". Olympic.org. 4 July 2011. Retrieved 29 July 2011.
- ^ "IOC Awards Broadcast Rights in Hong Kong to i-CABLE". Olympic.org. 6 August 2007. Retrieved 2 April 2011.
- ^ "Londra 2012, la Rai sfida Sky "Siamo noi la tv azzurra..."". la Repubblica.it. 17 March 2011.
- ^ "Italian pay-TV operator gets rights to 2010, 2012 Olympics". Asia-Pacific Broadcasting Union. 26 February 2008. Retrieved 2 April 2011.
- ^ "CVM Group secure London 2012 TV rights in Jamaica". SportsPro. 23 February 2011. Retrieved 2 April 2011.
- ^ "Japan Consortium wins Olympic broadcast rights". Sport Business. 30 April 2008. Retrieved 1 April 2011.
- ^ "IOC awards Latin broadcast rights". Sports City. 14 September 2010. Retrieved 2 April 2011.
- ^ "Terra to provide Latin America with live coverage of 2012 Olympic Games in London on mobile phones". Telefónica.com. 9 February 2011. Retrieved 2 April 2011.
- ^ "RTM Given Host Broadcaster Rights For 2012 London Olympics". Bernama. 1 December 2011. Retrieved 1 December 2011.
- ^ "IOC awards broadcast rights in Mexico for London 2012 Olympic Games". Olympic.org. 28 July 2011. Retrieved 29 July 2011.
- ^ "London 2012: Olympic broadcast rights in the Middle East". beijing2008.cn. 9 November 2006. Retrieved 1 April 2011.
- ^ "Sky awarded Olympic broadcasting rights". stuff.co.nz. 1 January 2009. Retrieved 2 April 2011.
- ^ "2010 and 2012 Olympic Games to be broadcast on PRIME and SKY". throng. 29 November 2007. Retrieved 2 April 2011.
- ^ "IOC awards broadcast rights in Panama for the London 2012 Olympic Games". Olympic.org. 27 June 2011. Retrieved 27 June 2011.
- ^ "IOC award TV rights in Peru for London 2012". inside the games. 9 February 2010. Retrieved 2 April 2011.
- ^ "Derek: Passion for sports prevailed". Manila Bulletin. 14 April 2012. Retrieved 11 May 2012.
- ^ a b c "Olympic Games Broadcast Rights Awarded To South Africa And Philippines". GamesBids.com. 7 July 2007. Retrieved 2 April 2011.
- ^ "RTP já garantiu Mundial do Brasil". CM. Retrieved 26 November 2011.
- ^ "SingTel sews up Singapore Olympic broadcast rights". Rapid TV News. 23 March 2012. Retrieved 23 March 2012.
- ^ a b "Olympics coverage goes faster, further, higher". Supersport.com. 14 December 2011. Retrieved 14 December 2011.
- ^ "IOC signs 2010 and 2012 broadcast rights deal in South America". Olympic.org. 12 November 2009. Retrieved 1 April 2011.
- ^ "Olympic Rights Awarded in Sub-Saharan Africa". World Screen. 16 November 2011. Retrieved 17 November 2011.
- ^ "IOC awards 2014 & 2016 broadcast rights in Spain". Olympic.org. 4 September 2009. Retrieved 25 April 2011.
- ^ Love, Tom (11 May 2012). "Olympic broadcasters announced in Sri Lanka". SportsPro. Retrieved 11 May 2012.
- ^ "SVT sänder mer är någonsin från OS". 20 January 2012. Retrieved 20 January 2012.
- ^ "Swiss Broadcasting Corporation". House of Switzerland. Retrieved 17 February 2012.
- ^ Campbell, Struan (9 November 2008). "IOC's new gatekeeper strategy could close the door on EBU". Sport Business. Retrieved 27 January 2012.
- ^ "BBC bags Olympics until 2012". guardian.co.uk. 18 June 2004. Retrieved 2 April 2011.
- ^ "OLYMPICS; NBC's Olympic Run Is Extended to 2012 With $2 Billion Bid". The New York Times. 7 June 2003. Retrieved 1 April 2011.
- ^ "NBC Sports Head Mark Lazarus Talks Super Bowl and How He Spent $15 Billion (Q&A)". Hollywood Reporter. 3 February 2012. Retrieved 11 February 2012.
The Olympics will be live on NBC Sports Network every day from 6 a.m. to 8 p.m.
- ^ "IOC awards broadcast rights in Venezuela to teleSUR". SportzPower. 11 August 2010. Retrieved 2 April 2011.