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#REDIRECT [[Lips Are Movin#Music video]] |
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{{Infobox film |
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{{Redirect category shell|1= |
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| name = Lips Are Movin |
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{{R from merge}} |
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| starring = [[Meghan Trainor]] |
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{{R to section}} |
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| director = [[Philip Andelman]] |
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| producer = {{flatlist| |
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*Josh Goldstein |
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*Alana Hearn{{Small|([[executive producer]])}}}} |
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| studio = Sony Pictures Studio |
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| distributor = [[Epic Records]] |
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| released = {{Film date|2014|11|21}} |
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| runtime = {{Duration|m=3|s=05}} |
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| country = [[United States]] |
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| language = [[English language|English]] |
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| music = {{flat list| |
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* Meghan Trainor |
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* [[Kevin Kadish]] |
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}} |
}} |
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}} |
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''Lips Are Movin'', the 2014 music video for the single "''[[Lips Are Movin]]''", stars American singer-songwriter [[Meghan Trainor]]. The video was directed by filmmaker [[Philip Andelman]] and commissioned by [[Hewlett-Packard]]. |
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The release of the video of "Lips Are Movin" coincided with the song's single release. Mimicking what takes place behind the scenes of a music video shoot, the video features dancers [[Les Twins]] and [[Chachi Gonzales]]. The clip premiered on November 19, 2014 and drew in over 2.5 million [[YouTube]] views in less than two days. The video received generally positive reviews and was noted for its imagery. |
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==Background and concept== |
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The accompanying [[music video]] for "Lips Are Movin" was filmed in [[Los Angeles]] and directed by [[Philip Andelman]].<ref name="Ad">{{cite news|author=Nudd, Tim|url=http://www.adweek.com/news/advertising-branding/ad-agency-made-meghan-trainors-new-video-and-its-great-161594|title=An Ad Agency Made Meghan Trainor's New Video, and It's Great|work=[[Adweek]]|publisher=Prometheus Global Media|date=November 20, 2014|accessdate=December 15, 2014}}</ref> It premiered on Trainor's [[Vevo]] account on November 19, 2014.<ref name="AMP">{{cite web|author=Rutherford, Kevin|url=http://amp.cbslocal.com/2014/11/19/meghan-trainor-releases-colorful-lips-filled-video-for-lips-are-movin-listen/|title=Meghan Trainor Releases Colorful, Lips-Filled Video for 'Lips Are Movin': Watch|publisher=[[KAMP-FM]]. [[CBS Radio]]|date=November 19, 2014|accessdate=December 15, 2014}}</ref> Speaking to MTV News, Trainor stated that the clip did not only comprise of a story and theme, describing it as "Here's me being sassy and other people dancing with me and having just a good time and trying to get through this feeling of, Ugh he's cheating on me again".<ref name="MTV">{{cite web|author=Garibaldi, Christina|url=http://www.mtv.com/news/1962957/song-premiere-meghan-trainor-lips-are-movin/|title=Song Premiere: Meghan Trainor Sends Her Cheating Boyfriend Packing On New Track, 'Lips Are Movin'|publisher=[[MTV News]]. [[Viacom International]]|date=October 15, 2014|accessdate=December 18, 2014}}</ref> The singer went on to highlight that the visual's aim was to portray a story of "I know you're lying, but that's OK because I'm gonna find the next guy. I'm good."<ref name="MTV"/> The video was commissioned by information technology corporation [[Hewlett-Packard]], as part of their campaign to promote their [[HP Pavilion (computer)|HP Pavilion]] product. However, the sponsorship's product use in the clip is minimal, with the Pavilion making a brief appearance in the video's initial frames, and then reappearing as a supporting player throughout. The advertising agency responsible for the clip's creation, 180LA, recruited several "influencers" for its shooting—dancers, set designers and actors with large social media followings that would guarantee the music video being shared with their audiences.<ref name="Canadian Business">{{cite news|author=Cowan, James|url=http://www.canadianbusiness.com/innovation/meghan-trainor-neil-gaiman-and-the-art-of-commerce/|title=Meghan Trainor's 'Lips are Movin' and the art of corporate patronage|work=[[Canadian Business]]|publisher=[[Rogers Media]]|date=November 21, 2014|accessdate=December 15, 2014}}</ref> The influencers featured in the video include American set designer Bri Emery, American actors Marcus Johns, Cody Johns and Robby Ayala, French dancers [[Les Twins]], Spanish stylist Sara Escudero, American hair stylist Kristin Ess, Japanese nail artist Mei Kawajiri,<ref name="Ad"/> American dancer [[Chachi Gonzales]],<ref>{{cite web|author=Garibaldi, Christina|url=http://www.mtv.com/news/2004029/meghan-trainor-lips-are-movin-video-vine-stars/|title=Meghan Trainor Did Something No Artist Has Ever Done Before With Her 'Lips Are Movin' Video|publisher=MTV News. Viacom Media Networks|date=November 20, 2014|accessdate=December 15, 2014}}</ref> and [[Pomeranian (dog)|Pomeranian]] Barkley the Pom.