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{{short description|Indian fast-food restaurant chain}} |
{{short description|Indian fast-food restaurant chain}} |
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{{Use dmy dates|date=May 2014}} |
{{Use dmy dates|date=May 2014}} |
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{{Use Indian English|date=August 2022}} |
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{{Infobox company |
{{Infobox company |
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| name = Jumboking Foods Pvt. Ltd. |
| name = Jumboking Foods Pvt. Ltd. |
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| homepage = {{url|jumboking.co.in}} |
| homepage = {{url|jumboking.co.in}} |
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}} |
}} |
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'''Jumbo King''' is a chain of fast food restaurants based primarily in [[Mumbai]], |
'''Jumbo King''' is a chain of fast food restaurants based primarily in [[Mumbai]], [[Maharashtra]] specialising in the Maharashtrian regional dish [[vada pav]] (''though later sold as 'vegetarian burgers''')<ref>{{Cite web |last=Pioneer |first=The |title=Burger chain Jumboking to expand in Delhi and other markets |url=https://www.dailypioneer.com/2022/business/burger-chain-jumboking-to-expand-in-delhi-and-other-markets.html |access-date=2022-08-23 |website=The Pioneer |language=en}}</ref>. Established in 2001 by husband and wife Dheeraj and Reeta Gupta, the company was inspired by the fast food business model of [[McDonald's]] and [[Burger King]].<ref name="rediff1" /><ref>{{cite web|title=The Story of Jumbo Vada Pav|url=http://voices.yahoo.com/the-story-jumbo-vada-pav-2311709.html?cat=3|publisher=[[Yahoo!]]|access-date=28 April 2012|date=12 December 2008|archive-url=https://archive.today/20120719084500/http://voices.yahoo.com/the-story-jumbo-vada-pav-2311709.html?cat=3|archive-date=19 July 2012|url-status=dead}}</ref> Jumbo King Foods Pvt. Ltd. is a [[franchisee]]-based company that operates across many areas of [[India]]. From its beginnings in [[Malad]], a suburb of Mumbai, it has spread across the whole [[Mumbai Metropolitan Region]] (MMR), as well as [[Bengaluru]], [[Hyderabad, Telangana|Hyderabad]], [[Indore, Madhya Pradesh|Indore]], [[Lucknow, Uttar Pradesh|Lucknow]], [[Aurangabad, Maharashtra|Aurangabad]], [[Delhi]] and [[Gujarat]].<ref>{{Cite web |last=World |first=Republic |title=Burger chain Jumboking to expand in Delhi and other markets; aims to double in 2 years |url=https://www.republicworld.com/business-news/india-business/burger-chain-jumboking-to-expand-in-delhi-and-other-markets-aims-to-double-in-2-years-articleshow.html |access-date=2022-08-23 |website=Republic World |language=en}}</ref><ref name=autogenerated1 /> |
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==History== |
==History== |
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An earlier franchisee of [[Burger King]], the Guptas, on their visit to London, realised that fast food could also work in India. Vada pav was their first idea, as the food had to be portable.<ref name=et2004>{{cite news|title=The magic of vada pav|url=http://economictimes.indiatimes.com/articleshow/874543.cms|access-date=28 April 2012|newspaper=[[The Economic Times]]|date=6 October 2004}}</ref> In 2001, the Guptas opened their first restaurant at [[Malad]], with an initial investment of {{INRConvert| |
An earlier franchisee of [[Burger King]], the Guptas, on their visit to London, realised that fast food could also work in India. Vada pav was their first idea, as the food had to be portable.<ref name=et2004>{{cite news|title=The magic of vada pav|url=http://economictimes.indiatimes.com/articleshow/874543.cms|access-date=28 April 2012|newspaper=[[The Economic Times]]|date=6 October 2004}}</ref> In 2001, the Guptas opened their first restaurant at [[Malad]], with an initial investment of {{INRConvert|2|l|lk=on}}, which they borrowed from his family. The outlet was initially named [[Chaat]] Factory (Snack Factory), and vada pav was sold at {{Indian Rupee|link=Indian rupee}}5, despite street vendors selling the same product for {{Indian Rupee|link=Indian rupee}}2. The name was later changed to Jumbo King. Gupta faced opposition from his family, who thought he was wasting his [[MBA]] by selling vada pavs.<ref name=rediff1>{{cite web|title=Dheeraj Gupta: The vendor of vadas|url=http://www.rediff.com/money/2004/oct/30spec2.htm|publisher=[[Rediff.com]]|date=30 October 2004|access-date=28 April 2012}}</ref> |
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[[Vada pav]] is a popular vegetarian dish native to the Indian state of [[Maharashtra]], although it has been losing its reputation in past few years. The places where the food is now cooked and sold are often polluted, and it is considered a "poor man's food".<ref name=asiaone>{{cite web|url=http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20080922-89272.html|title=Mumbai takes on McDonald's with veggie street food|publisher=[[AsiaOne]]|date=22 September 2008|access-date=28 April 2012|author=AFP|archive-url=https://web.archive.org/web/20080925183921/http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20080922-89272.html|archive-date=25 September 2008|url-status=dead}}</ref> The people of Mumbai and [[Thane]] consume about 18–20 lakh (1.8–2 million) units of vada pav, with stiff competition mainly from the [[Street food of Mumbai|street vendors in the city]]. |
