Juicy Jay's is a popular brand of flavored cigarette rolling paper. It is part of the Zensmoke family of rolling papers. They were the first mass marketed flavored rolling paper. As of this year, the only major competition to Juicy Jays flavored papers is bambu rolling papers new line of flavored papers.
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Juicy Jays are made in spain and proudly use a sugar based gum to get the best results lick/moisten lightly