Kashif.s.hashmi (talk | contribs) mNo edit summary Tag: Visual edit |
Moved external links in text to citations, reorganized article for more clear presentation. Tag: gettingstarted edit |
||
Line 2: | Line 2: | ||
{{external links|date=January 2013}} |
{{external links|date=January 2013}} |
||
'''Free Shipping Day''' is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by [[Christmas Eve]]. The 2012 event |
'''Free Shipping Day''' is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by [[Christmas Eve]]. The 2012 event was scheduled for Monday, Dec. 17 and will include more than 1,000 participating merchants. |
||
== Event History == |
|||
⚫ | In 2010, the third Free Shipping Day began at 12 a.m. EST on Friday, Dec. 17, and ended at 12 a.m. EST, Dec. 18. More than 1,700 merchants from all 50 states participated and the official site saw 317,000 unique visitors. |
||
⚫ | Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders of FreeShipping.org,<ref>[http://www.freeshipping.org FreeShipping.org]</ref> in an effort to extend the online shopping season. Statistics at the time showed online shopping peaked on [[Cyber Monday]], generally held the week immediately following [[Black Friday (shopping)|Black Friday]]. Consumers believed they would not receive their online orders in time for [[Christmas]] after that date. |
||
⚫ | The first event was created in two weeks by Knowles. Several hundred merchants participated and media attention was unusually high. In 2009, more than 750 retailers participated, with 350,000 plus sales taking place through the official site www.FreeShippingDay.com. Merchant participation has more than doubled each subsequent year. Knowles talked with [[Time (magazine)|TIME Magazine]] blogger Brad Tuttle in 2010 about the role of free shipping as a promotional tool, saying, "I see a trend of free shipping offers around the holidays having a lower threshold than they have in years past...we are seeing more merchants offering free shipping on ALL orders" <ref>[http://money.blogs.time.com/2010/12/17/qa-with-free-shipping-day-founder-luke-knowles "Q&A with Free Shipping Day Founder Luke Knowles,"], TIME.</ref> |
||
⚫ | Free Shipping Day was |
||
⚫ | The first event was created in two weeks by Knowles |
||
Free Shipping Day was featured on [[The Today Show|NBC's The Today Show]], [[Fox Business (TV program)|Fox Business]], [[CNN]] and [[Early Show|CBS's Early Show]], as well as in the [[New York Times]], [[Real Simple]], [[Better Homes and Gardens]], [[O magazine|"O" Magazine]] and more than 70 other media outlets. |
Free Shipping Day was featured on [[The Today Show|NBC's The Today Show]], [[Fox Business (TV program)|Fox Business]], [[CNN]] and [[Early Show|CBS's Early Show]], as well as in the [[New York Times]], [[Real Simple]], [[Better Homes and Gardens]], [[O magazine|"O" Magazine]] and more than 70 other media outlets. |
||
⚫ | In 2010, the third Free Shipping Day began at 12 a.m. EST on Friday, Dec. 17, and ended at 12 a.m. EST, Dec. 18. More than 1,700 merchants from all 50 states participated and the official site saw 317,000 unique visitors.Online shoppers spent $942 million to make Free Shipping Day the third highest spending day of the 2010 holiday season, <ref> [http://www.bizreport.com/2010/12/green-monday-free-shipping-day-combine-for-hot-spending-week.html# "Green Monday, Free Shipping Day Combine For Hot Spending Week"], Biz Report.</ref> ultimately boosting online sales 61 percent from 2009.<ref>[http://www.pcmag.com/article2/0,2817,2374540,00.asp "Free Shipping Day Helps Boost Online Sales 61 Percent"], PC Mag.</ref> |
||
== Global == |
== Global == |
||
A Dutch pair of entrepreneurs adapted the concept in 2010 and created GratisBezorging.nl. |
A Dutch pair of entrepreneurs adapted the concept in 2010 and created GratisBezorging.nl. |
||
The event creators have also branched out into Canada |
The event creators have also branched out into [[Canada]] <ref>[http://www.FreeShippingDay.ca Free Shipping Day], Canada.</ref> and the [[United Kingdom]] <ref>[http://www.FreeDeliveryDay.com Free Delivery Day], UK.</ref>. |
