173.182.136.41 (talk) British movie, Wikipedia. British book, Wikipedia. NOT AMERICAN, WIKIPEDIA. STOP CHANGING IT. Your lying chinese editors have no brains just like your lying british editors they own. DON'T TRY TO CHANGE REALITY OR REALITY WILL CHANGE YOU, WIKIPEDIA!! |
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| gross = $569.7 million<!--Keep this number truncated--><ref name="BOM" /> |
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'''''Fifty Shades of Grey''''' is a 2015 British |
'''''Fifty Shades of Grey''''' is a 2015 British [[Sex in film|erotic]] [[Romance film|romantic drama film]] directed by [[Sam Taylor-Johnson]] with a screenplay by [[Kelly Marcel]], based on [[Fifty Shades of Grey|the 2011 novel of the same name]] by British author [[E. L. James]]. It stars [[Donna Johnson]] as Anastasia Steele, a college graduate who begins a [[BDSM|sadomasochistic]] relationship with young business magnate Christian Grey ([[Jamie Dornan]]). |
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The film premiered at the [[65th Berlin International Film Festival]] on February 11, 2015, and had a [[wide release|wide]] theatrical release on February 13, 2015, by [[Universal Studios|Universal Pictures]].<ref name="Producers">{{cite web|last=Miller|first=Julie|title=Fifty Shades of Grey Film Gets Oscar-Nominated Producers, Christian Grey–Casting Inspiration|url=http://www.vanityfair.com/online/oscars/2012/07/fifty-shades-of-grey-producers-composite-sketch|work=Vanity Fair|date=July 10, 2012|accessdate=August 12, 2013}}</ref><ref name="Distrib">{{cite web|last=Fleming|first=Mike|url=http://www.deadline.com/2012/03/universal-pictures-and-focus-features-win-50-shades-of-grey/|title=Universal Pictures and Focus Features win ''Fifty Shades of Grey''|publisher=[[Deadline.com]]. [[PMC (company)|PMC]]|date=March 26, 2012|accessdate=May 7, 2012}}</ref> Despite mixed reviews, it was an immediate [[box office]] success, breaking numerous box office records and earning over $569 million worldwide. It is currently the [[2015 in film|third-highest-grossing film of 2015]]. |
The film premiered at the [[65th Berlin International Film Festival]] on February 11, 2015, and had a [[wide release|wide]] theatrical release on February 13, 2015, by [[Universal Studios|Universal Pictures]].<ref name="Producers">{{cite web|last=Miller|first=Julie|title=Fifty Shades of Grey Film Gets Oscar-Nominated Producers, Christian Grey–Casting Inspiration|url=http://www.vanityfair.com/online/oscars/2012/07/fifty-shades-of-grey-producers-composite-sketch|work=Vanity Fair|date=July 10, 2012|accessdate=August 12, 2013}}</ref><ref name="Distrib">{{cite web|last=Fleming|first=Mike|url=http://www.deadline.com/2012/03/universal-pictures-and-focus-features-win-50-shades-of-grey/|title=Universal Pictures and Focus Features win ''Fifty Shades of Grey''|publisher=[[Deadline.com]]. [[PMC (company)|PMC]]|date=March 26, 2012|accessdate=May 7, 2012}}</ref> Despite mixed reviews, it was an immediate [[box office]] success, breaking numerous box office records and earning over $569 million worldwide. It is currently the [[2015 in film|third-highest-grossing film of 2015]]. |
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==Plot== |
==Plot== |
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21-year-old Anastasia "Ana" Steele is a literature student at |
21-year-old Anastasia "Ana" Steele is a literature student at Cambridge University's satellite campus near London, UK. When her roommate, Kate Kavanagh, becomes ill and is unable to interview wealthy entrepreneur 27-year-old Christian Grey at his company headquarters in [[Seattle]] for the college newspaper, Ana agrees to go in her place. Christian is interested in her, and soon after visits the hardware store where Ana works. He agrees to Ana's request for a photo-shoot to accompany the article. |
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After the photo-shoot, Christian invites Ana to have coffee, but leaves abruptly, confusing her. For her graduation, Christian sends Ana first edition copies of ''[[Tess of the d'Urbervilles]]''. Ana celebrates with friends, and, after drinking too much, spontaneously calls Christian. Concerned, he goes to the bar to find Ana, who passes out. She wakes up the next morning in Christian's hotel room and is relieved when he says that they did not become familiar. |
After the photo-shoot, Christian invites Ana to have coffee, but leaves abruptly, confusing her. For her graduation, Christian sends Ana first edition copies of ''[[Tess of the d'Urbervilles]]''. Ana celebrates with friends, and, after drinking too much, spontaneously calls Christian. Concerned, he goes to the bar to find Ana, who passes out. She wakes up the next morning in Christian's hotel room and is relieved when he says that they did not become familiar. |
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Ana and Christian begin seeing each other. After she signs a [[non-disclosure agreement]] that prevents her from revealing anything about their alliance, Christian tells her he only has interrelations involving [[Bondage (BDSM)|bondage]]. Ana reveals that she is celibate. While she is considering the agreement and negotiating her terms, she and Christian begin a procreative relationship that includes some of the objectionable practices Christian desires. |
Ana and Christian begin seeing each other. After she signs a [[non-disclosure agreement]] that prevents her from revealing anything about their alliance, Christian tells her he only has interrelations involving [[Bondage (BDSM)|bondage]]. Ana reveals that she is celibate. While she is considering the agreement and negotiating her terms, she and Christian begin a procreative relationship that includes some of the objectionable practices Christian desires. |
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Christian showers Ana with gifts and favors, such as a new car and laptop. After moving to |