[[Vada pav]] is a popular vegetarian dish native to the Indian state of [[Maharashtra]], although it has been losing its reputation in past few years. The places where the food is now cooked and sold are often polluted, and it is considered a "poor man's food".<ref name=asiaone>{{cite web|url=http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20080922-89272.html|title=Mumbai takes on McDonald's with veggie street food|publisher=[[AsiaOne]]|date=22 September 2008|access-date=28 April 2012|author=AFP|archive-url=https://web.archive.org/web/20080925183921/http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20080922-89272.html|archive-date=25 September 2008|url-status=dead}}</ref> The people of Mumbai and [[Thane]] consume about 18–20 lakh (1.8–2 million) units of vada pav, with stiff competition mainly from the [[Street food of Mumbai|street vendors in the city]]. |
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The pav used by Jumbo King was designed by Salim Malik, who dropped out of college to help run his father's bakery. Thanks to work with Jumbo King, their bakery has become the largest dealer of pavs in [[Borivali]].<ref name=midday2004>{{cite news|author=Prachi|title=Bakery makes it big with Jumbo King|url=http://www.mid-day.com/metro/2004/may/84433.htm|archive-url=https://archive.today/20130128154753/http://www.mid-day.com/metro/2004/may/84433.htm|url-status=dead|archive-date=28 January 2013|access-date=28 April 2012|newspaper=[[MiD DAY]]|date=25 May 2004}}</ref> They offer [[Lassi]], a popular and traditional [[yogurt]]-based drink of the [[Indian subcontinent]], as well as [[Pepsi]] products. |
The pav used by Jumbo King was designed by Salim Malik, who dropped out of college to help run his father's bakery. Thanks to work with Jumbo King, their bakery has become the largest dealer of pavs in [[Borivali]].<ref name=midday2004>{{cite news|author=Prachi|title=Bakery makes it big with Jumbo King|url=http://www.mid-day.com/metro/2004/may/84433.htm|archive-url=https://archive.today/20130128154753/http://www.mid-day.com/metro/2004/may/84433.htm|url-status=dead|archive-date=28 January 2013|access-date=28 April 2012|newspaper=[[MiD DAY]]|date=25 May 2004}}</ref> They offer [[Lassi]], a popular and traditional [[yogurt]]-based drink of the [[Indian subcontinent]], as well as [[Pepsi]] products. |
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Currently, Jumbo King offers several variations of the vada pav, that include unique |
Currently, Jumbo King offers several variations of the vada pav, that include unique [[schezwan sauce]], as well as different patties such as corn and peas, corn and spinach, crunchy vegetables, salted fries, thick shakes and sundaes.<ref name=businesstoday/><ref>{{cite news |title=A specially priced burger every day at Jumboking |url=https://www.thehansindia.com/life-style/food/a-specially-priced-burger-every-day-at-jumboking-541314 |publisher=[[The Hans India]] |date=June 26, 2019}}</ref> |
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==References== |
==References== |
Revision as of 12:34, 23 August 2022
File:Jumbo King's current logo.png | |
Company type | Privately held company |
---|---|
Industry | Fast food |
Founded | Malad, Mumbai, India August 23, 2001 |
Founder | Dheeraj Gupta |
Headquarters | Mumbai, Maharashtra , India |
Number of locations | 102 (2018)[1] |
Area served | Mumbai, Bangalore, Hyderabad, Aurangabad, Pune, Amravati, Gujarat, Indore and Lucknow |
Products | Burgers |
Revenue | ₹25 crore (US$3.1 million) 2013-14[2] |
Website | jumboking |
'Jumbo King is a chain of fast food restaurants based primarily in Mumbai, Maharashtra specialising in the Maharashtrian regional dish vada pav (though later sold as 'vegetarian burgers)[3]. Established in 2001 by husband and wife Dheeraj and Reeta Gupta, the company was inspired by the fast food business model of McDonald's and Burger King.[4][5] Jumbo King Foods Pvt. Ltd. is a franchisee-based company that operates across many areas of India. From its beginnings in Malad, a suburb of Mumbai, it has spread across the whole Mumbai Metropolitan Region (MMR), as well as Bengaluru, Hyderabad, Indore, Lucknow, Aurangabad, Delhi and Gujarat.[6][1]
History
An earlier franchisee of Burger King, the Guptas, on their visit to London, realised that fast food could also work in India. Vada pav was their first idea, as the food had to be portable.[7] In 2001, the Guptas opened their first restaurant at Malad, with an initial investment of ₹2 lakh (US$2,500), which they borrowed from his family. The outlet was initially named Chaat Factory (Snack Factory), and vada pav was sold at ₹5, despite street vendors selling the same product for ₹2. The name was later changed to Jumbo King. Gupta faced opposition from his family, who thought he was wasting his MBA by selling vada pavs.[4]
Vada pav is a popular vegetarian dish native to the Indian state of Maharashtra, although it has been losing its reputation in past few years. The places where the food is now cooked and sold are often polluted, and it is considered a "poor man's food".[8] The people of Mumbai and Thane consume about 18–20 lakh (1.8–2 million) units of vada pav, with stiff competition mainly from the street vendors in the city.