||
== References == |
== References == |
||
{{reflist}} |
{{reflist}} |
||
== |
== Further Reading == |
||
⚫ | |||
⚫ | |||
* [http://www.shopsmartmag.org/2010/11/we-heart-free-shipping.html/ ShopSmartMag.org] |
* [http://www.shopsmartmag.org/2010/11/we-heart-free-shipping.html/ ShopSmartMag.org] |
||
* [http://www.huffingtonpost.com/2010/12/17/free-shipping-day-2010-yo_n_798112.html?ir=Business/ Huffington Post] |
* [http://www.huffingtonpost.com/2010/12/17/free-shipping-day-2010-yo_n_798112.html?ir=Business/ Huffington Post] |
||
* [http://www.pcmag.com/article2/0,2817,2374482,00.asp/ PCMag] |
* [http://www.pcmag.com/article2/0,2817,2374482,00.asp/ PCMag] |
||
* [http://money.blogs.time.com/2010/12/17/qa-with-free-shipping-day-founder-luke-knowles Time] |
|||
* [http://www.walletpop.com/2010/12/17/free-shipping-day-2010-the-procrastinators-shopping-event WalletPop.com] |
* [http://www.walletpop.com/2010/12/17/free-shipping-day-2010-the-procrastinators-shopping-event WalletPop.com] |
||
* [http://www.dailyfinance.com/story/free-shipping-day-underscores-amazons-juggernaut/19767097 Daily Finance] |
* [http://www.dailyfinance.com/story/free-shipping-day-underscores-amazons-juggernaut/19767097 Daily Finance] |
||
Line 33: | Line 31: | ||
* [http://latimesblogs.latimes.com/technology/2010/12/free-shipping-day.html LA Times] |
* [http://latimesblogs.latimes.com/technology/2010/12/free-shipping-day.html LA Times] |
||
* [http://www.internetretailer.com/2010/12/15/more-come/ Internet Retailer] |
* [http://www.internetretailer.com/2010/12/15/more-come/ Internet Retailer] |
||
== Additional Resources == |
|||
⚫ | |||
⚫ | |||
[[Category:E-commerce]] |
[[Category:E-commerce]] |
Revision as of 15:42, 20 August 2013
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve. The 2012 event was scheduled for Monday, Dec. 17 and will include more than 1,000 participating merchants.
Event History
Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders of FreeShipping.org,[1] in an effort to extend the online shopping season. Statistics at the time showed online shopping peaked on Cyber Monday, generally held the week immediately following Black Friday. Consumers believed they would not receive their online orders in time for Christmas after that date.
The first event was created in two weeks by Knowles. Several hundred merchants participated and media attention was unusually high. In 2009, more than 750 retailers participated, with 350,000 plus sales taking place through the official site www.FreeShippingDay.com. Merchant participation has more than doubled each subsequent year. Knowles talked with TIME Magazine blogger Brad Tuttle in 2010 about the role of free shipping as a promotional tool, saying, "I see a trend of free shipping offers around the holidays having a lower threshold than they have in years past...we are seeing more merchants offering free shipping on ALL orders" [2]
Free Shipping Day was featured on NBC's The Today Show, Fox Business, CNN and CBS's Early Show, as well as in the New York Times, Real Simple, Better Homes and Gardens, "O" Magazine and more than 70 other media outlets.
In 2010, the third Free Shipping Day began at 12 a.m. EST on Friday, Dec. 17, and ended at 12 a.m. EST, Dec. 18. More than 1,700 merchants from all 50 states participated and the official site saw 317,000 unique visitors.Online shoppers spent $942 million to make Free Shipping Day the third highest spending day of the 2010 holiday season, [3] ultimately boosting online sales 61 percent from 2009.[4]
Global
A Dutch pair of entrepreneurs adapted the concept in 2010 and created GratisBezorging.nl.
The event creators have also branched out into Canada [5] and the United Kingdom [6].
References
Further Reading
- ShopSmartMag.org
- Huffington Post
- PCMag
- WalletPop.com
- Daily Finance
- ABC News
- Washington Post
- LA Times
- Internet Retailer
Additional Resources
- FreeShippingDay.com (Official U.S. website)
- FreeShipping.org (Official, Exclusive Sponsor of Free Shipping Day)