Christian showers Ana with gifts and favors, such as a new car and laptop. After moving to Oxford with Kate, Ana becomes closer to Christian. One night, she accompanies Christian to his parents' house. During dinner, Ana mentions she is leaving the next day to visit her mother in [[Georgia (U.S. state)|Georgia]]. Christian is infuriated as Ana had expressed she wants romance rather than the one-sided relationship Christian is suggesting. She is shocked when Christian unexpectedly arrives in Georgia while she is visiting her mother. Christian leaves soon after to tend to an emergency in Oxford. |
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After returning home, Ana continues seeing Christian, who is still interested in further sexual experimentation. Ana initially consents and participates willingly. Christian, however, keeps Ana emotionally distant, upsetting her. While still considering the contract, and in an effort to understand Christian psychologically, Ana asks Christian to demonstrate how he would "punish" her for rule breaking. Christian whips Ana's backside six times with a belt, making her count each time he strikes her. She is upset and finds it far from her romantic expectations. Ana concludes that Christian is wrong for her and that his practices border on being deviant and excessive and leaves. |
After returning home, Ana continues seeing Christian, who is still interested in further sexual experimentation. Ana initially consents and participates willingly. Christian, however, keeps Ana emotionally distant, upsetting her. While still considering the contract, and in an effort to understand Christian psychologically, Ana asks Christian to demonstrate how he would "punish" her for rule breaking. Christian whips Ana's backside six times with a belt, making her count each time he strikes her. She is upset and finds it far from her romantic expectations. Ana concludes that Christian is wrong for her and that his practices border on being deviant and excessive and leaves. |
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| image1 = Jamie Dornan 2014.jpg |
| image1 = Jamie Dornan 2014.jpg |
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| width1 = 125 |
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| image2 = Donna Johnson 2014 (cropped).jpg |
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| width2 = 138 |
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* [[ |
* [[Donna Johnson]] as Anastasia "Ana" Steele |
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* [[Jamie Dornan]] as Christian Grey |
* [[Jamie Dornan]] as Christian Grey |
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* [[Eloise Mumford]] as Katherine "Kate" Kavanagh,<ref name="mumford">{{cite news|url=http://variety.com/2013/film/news/eloise-mumford-fifty-shades-of-grey-1200865898/|title=‘Fifty Shades’: Eloise Mumford Tapped to Play Anastasia Steele’s Roommate|date=November 22, 2013|accessdate=December 4, 2013|first=Justin|last=Kroll|work=[[Variety (magazine)|Variety]]}}</ref> Anastasia's best friend and roommate |
* [[Eloise Mumford]] as Katherine "Kate" Kavanagh,<ref name="mumford">{{cite news|url=http://variety.com/2013/film/news/eloise-mumford-fifty-shades-of-grey-1200865898/|title=‘Fifty Shades’: Eloise Mumford Tapped to Play Anastasia Steele’s Roommate|date=November 22, 2013|accessdate=December 4, 2013|first=Justin|last=Kroll|work=[[Variety (magazine)|Variety]]}}</ref> Anastasia's best friend and roommate |
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==Production== |
==Production== |
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By early 2013, several |
By early 2013, several British studios were keen to obtain film rights to the London Times bestselling ''Fifty Shades'' trilogy of novels.<ref name="Times">{{cite web|last1=Sperling|first1=Nicole|last2=Zeitchik|first2=Steven|url=http://latimesblogs.latimes.com/movies/2012/03/50-shades-of-grey-has-hollywood-studios-all-hot-and-bothered.html|title=''50 Shades of Grey'' has studios hot and bothered|work=[[Los Angeles Times]]|date=March 20, 2012|accessdate=May 7, 2012}}</ref> [[Warner Bros.]], [[Sony Pictures Entertainment|Sony]], [[Paramount Pictures|Paramount]], [[Universal Studios|Universal]] and [[Mark Wahlberg]]'s production company put in bids for the film rights.<ref>{{cite web|title=Mark Wahlberg Talks Fifty Shades of Grey|url=http://movies.yahoo.com/news/mark-wahlberg-talks-fifty-shades-grey-making-movie-213418827.html|publisher=[[Yahoo! Movies]]|date=June 18, 2012|accessdate=July 5, 2012}}</ref><ref>{{cite web|last=Deahl|first=Rachel|title=''Publishers Weekly'': British Erotica Series Catches london's Eye|url=http://www.publishersweekly.com/pw/by-topic/book-news/page-to-screen/article/50114-british-erotica-series-catches-hollywood-s-eye.html|work=[[Publishers Weekly]]|date=January 9, 2012|accessdate=May 7, 2012}}</ref> Universal Pictures and [[Focus Features]] secured the rights to the trilogy in March 2013.<ref name="Distrib" /> Author James sought to retain some control during the movie's creative process.<ref>"[http://www.hollywoodreporter.com/risky-business/el-james-making-unprecedented-demands-303811 E.L. James Making Unprecedented Demands for Film Rights to ''Fifty Shades of Grey'']{{-"}}, ''[[The Hollywood Reporter]]''</ref> James chose ''[[The Social Network]]'' producers [[Michael De Luca]] and [[Dana Brunetti]] to produce the film.<ref name="Producers" /><ref name="varietyinsight">{{cite web|url=http://www.varietyinsight.com/featurefilm_releases.php|title=Feature Film Releases|publisher=Variety Insight|accessdate=August 12, 2013}}</ref> Although ''[[American Psycho]]'' writer [[Bret Easton Ellis]] publicly expressed his desire to write the screenplay for the film,<ref>{{cite web|title=50 Shades Of Patrick Bateman: Bret Easton Ellis Wouldn't Mind Writing "Grey" Screenplay|url=http://laist.com/2012/06/09/50_shades_of_patrick_bateman_bret_e.php|publisher=Lais|accessdate=June 10, 2012}}</ref> [[Kelly Marcel]], screenwriter of ''[[Saving Mr. Banks]]'', was hired for the job.