<ref name="AXSvid"/> During the filming, a dancer from Houston recorded her [[choreography]] online, attaining suggestions from her fans, of which a few were later invited to star in the video. The script communicated the influencers' involvement. Andelman suggested showcasing behind-the-scenes of a music-video shoot—which ended up being the video's framework. Trainor's team asked 180LA to evolve the look of the "All About That Bass" music video without straying too far from it.<ref name="Ad"/> |
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==Synopsis== |
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[[File:Lips Are Movin screenshot.jpg|thumb|300px|The video featured many [[social media]] influencers. The pair of lips in the backdrop received comparisons to the poster for ''[[The Rocky Horror Picture Show]]''.<ref name=Parker />|alt=Five people dance. Surrounded by a huge pair of lips.]] |
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The music video follows a simple premise: Trainor sings into a <!--lip-themed--> microphone in front of a pastel blue wall,<ref name="AXSvid"/> sometimes flanked by some backup dancers<!--, lip-featured television screens-->.<ref name="Idolator">{{cite web|author=Stern, Bradley|url=http://www.idolator.com/7571088/meghan-trainor-lips-are-movin-video-watch|title=Meghan Trainor Debuts Lip-Filled Video For 'Lips Are Movin': Watch|publisher=Idolator. Spin Media|date=November 19, 2014|accessdate=December 15, 2014}}</ref> Pairs of lips serve as prominent features throughout the video, and they include closeups of Trainor's mouth and a drawing of a large pair as a backdrop against a wall, which was compared to the poster for ''[[The Rocky Horror Picture Show]]'' by [[Yahoo!]] writer Lyndsey Parker.<ref name="Parker"/> Trainor is also seen reclining on a couch in the shape of lips, which Parker compared to the sofas used for reality show ''[[So You Think You Can Dance]]''.<ref name="Parker"/> The singer also sports lip-shaped earrings and sunglasses for some of her outfits.<ref name="Parker"/> The set changes constantly, with props being lifted on and off screen by workers throughout the entire clip.<ref name="AMP"/><!-- The workers are the video's featured social media stars who Trainor interacts with.<ref name="AXSvid"/>--> |
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==Analysis and reception== |
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The music video drew in over 2,500,000 YouTube views in less than two days.<ref name="Canadian Business"/> ''[[Billboard (magazine)|Billboard]]'' writer Andrew Hampp wrote that its production was a "historic milestone in the realm of YouTube creators." The visuals are the first music video ever to be created entirely by social influencers.<ref name="HP">{{cite news|author=Hampp, Andrew|url=http://www.billboard.com/articles/business/6327404/behind-hewlett-packards-20-million-ad-spend-behind-meghan-trainor|title=Behind Hewlett-Packard's $20 Million Ad Spend Behind Meghan Trainor, Beginning with Her New Music Video|work=Billboard|publisher=Prometheus Global Media|date=November 21, 2014|accessdate=December 15, 2014}}</ref> According to Andrew, its release resulted in an 11% increase in Trainor's [[Twitter]] followers, 15.8% growth in [[Facebook]] fans, 41.3% increase in [[Instagram]] followers and an estimated doubling of her [[Vine]] followers.<ref name="HP"/> James Cowan of ''Canadian Business'' opined, "Cynics will view this as a decidedly stodgy brand trying to make itself hip by hanging out with cool kids," adding, "But a less-jaded eye might call it something else—arts patronage for the 21st century."<ref name="Canadian Business"/> Writing for music website Idolator, Bradley Stern called the video as "squeaky-clean visual," and praised its bright and colorful imagery,<ref name="Idolator"/> while ''Daily Express'' writer Stefan Kyriazis deemed it "red hot".<ref name="Express">{{cite news|author=Kyriazis, Stefan|url=http://www.express.co.uk/entertainment/music/537730/Lips-Are-Moving-Meghan-Trainor-new-video|title=Lips Are Moving: Meghan Trainor new video from All About The Bass star|work=[[Daily Express]]|publisher=[[Northern & Shell]]|date=November 20, 2014|accessdate=December 15, 2014}}</ref> |
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[[MTV UK]] wrote that the clip continued the bubbly, bright themes of Trainor's "All About That Bass" video, and noted that the singer's sequinned kitty top resembled the one which [[Katy Perry]] wore for the [[2014 MTV Europe Music Awards]].<ref>{{cite web|url=http://www.mtv.co.uk/meghan-trainor/news/meghan-trainor-premieres-lips-are-movin-video-watch-here|title=Meghan Trainor Puckers Up In 'Lips Are Movin' Video|publisher=[[MTV UK]]. Viacom International|date=November 20, 2014|accessdate=December 15, 2014}}</ref> Yahoo! writer Lyndsey Parker acclaimed the Trainor's fashion in the clip and quipped that the video "seems to be an unofficial campaign to land her own [[MAC Cosmetics|M.A.C. Viva Glam]] endorsement deal".<ref name="Parker">{{cite web|author=Parker, Lyndsey|url=https://www.yahoo.com/music/meghan-trainors-new-video-is-all-about-those-103097097556.html|title=Meghan Trainor's New Video is All About Those Lips|publisher=Yahoo!