As of 2010, the chain had 30 outlets in Mumbai, selling an average of 40,000 vada pavs every day, priced between ₹10 and ₹80 a piece.[9] As of August 2017, the chain now has above 300 outlets across various parts of India.
It repositioned itself as an Indian burger brand in 2015. Jumbo King launched a range of burgers, such as corn and spinach, crispy veggie and mac and cheese.[10]
Timeline
- 2001: First outlet of the chain at Malad in Mumbai was opened on 23 August 2001.[11]
- 2003: Second outlet in Kandivali, Malad.[2]
- 2007: Received Award for New Concept Franchising and Award as Innovative Franchisee model.
- Two outlets were opened in Ahmedabad on 17 August 2007.[12]
- 2011: First outlet in Bangalore at Koramangala.[13]
- 2014: First outlet in Hyderabad at Narayanguda.[14]
Menu
A Jumbo King vada pav consists of a batata vada (a spicy deep-fried potato patty) in a pav (bread roll), similar in size and shape to a Quarter Pounder.[8] Jumbo King is considered Mumbai's first branded vada pav, and is the largest selling brand.[15] The pav used by Jumbo King was designed by Salim Malik, who dropped out of college to help run his father's bakery. Thanks to work with Jumbo King, their bakery has become the largest dealer of pavs in Borivali.[16] They offer Lassi, a popular and traditional yogurt-based drink of the Indian subcontinent, as well as Pepsi products.
Currently, Jumbo King offers several variations of the vada pav, that include unique schezwan sauce, as well as different patties such as corn and peas, corn and spinach, crunchy vegetables, salted fries, thick shakes and sundaes.[10][17]
References
- ^ a b Jumbo King | Unit Franchisee Archived 23 May 2013 at the Wayback Machine
- ^ a b Amit Shanbaug (23 June 2014). "How Dheeraj Gupta launched a successful vada pav chain Jumbo King". The Economic Times. Mumbai. Retrieved 29 May 2017.
- ^ Pioneer, The. "Burger chain Jumboking to expand in Delhi and other markets". The Pioneer. Retrieved 23 August 2022.
- ^ a b "Dheeraj Gupta: The vendor of vadas". Rediff.com. 30 October 2004. Retrieved 28 April 2012.
- ^ "The Story of Jumbo Vada Pav". Yahoo!. 12 December 2008. Archived from the original on 19 July 2012. Retrieved 28 April 2012.
- ^ World, Republic. "Burger chain Jumboking to expand in Delhi and other markets; aims to double in 2 years". Republic World. Retrieved 23 August 2022.
- ^ "The magic of vada pav". The Economic Times. 6 October 2004. Retrieved 28 April 2012.
- ^ a b AFP (22 September 2008). "Mumbai takes on McDonald's with veggie street food". AsiaOne. Archived from the original on 25 September 2008. Retrieved 28 April 2012.
- ^ "Fast food chain Jumbo King plans 500 outlets by March 2010". The Hindu. 21 August 2007. Retrieved 28 April 2012.
- ^ a b Shashidhar, Ajita (24 February 2021). "Schezwan vada pav to swadeshi burger: How Jumboking reinvented itself". Business Today.
- ^ "The amazing story of vada pav chain Jumbo King – 2". Rediff.com. 27 August 2010. Retrieved 28 April 2012.
- ^ "Jumbo King opens stores in Ahmedabad". Oneindia.in. 17 August 2007. Retrieved 29 April 2012.
- ^ "Jumbo King vada pav launches first outlet in Bangalore". DNA India. 21 October 2011. Retrieved 28 April 2012.
- ^ Jumboking opens restaurant in Hyderabad
- ^ Bhattacharya, Chandrima. S (11 July 2004). "Jumbo King tries a McDonald's with vada pav – 10,000 a day & counting". The Telegraph. Retrieved 27 April 2012.
- ^ Prachi (25 May 2004). "Bakery makes it big with Jumbo King". MiD DAY. Archived from the original on 28 January 2013. Retrieved 28 April 2012.
- ^ "A specially priced burger every day at Jumboking". The Hans India. 26 June 2019.