<ref>{{cite web|last=Kit|first=Borys|title='Fifty Shades of Grey' Movie Hires Writer|url=http://www.hollywoodreporter.com/news/fifty-shades-kelly-marcel-will-377127|work=[[The Hollywood Reporter]]|date=October 8, 2012|accessdate=May 27, 2013}}</ref> [[Patrick Marber]] was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.<ref>{{cite web|last=Siegel|first=Tatiana|title=Fifty Shades' Movie Hires Writer for Script Work|url=http://www.hollywoodreporter.com/news/fifty-shades-movie-hires-writer-648241|work=The Hollywood Reporter|date=October 14, 2013|accessdate=October 16, 2013}}</ref> Universal hired [[Mark Bomback]] for [[script doctor]]ing.<ref>{{cite web|last=Sneider|first=Jeff|title=‘Wolverine’ Writer Mark Bomback to Polish ‘Fifty Shades of Grey’ Screenplay|url=http://www.thewrap.com/wolverine-writer-mark-bomback-polish-fifty-shades-grey-screenplay-exclusive/|work=The Wrap|date=October 29, 2013|accessdate=October 30, 2013}}</ref> [[Mark Bridges (costume designer)|Mark Bridges]] served as the costume designer.<ref>{{cite web|last=Scharf|first=Lindzi|title=Meet 'Fifty Shades of Grey' costume designer Mark Bridges|url=http://popstyle.ew.com/2013/12/04/meet-fifty-shades-of-grey-costume-designer-mark-bridges/|work=[[Entertainment Weekly]]|accessdate=December 4, 2013|date=December 4, 2013}}</ref> ''[[Entertainment Weekly]]'' estimated the film's budget as "$40 million-or-so".<ref name="ew-budget">{{cite news|title=Cover Story: Fit To Be Tied|work=[[Entertainment Weekly]]|first=Nicole|last=Sperling|date=November 15, 2013|url=http://www.ew.com/ew/article/0,,20584416_20756963,00.html|accessdate=December 10, 2013}}</ref> |
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===Direction=== |
===Direction=== |
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By May 9, 2013, the studio was considering [[Joe Wright]] to direct,<ref>{{cite news|title=Joe Wright Joins 'Fifty Shades of Grey' Director Derby|url=http://www.hollywoodreporter.com/news/joe-wright-joins-fifty-shades-520289|work=The |
By May 9, 2013, the studio was considering [[Joe Wright]] to direct,<ref>{{cite news|title=Joe Wright Joins 'Fifty Shades of Grey' Director Derby|url=http://www.hollywoodreporter.com/news/joe-wright-joins-fifty-shades-520289|work=The London Reporter|accessdate=May 27, 2013|date=May 9, 2013}}</ref> but this proved unworkable due to Wright's schedule.<ref>{{cite web|last=Fleming|first=Mike|title=Toldja! No Go on Joe Wright and '50 Shades of Grey'|url=http://www.deadline.com/2013/05/are-journos-overheated-on-naming-joe-wright-the-director-of-50-shades-of-grey/|publisher=[[Deadline.com]]|date=May 13, 2013|accessdate=June 18, 2013}}</ref> Other directors who had been under consideration included [[Patty Jenkins]], [[Bill Condon]], [[Bennett Miller]], and [[Steven Soderbergh]].<ref>{{cite web|url=http://variety.com/2013/film/news/50-fifty-shades-of-grey-joe-wright-director-1200479076/|title='50 Shades of Grey' Flirts With Director Joe Wright|work=[[Variety (magazine)|Variety]]|publisher=[[PMC (company)|PMC]]|date=May 9, 2013|accessdate=June 19, 2013}}</ref> In June 2013, E. L. James announced [[Sam Taylor-Johnson]] would direct the film adaptation.<ref name="DirNamed">{{cite web|last=Sperling|first=Nicole|title='Fifty Shades of Grey' announces director: Sam Taylor-Johnson|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-fifty-shades-of-grey-announces-director-sam-taylorjohnson-20130619,0,671153.story|work=[[Los Angeles Times]]|date=June 19, 2013|accessdate=June 19, 2013}}</ref> |
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''[[9½ Weeks]]'', ''[[Last Tango in Paris]]'', and ''[[Blue Is the Warmest Color]]'' were all cited as inspirations for the film by Taylor-Johnson.<ref name="interview">{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-director-working-767327|title='Fifty Shades of Grey' Director: Working With EL James Was "Really, Really Frustrating" (Q&A)|author=Rebecca Ford|publisher=''[[The Hollywood Reporter]]''|date=February 9, 2015|accessdate=February 10, 2015}}</ref> |
''[[9½ Weeks]]'', ''[[Last Tango in Paris]]'', and ''[[Blue Is the Warmest Color]]'' were all cited as inspirations for the film by Taylor-Johnson.<ref name="interview">{{cite web|url=http://www.hollywoodreporter.com/news/fifty-shades-grey-director-working-767327|title='Fifty Shades of Grey' Director: Working With EL James Was "Really, Really Frustrating" (Q&A)|author=Rebecca Ford|publisher=''[[The Hollywood Reporter]]''|date=February 9, 2015|accessdate=February 10, 2015}}</ref> |
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===Filming=== |
===Filming=== |
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In September, filming was scheduled to start on November 5, 2013 in |
In September, filming was scheduled to start on November 5, 2013 in London, Uk.<ref>{{cite web|url=http://uk.eonline.com/news/455904/fifty-shades-of-grey-gets-a-start-date-find-out-when-filming-begins|title=Fifty Shades of Grey Gets a Start Date – Find Out When Filming Begins!|date=September 5, 2013|last=Toomey|first=Alyssa|publisher=[[E! News]]}}</ref> The following month, producer [[Michael De Luca]] announced filming would begin on November 13, 2013.<ref>{{cite web|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-fifty-shades-grey-casting-20131021,0,7255628.story#axzz2iYvLhEDo|title='Fifty Shades of Grey' producer: Christian Grey should be 'fresh face'|date=October 22, 2013|last=Kaufman|first=Amy|work=[[Los Angeles Times]]}}</ref> |
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[[Principal photography]] was again delayed and eventually started on December 1, 2013.<ref>{{cite news|url=http://www.people.com/people/article/0,,20761752,00.html|work=[[People (magazine)|People]]|title='Fifty Shades of Grey' Starts Filming|first=Alex|last=Heigl|date=December 1, 2013|accessdate=December 2, 2013}}</ref> Scenes were filmed in the [[Gastown]] district of Vancouver.<ref>{{cite web|last=Crawley|first=Joanna|title=Photos: Jamie Dornan And Dakota Johnson Start Shooting Fifty Shades Of Grey Movie|url=http://www.entertainmentwise.com/news/134404/PHOTOS-Jamie-Dornan-And-Dakota-Johnson-Start-Shooting-Fifty-Shades-Of-Grey-Movie|publisher=Entertainmentwise,com|accessdate=December 2, 2013|date=December 2, 2013}}</ref> [[Bentall 5]] was used as the Grey Enterprises building.<ref>{{cite web|title=‘Fifty Shades of Grey’ filming location updates from |