|date=November 19, 2014|accessdate=December 15, 2014}}</ref> [[Fuse (TV channel)|Fuse]]'s Hilary Hughes felt that the visual was a bold and sassy sentiment, and stated that its style shift from the "All About That Bass" clip "definitely made a statement".<ref name="Fuse">{{cite web|author=Hughes, Hilary|url=http://www.fuse.tv/videos/2014/11/meghan-trainor-lips-are-movin|title=Meghan Trainor's 'Lips Are Movin' with Real Talk in New Vid|publisher=[[Fuse (TV channel)|Fuse]]. [[The Madison Square Garden Company]]|date=November 19, 2014|accessdate=December 15, 2014}}</ref> Hughes went on to describe the video's dance routine as "fierce" and commented, "'Lips Are Movin' is a super-meta technicolor dance party, complete with confetti, pop art and the endearing self-awareness Meghan brings to each track".<ref name="Fuse"/> Mashable's Brian Anthony Hernandez opined, "The visuals are what you would expect from a bouncy pop song: young dancers, colorful backgrounds, quirky outfits and exaggerated expressions."<ref name="Mashable">{{cite web|author=Hernandez, Brian Anthony|url=http://mashable.com/2014/11/19/meghan-trainor-lips-are-movin/|title=Watch the video for Meghan Trainor's new song 'Lips Are Movin'|publisher=[[Mashable]]|date=November 19, 2014|accessdate=December 15, 2014}}</ref> AXS's Scott Shelter wrote that the visual was "every bit as playful, bright and fun" as the one for "All About That Bass".<ref name="AXSvid">{{cite web|author=Shelter, Scott|url=http://www.axs.com/news/meghan-trainor-s-playful-lips-are-movin-video-features-social-media-st-29135|title=Meghan Trainor's playful 'Lips Are Movin' video features social media stars|publisher=AXS. Anschutz Entertainment Group|date=November 20, 2014|accessdate=December 15, 2014}}</ref> |
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== Credits and personnel == |
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{{col-begin}} |
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{{col-2}} |
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;Video credits<ref name=Ad /> |
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*Artist – Meghan Trainor |
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*Song – "Lips Are Movin" |
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*Director – [[Philip Andelman]] |
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*Label – [[Epic Records|Epic]] |
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*Production company – Sony |
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*Executive producer – Alana Hearn |
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{{col-2}} |
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;Song credits<ref name="Notes">{{cite AV media notes|others=Meghan Trainor|title=[[Title (Meghan Trainor album)|Title]]|year=2015|type= inlay cover|publisher= [[Epic Records|Epic]]|page=|location=United States}}</ref> |
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*[[Songwriter|Songwriting]] – Meghan Trainor, Kevin Kadish |
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*Vocals – Meghan Trainor |
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{{col-end}} |
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== Release history == |
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{|class="wikitable plainrowheaders" |
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|- |
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! scope="col"| Country |
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! scope="col"| Date |
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! scope="col"| Format |
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! scope="col"| Label |
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!scope="row"| Canada<ref name="canadavideorelease">{{cite web|url=https://itunes.apple.com/ca/music-video/lips-are-movin/id943938003|title=Music Videos - Lips Are Movin by Meghan Trainor|publisher=[[iTunes Store]] (CA). [[Apple Inc.|Apple]]|accessdate=January 21, 2015}}</ref> |
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| rowspan="2"| November 21, 2014 |
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| rowspan="2"| Digital download |
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| rowspan="2"| Epic |
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|- |
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!scope="row"| United States<ref name="usvideorelease">{{cite web|url=https://itunes.apple.com/us/music-video/lips-are-movin/id943938003|title=Music Videos - Lips Are Movin by Meghan Trainor|publisher=iTunes Store (US). Apple|accessdate=January 21, 2015}}</ref> |
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|} |
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== References == |
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{{reflist|30em}} |
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== External links == |
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*{{YouTube|id=qDc_5zpBj7s|title="Lips Are Movin" music video}} |
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{{Meghan Trainor}} |
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[[Category: |
[[Category:Sponsored films]] |
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[[Category:2010s music videos]] |
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[[Category:Music videos directed by Philip Andelman]] |
Latest revision as of 21:15, 19 September 2021
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