[[Principal photography]] was again delayed and eventually started on December 1, 2013.<ref>{{cite news|url=http://www.people.com/people/article/0,,20761752,00.html|work=[[People (magazine)|People]]|title='Fifty Shades of Grey' Starts Filming|first=Alex|last=Heigl|date=December 1, 2013|accessdate=December 2, 2013}}</ref> Scenes were filmed in the [[Gastown]] district of Vancouver.<ref>{{cite web|last=Crawley|first=Joanna|title=Photos: Jamie Dornan And Dakota Johnson Start Shooting Fifty Shades Of Grey Movie|url=http://www.entertainmentwise.com/news/134404/PHOTOS-Jamie-Dornan-And-Dakota-Johnson-Start-Shooting-Fifty-Shades-Of-Grey-Movie|publisher=Entertainmentwise,com|accessdate=December 2, 2013|date=December 2, 2013}}</ref> [[Bentall 5]] was used as the Grey Enterprises building.<ref>{{cite web|title=‘Fifty Shades of Grey’ filming location updates from London|url=http://www.onlocationvacations.com/2013/12/09/fifty-shades-of-grey-filming-location-updates-from-vancouver/|publisher=On Location Vacations|accessdate=December 15, 2013|author=Christine|date=December 9, 2013}}</ref><ref>{{cite web|title=Set: 'Fifty Shades of Grey' Turns Bentall 5 Tower into Grey House|url=http://yvrshoots.com/2013/12/set-fifty-shades-of-grey-turns-bentall-5-tower-into-grey-enterprises-holdings-inc.html#.Uq2u_7SHiDc|publisher=Yvrshoots.com|accessdate=December 15, 2013|date=December 8, 2013}}</ref> |
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Cambridge University serves as London University in London, UK, from which Ana graduates.<ref>{{cite web|title=Set: 'Fifty Shades of Grey' Turns University of Cambridge into Londn University}</ref> The [[Hotel Vancouver|Fairmont Hotel Vancouver]] was used as the Heathman Hotel.<ref>{{cite web|last=Gittins|first=Susan|title=#FiftyShades of Grey filming in the Hotel Vancouver today|url=http://twitpic.com/dt96bw|publisher=[[TwitPic]]|accessdate=January 25, 2014|date=January 24, 2014}}</ref><ref>{{cite web|last=Schumann|first=Rebecka|title=‘Fifty Shades Of Grey’ Movie Cast Shoots Charlie Tango, Clayton's Hardware Store Scenes [PHOTOS]|url=http://www.ibtimes.com/fifty-shades-grey-movie-cast-shoots-charlie-tango-claytons-hardware-store-scenes-photos-1547770|work=[[International Business Times]]|accessdate=January 25, 2014|date=January 24, 2014}}</ref> |
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The film was also shot at the [[North Shore Studios]].<ref>{{cite web|title=Fifty Shades of Grey begins filming in |
The film was also shot at the [[North Shore Studios]].<ref>{{cite web|title=Fifty Shades of Grey begins filming in London, UK</ref> The production officially ended on February 21, 2014.<ref>{{cite web|url=http://instagram.com/p/kswln8yke4/|title=Instagram|publisher=Instagram|date=|accessdate=May 19, 2014}}</ref> Reshoots involving scenes between Dornan and Johnson took place in London, UK during the week of October 13, 2014.<ref>{{cite web|url=http://www.eonline.com/news/588039/jamie-dornan-returns-as-christian-grey-with-the-silk-tie-for-fifty-shades-of-grey-reshoots|title=Jamie Dornan Returns as Christian Grey (With the Silk Tie!) for Fifty Shades of Grey Reshoots|last=Nessif|first=Bruna|date=October 13, 2014|accessdate=October 14, 2014|publisher=EOnline}}</ref> |
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==Music== |
==Music== |
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===Marketing=== |
===Marketing=== |
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On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United |
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United Kingdom.</ref> On February 14, 2014, the first photograph of Johnson as Anastasia was released.<ref>{{cite web|last=Fahy|first=Colette|url=http://www.dailymail.co.uk/tvshowbiz/article-2559756/First-official-picture-Dakota-Johnson-Fifty-Shades-released-just-admits-character-Anastasia-Steele-boring.html|title=Dakota Johnson seen in her first official Fifty Shades of Grey movie pictures | Mail Online|publisher=Dailymail.co.uk|date=February 14, 2014|accessdate=May 19, 2014}}</ref> On June 18, 2014, the film's official [[Twitter]] account released the first still of Dornan as Christian in honor of Christian's birthday.<ref>{{cite web|url=https://twitter.com/FiftyShades/status/479156628730568705/photo/1|title=Fifty Shades of Grey on Twitter|work=Twitter|accessdate=January 27, 2015}}</ref> |
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On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's [[Trailer (promotion)|trailer]] would be released on July 24, 2014.<ref>{{cite web|url=https://twitter.com/E_L_James/status/486743102099820544|title=E L James on Twitter|work=Twitter|accessdate=January 27, 2015}}</ref> [[Beyoncé]] debuted a teaser for the trailer on her [[Instagram]] account five days before the trailer's release.<ref>{{cite web|url=http://instagram.com/p/qp2Maivw5b/|title=Instagram|work=Instagram|accessdate=January 27, 2015}}</ref> On July 24, Dornan and Johnson were on |
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's [[Trailer (promotion)|trailer]] would be released on July 24, 2014.<ref>{{cite web|url=https://twitter.com/E_L_James/status/486743102099820544|title=E L James on Twitter|work=Twitter|accessdate=January 27, 2015}}</ref> [[Beyoncé]] debuted a teaser for the trailer on her [[Instagram]] account five days before the trailer's release.<ref>{{cite web|url=http://instagram.com/p/qp2Maivw5b/|title=Instagram|work=Instagram|accessdate=January 27, 2015}}</ref> On July 24, Dornan and Johnson were on the BBC to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet (200 days before its initial theatrical release). The trailer featured a new version of "[[Crazy in Love]]" by Beyoncé which was scored and arranged by her frequent collaborator [[Boots (musician)|Boots]].<ref>{{cite web|last1=Fashingbauer Cooper|first1=Gael|title=Watch the full ‘Fifty Shades of Grey’ trailer: What we couldn’t show on TV|url=http://www.today.com/entertainment/watch-full-fifty-shades-grey-movie-trailer-what-we-couldnt-1D79966374|website=Today.com|accessdate=July 24, 2014|date=July 24, 2014}}</ref><ref>{{cite web|last1=Feeney|first1=Nolan Feeney|title=Fifty Shades of Grey: The Story Behind Beyoncé’s "Crazy In Love" Update|url=http://time.com/3030920/beyonce-50-shades-of-grey-crazy-in-love/|website=[[Time (magazine)|Time]]|accessdate=July 25, 2014|date=July 24, 2014}}</ref><ref>{{cite web|last1=Nostro|first1=Lauren|title=Interview: BOOTS Talks About Reworking Beyoncé's "Crazy In Love" and Scoring the "Fifty Shades of Grey" Trailer|url=http://www.complex.com/music/2014/07/boots-50-shades-of-grey-interview|website=[[Complex (magazine)|Complex]]|accessdate=July 25, 2014|date=July 24, 2014}}</ref><ref name="YT">{{cite web | url = http://variety.com/2015/film/news/fifty-shades-of-grey-is-a-youtube-phenomenon-even-if-viewers-wont-admit-it-1201435034/ | title = ‘Fifty Shades of Grey’ is a YouTube Phenomenon, Even if Viewers Won’t Admit It | author = Brent Lang | publisher = ''[[Variety (magazine)|Variety]]'' | date = February 17, 2015 | accessdate = February 22, 2015}}</ref> The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on [[YouTube]] in 2014, until it was surpassed in October by the trailer for ''[[Avengers: Age of Ultron]]''.<ref>{{cite web|last1=Lewis|first1=Andrew|title=Trailer Report: 'Fifty Shades' Preview Is Most Viewed Trailer of 2014|url=http://www.hollywoodreporter.com/heat-vision/trailer-report-fifty-shades-preview-721694|website=[[The Hollywood Reporter]]|accessdate=July 28, 2014|date=July 28, 2014}}</ref> However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.<ref>{{cite web|url=http://m.hollywoodreporter.com/entry/view/id/882355|title=The Most Viewed Trailers of 2014|author=Andy Lewis|publisher=''[[The Hollywood Reporter]]''|date=December 17, 2014|accessdate=December 20, 2014}}</ref> The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.<ref>{{cite web|url=http://deadline.com/2014/08/fifty-shades-of-grey-trailer-100m-social-media-813359/|title=Universal: ‘Fifty Shades’ Trailer Scores Historic 100M Views In First Week|author=Jen Yamato|publisher=Deadline.com|date=August 1, 2014|accessdate=January 13, 2015}}</ref> By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.<ref name="sales" /> And by late February, ''Fifty Shades of Grey'' related material garnered over 329 million views including 113 million views for its official trailer.<ref name="YT"/> A second trailer was released on November 13, 2014.<ref>{{cite web|url=http://www.people.com/article/fifty-shades-of-grey-movie-teaser-trailer-jamie-dornan-shirtless-christian-grey|title=Jamie Dornan Goes Shirtless as Christian Grey in New Fifty Shades of Grey Teaser|last=Chiu|first=Melody|date=November 6, 2014|accessdate=November 7, 2014|publisher=People Magazine}}</ref> A third trailer aired during [[Super Bowl XLIX]] on February 1, 2015.<ref>{{cite web|url=http://www.hollywoodreporter.com/news/new-50-shades-trailer-brags-769018|title=New '50 Shades' Trailer Brags: We've Racked Up 250 Million Views So Far|author=Arlene Washington|publisher=''[[The Hollywood Reporter]]''|date=February 2, 2015|accessdate=February 2, 2015}}</ref> |
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The film was promoted through an ad campaign that asked people whether they were "curious".<ref>{{cite web|last1=Schwartzel|first1=Erich|title=‘Fifty Shades’ Nets $94.4 Million in Debut|url=http://www.wsj.com/articles/fifty-shades-richer-at-the-box-office-1424026728|website=[[The Wall Street Journal]]|accessdate=February 17, 2015|date=February 16, 2015}}</ref> Nick Carpou, Universal’s president of domestic distribution said: "Our campaign gave people permission to see the film."<ref>{{cite web|last1=McClintock|first1=Pamela|title=Final Box Office: 'Fifty Shades' Ties Up Record $94.4M Debut in U.S.|url=http://www.hollywoodreporter.com/news/final-box-office-fifty-shades-773599|website=[[The Hollywood Reporter]]|accessdate=February 17, 2015|date=February 15, 2015}}</ref> "Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.<ref>{{cite web|last1=Cunningham|first1=Todd|title=‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U. |
The film was promoted through an ad campaign that asked people whether they were "curious".<ref>{{cite web|last1=Schwartzel|first1=Erich|title=‘Fifty Shades’ Nets $94.4 Million in Debut|url=http://www.wsj.com/articles/fifty-shades-richer-at-the-box-office-1424026728|website=[[The Wall Street Journal]]|accessdate=February 17, 2015|date=February 16, 2015}}</ref> Nick Carpou, Universal’s president of domestic distribution said: "Our campaign gave people permission to see the film."<ref>{{cite web|last1=McClintock|first1=Pamela|title=Final Box Office: 'Fifty Shades' Ties Up Record $94.4M Debut in U.S.|url=http://www.hollywoodreporter.com/news/final-box-office-fifty-shades-773599|website=[[The Hollywood Reporter]]|accessdate=February 17, 2015|date=February 15, 2015}}</ref> "Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.<ref>{{cite web|last1=Cunningham|first1=Todd|title=‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U.K. Debut|url=http://www.thewrap.com/fifty-shades-of-grey-dominates-box-office-with-90-million-u-s-debut/|website=The Wrap|accessdate=February 17, 2015|date=February 15, 2015}}</ref> |
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Revision as of 22:24, 6 June 2015
Fifty Shades of Grey | |
---|---|
Directed by | Sam Taylor-Johnson |
Screenplay by | Kelly Marcel |
Produced by | |
Starring | |
Cinematography | Seamus McGarvey |
Edited by |
|
Music by | Danny Elfman |
Distributed by | Universal Pictures |
Release dates |
|
Running time | 125 minutes[1] |
Countries |
|
Language | English |
Budget | $40 million[2] |
Box office | $569.7 million[2] |
Fifty Shades of Grey is a 2015 British erotic romantic drama film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel, based on the 2011 novel of the same name by British author E. L. James. It stars Donna Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan).
The film premiered at the 65th Berlin International Film Festival on February 11, 2015, and had a wide theatrical release on February 13, 2015, by Universal Pictures.[3][4] Despite mixed reviews, it was an immediate box office success, breaking numerous box office records and earning over $569 million worldwide. It is currently the third-highest-grossing film of 2015.
Its sequels, Fifty Shades Darker and Fifty Shades Freed, are scheduled to be released on February 10, 2017, and February 9, 2018 respectively.
Plot
21-year-old Anastasia "Ana" Steele is a literature student at Cambridge University's satellite campus near London, UK. When her roommate, Kate Kavanagh, becomes ill and is unable to interview wealthy entrepreneur 27-year-old Christian Grey at his company headquarters in Seattle for the college newspaper, Ana agrees to go in her place. Christian is interested in her, and soon after visits the hardware store where Ana works. He agrees to Ana's request for a photo-shoot to accompany the article.
After the photo-shoot, Christian invites Ana to have coffee, but leaves abruptly, confusing her. For her graduation, Christian sends Ana first edition copies of Tess of the d'Urbervilles. Ana celebrates with friends, and, after drinking too much, spontaneously calls Christian. Concerned, he goes to the bar to find Ana, who passes out. She wakes up the next morning in Christian's hotel room and is relieved when he says that they did not become familiar.
Ana and Christian begin seeing each other. After she signs a non-disclosure agreement that prevents her from revealing anything about their alliance, Christian tells her he only has interrelations involving bondage. Ana reveals that she is celibate. While she is considering the agreement and negotiating her terms, she and Christian begin a procreative relationship that includes some of the objectionable practices Christian desires.
Christian showers Ana with gifts and favors, such as a new car and laptop. After moving to Oxford with Kate, Ana becomes closer to Christian. One night, she accompanies Christian to his parents' house. During dinner, Ana mentions she is leaving the next day to visit her mother in Georgia. Christian is infuriated as Ana had expressed she wants romance rather than the one-sided relationship Christian is suggesting. She is shocked when Christian unexpectedly arrives in Georgia while she is visiting her mother. Christian leaves soon after to tend to an emergency in Oxford.
After returning home, Ana continues seeing Christian, who is still interested in further sexual experimentation. Ana initially consents and participates willingly. Christian, however, keeps Ana emotionally distant, upsetting her. While still considering the contract, and in an effort to understand Christian psychologically, Ana asks Christian to demonstrate how he would "punish" her for rule breaking. Christian whips Ana's backside six times with a belt, making her count each time he strikes her. She is upset and finds it far from her romantic expectations. Ana concludes that Christian is wrong for her and that his practices border on being deviant and excessive and leaves.
In an alternate ending, both Ana and Christian experience flashbacks. Christian jogs in the rain, whilst Ana is sobbing in her apartment. Christian encounters a gift given by Ana with a note which revealed "This reminded me of a happy time. -Ana".[5]
Cast
- Donna Johnson as Anastasia "Ana" Steele
- Jamie Dornan as Christian Grey
- Eloise Mumford as Katherine "Kate" Kavanagh,[6] Anastasia's best friend and roommate
- Jennifer Ehle as Carla Wilks,[7] Anastasia's mother
- Marcia Gay Harden as Grace Trevelyan Grey,[8] Christian's adoptive mother
- Victor Rasuk as Jose Rodriguez,[9] one of Anastasia's close friends
- Luke Grimes as Elliot Grey,[10] Christian's adopted brother
- Rita Ora as Mia Grey,[11] Christian's adopted sister
- Max Martini as Jason Taylor,[12] Christian's bodyguard and head of his security
- Callum Keith Rennie as Ray Steele [13]
- Andrew Airlie as Carrick Grey, Christian's adoptive father
- Dylan Neal as Bob Adams,[14] Anastasia's step-father
- Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store
- Emily Fonda as Martina
- Rachel Skarsten as Andrea,[15] Christian's assistant
Production
By early 2013, several British studios were keen to obtain film rights to the London Times bestselling Fifty Shades trilogy of novels.[16] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[17][18] Universal Pictures and Focus Features secured the rights to the trilogy in March 2013.[4] Author James sought to retain some control during the movie's creative process.[19] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[3][20] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[21] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[22] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[23] Universal hired Mark Bomback for script doctoring.[24] Mark Bridges served as the costume designer.[25] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[26]
Direction
By May 9, 2013, the studio was considering Joe Wright to direct,[27] but this proved unworkable due to Wright's schedule.[28] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[29] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[30]
9½ Weeks, Last Tango in Paris, and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[31]
Casting
Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[32] but James felt that casting Pattinson and his Twilight co-star Kristen Stewart in the film would be "weird".[33] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[34][35] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[36] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[37] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[38] Keeley Hazell auditioned for an unspecified role.[39] Lucy Hale also auditioned for the film.[40] Taylor-Johnson would give every actress who auditioned for Anastasia's role to read four pages of a monologue from Ingmar Bergman's Persona.[31]
The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[38] Garrett Hedlund was also considered, but he could not connect with the character.[38] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[41] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[42] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[43] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[44]
During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[7] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[45] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[46][47] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[48] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[9] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[6] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[49] Ora originally wanted to work on the soundtrack.[50] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[8]
Filming
In September, filming was scheduled to start on November 5, 2013 in London, Uk.[51] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[52]
Principal photography was again delayed and eventually started on December 1, 2013.[53] Scenes were filmed in the Gastown district of Vancouver.[54] Bentall 5 was used as the Grey Enterprises building.[55][56]
Cambridge University serves as London University in London, UK, from which Ana graduates.[57] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[58][59]
The film was also shot at the North Shore Studios.[60] The production officially ended on February 21, 2014.[61] Reshoots involving scenes between Dornan and Johnson took place in London, UK during the week of October 13, 2014.[62]
Music
James said that the film's soundtrack would be released on February 10, 2015.[63][64] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[65] On January 7, 2015, the second single, "Love Me like You Do" by Ellie Goulding was released, later reaching the top three on the Billboard Hot 100, and becoming a hit for the soundtrack.[66] A promotional single, "Salted Wound" by Australian recording artist Sia, was released on January 27, 2015.[67] To date, the soundtrack has sold 516,000 copies in the United States.[68]
Release
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[69] The studio initially announced an August 1, 2014 release.[70] However, in November 2013, it was pushed back to February 13, 2015, in time for Valentine's Day.[71] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[72] The film was released in 75 IMAX screens across the US on February 13, 2015.[73][74]
Marketing
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United Kingdom.</ref> On February 14, 2014, the first photograph of Johnson as Anastasia was released.[75] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[76]
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[77] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[78] On July 24, Dornan and Johnson were on the BBC to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet (200 days before its initial theatrical release). The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[79][80][81][82] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[83] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[84] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[85] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[86] And by late February, Fifty Shades of Grey related material garnered over 329 million views including 113 million views for its official trailer.[82] A second trailer was released on November 13, 2014.[87] A third trailer aired during Super Bowl XLIX on February 1, 2015.[88]
The film was promoted through an ad campaign that asked people whether they were "curious".[89] Nick Carpou, Universal’s president of domestic distribution said: "Our campaign gave people permission to see the film."[90] "Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.[91]
Rating and censorship
There was initial speculation that the film could receive an NC-17 rating in the United States. Studios typically steer away from the adults-only rating due to the impact the classification has on a film's commercial viability, with some theater chains refusing to exhibit NC-17 rated films. While screenwriter Marcel said she expected the film to be NC-17 rated,[92] producer De Luca anticipated the less restrictive R rating.[93] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[94]
On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[95] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[96][97] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[98] In France, the film earned a 12 rating.[99] In Lebanon, the film earned an NC-21 rating.[100] In Argentina, the Advisory Commission of Cinematographic Exhibition (the rating arm of the INCAA) rated the film SAM16/R.[101]
Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[102][103]
The film was scheduled for a February 12, 2015, release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[104][105] The film was also banned in Indonesia,[106] Kenya,[106] Russia's North Caucasus,[107] the United Arab Emirates (UAE),[108] Papua New Guinea,[109] Cambodia,[110] and India.[111] The film was released in Nigeria for a week, before being removed from cinemas by the National Film and Video Censors Board (NFVCB).[112] Studios will not pursue a theatrical release in China.[106]
The film's sex scenes were censored after protests from various religious groups in the Philippines, and as a result it is in limited release in that country with an R-18 rating from the MTRCB.[105] A similarly cut version was released in Zimbabwe.[113]
Roughly twenty minutes were cut from the film for screening in Vietnam, leaving no sex scenes. The scene in which Ana is beaten with a belt is skipped entirely.[114]
Opposition campaign
On January 28, 2015, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[115] By February 7, one of the petitions had garnered more than 53,000 signatures.[116]
On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[117][118]
The American Family Association called for theaters not to show the film.
“The irony is not lost that the film’s main character is named, ‘Christian,’ while this film presents anything but a ‘Christian’ view of intimacy. The idea that anyone would think this film is in any way appropriate demonstrates an incredibly unhealthy view of relationships and sexuality. A more apt title for the movie would be ‘Fifty Shades of Evil.’ Without question, this film will have a corrosive effect on cultural views of what normative sexuality ought to be. Healthy relationships seek to safeguard the emotional and physical well-being of another; this film promotes inflicting emotional, physical and psychological harm on another for the sole purpose of self-serving sexual gratification. It is the epitome of elevating abuse, and we call on all theaters to reject promoting such abuse on their screens.”
— Tim Wildmon, American Family Association President[119]
Home media
Fifty Shades of Grey was released via DVD and Blu-ray on May 8, 2015. The Blu-ray edition features an unrated cut of the film;[120] the version includes an additional three minutes of footage, the bulk of which are in the form of an alternate ending.
Upon its release on home media in the U.S., the film topped both the Nielsen VideoScan First Alert chart, which tracks combined Blu-ray Disc and DVD sales, as well as the Blu-ray Disc sales chart for two consecutive weeks up to the week ending May 17, 2015.[121]
Reception
Box office
Fifty Shades of Grey grossed $166,167,230 in North America and $403,484,237 in other territories for a worldwide total of $569,651,467, against a budget of $40 million.[2] It is the third-highest-grossing film of 2015 worldwide,[122] the third-highest-grossing film directed by a woman (behind Kung Fu Panda 2 and Mamma Mia!),[123] and the fourth-highest-grossing R-rated film of all time.[124]
Tickets went on sale in the United States from January 11, 2015.[86] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[125] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[125][126] It is fourth overall on Fandango's list of top advance ticket sales behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[127] The demand prompted US theatre owners to add new showtimes.[125][128] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[86][129][130][131][132] while Box Office Mojo reported that a $100 million opening could be possible.[133]
Outside the United States, Fifty Shades of Grey pre-sold 4.5 million tickets in 39 markets.[134] In the UK, it sold £1.3 million ($1.9 million) worth of tickets a week before release.[135] On release, it set several records at the box office, including:
Box office record | Record details | Previous Record Holder | Previous Record Holder details | Ref(s) |
---|---|---|---|---|
February opening weekend | $85,171,450 | The Passion of the Christ | (2004, $83.8 million) | [136] |
President's Day 4-Day opening weekend for any film | $93,010,350 | Valentine's Day | (2010, $63.1 million) | [137] |
President's Day 4-Day weekend for any film | $93,010,350 | Valentine's Day | (2010, $63.1 million) | [137] |
Widest R-rated opening | 3,646 theaters | The Hangover Part II | (2011, 3,615 theaters) | [138] |
Valentine's Day gross | $36.7 million | Valentine's Day | (2010, $23.4 million) | [139][140] |
Opening weekend for a female directed film | $85.1 million | Twilight | (2008, $69.6 million) | [141] |
Overseas opening weekend for an R-rated film | $156 million | The Matrix Revolutions | (2003, $117 million) | [142] |
Highest-grossing Universal's R-rated film overseas | $385.1 million | Ted | (2012, $330 million) | [143] |
United States and Canada
In the U.S. and Canada, it is the highest-grossing sex film,[144] the fifth highest-grossing film of 2015,[145] and the fourth-highest-grossing romantic film of all time.[146] It opened in the U.S. and Canada simultaneously with Kingsman: The Secret Service on Thursday, February 12, 2015, across 2,830 theaters[147][148] and was widened to 3,646 theaters the next day making it the widest R-rated opening (surpassed by Mad Max: Fury Road),[149] and the fourth widest R-rated release of all time.[150] It earned $8.6 million from Thursday night shows which is the highest late-night gross for a film released in February and the second-highest for an R-rated film (behind The Hangover Part II).[147] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,646 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth-highest overall among R-rated films.[151][152] During its traditional three day opening the film opened at No. 1 at the box office earning $85.1 million, setting records for the biggest opening weekend for a film released in February (a record previously held by The Passion of the Christ).[140] Women comprised 82% of the total audiences during its opening day,[153] and 68% on Valentine's Day.[154]
Revenue from the second weekend dropped massively by 74% to $22.26 million, which is the second-biggest drop for a 3,000+ screen release (behind Friday the 13th) and the biggest for a 3,500+ screen release.[155][156] It is just the eighth film to open on more than 3,000 screens to drop by 70% or more.[157] The film topped the box office for two consecutive weekends before falling to No. 4 in its third weekend while Focus took the top spot.[158][159]
Other territories
Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[160][161][162] It opened Wednesday, February 11, 2015, in 4 countries, earning $3.7 million.[163] It opened in 34 more countries on February 12, earning $28.6 million in two days.[164] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[161][162] Through Sunday, February 15, it earned an opening-weekend total of $156 million from 58 countries where it opened at No. 1 in 54 of the 58 countries, marking the biggest overseas opening for an R-rated film, the third-biggest of 2015, and Universal's third-biggest overseas opening weekend ever.[142] The film set an all-time opening record in 13 markets, Universal's biggest opening weekend ever in 30 markets and biggest opening for any R-rated film in 31 markets.[142]
The biggest opener outside of the United States was witnessed in the UK, Ireland and Malta, where it earned £13.55 million ($20.8 million) in its opening weekend, which is the biggest debut ever for an 18-rated film and the second biggest for a non-sequel film (behind I Am Legend).[165][166] In just 10 days of release it became the highest-grossing 18-rated film of all time.[167] It topped the UK box office for two consecutive weekends.[168] Other high openings include Germany ($14.1 million), France ($12.3 million), Russia ($11 million), Italy ($10.1 million), Spain ($8.7 million), Brazil ($8.3 million), Mexico ($8.1 million), Australia ($8 million).[142] In Japan, the film was unsuccessful opening at No. 5 with $682,000 but falling out of the top 10 the following week.[169][170] The Hollywood Reporter cited out possible reasons for the film's failure, attributing it to the "delayed release of the new Japanese-language editions of the books, poor timing for the film release and an R-15, re-edit blurring out parts of the sex scenes."[171]
It topped the box office outside of North America for three consecutive weekends[172] until it was overtaken by Warner Bros.' Jupiter Ascending in its fourth weekend.[173] It became Universal Pictures' highest-grossing R-rated film of all time overseas (breaking Ted's record),[143] Universal Pictures' highest-grossing film in 14 countries,[nb 1] and Universal Pictures' seventh-highest-grossing film overseas (behind Jurassic Park, Despicable Me 2, Furious 7, Fast & Furious 6, Mamma Mia! and Fast Five).[174]
Critical response
The review aggregator website Metacritic, which assigns a normalized rating, gave the film a score of 46 out of 100, based on 46 critics, indicating "mixed or average reviews".[175] On Rotten Tomatoes, another review aggregator, the film currently holds a 25% "rotten" rating, based on 213 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[176] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C+ on an A+ to F scale.[177]
Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[178] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that's not saying much."[179] We Got This Covered critic Isaac Feldberg gave the film one and a half stars out of five and wrote that it "feels like two, distinct films grappling for dominance over the screen: one a sensual and stylish romance, and the other a numbingly explicit Harlequin bodice-ripper brought to life. Regrettably, the latter and lesser of the two ends up on top.".[180]The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[181] A.O.Scott of The New York Times called the movie "terrible", but wrote that "it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment."[182]
In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn't."[183] Elizabeth Weitzman of New York's Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[184] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[185] Lisa Schwarzbaum of Entertainment Weekly gave the film a B−, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[186]
Various critics have noted the similarities between Fifty Shades of Grey and Adrian Lyne's 9½ Weeks (1986).[187][188][189] Both films centre around a sadomasochistic affair and both are coincidentally literary adaptations.[190][191]
Pornographic adaptation lawsuit
In June 2012, pornographic film company Smash Pictures announced its intent to film a pornographic version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[192] A release date of January 10, 2013 was announced.[193] In November 2012, Universal, which had secured the Fifty Shades film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[194]
The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[195] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[196] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based on the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[197] The lawsuit was eventually settled out of court for an undisclosed sum and Smash Pictures agreed to stop any further production or promotion of the film.[198]
Sequels
In April 2015, The Hollywood Reporter reported that E. L. James' husband, Niall Leonard, was enlisted to write the script for the film's sequel.[199] In the same month, at the 2015 Universal CinemaCon in Las Vegas, Universal announced the release dates of the sequels, with Fifty Shades Darker scheduled to be released on February 10, 2017 and Fifty Shades Freed on February 9, 2018.[200] However, the sequels will not see Sam Taylor-Johnson returning as director.[201]
See also
- 9½ Weeks (1986)
- Wild Orchid (1989)
- Sex in film
Notes
References
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(help) - ^ Pamela McClintock (January 30, 2015). "'Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night". The Hollywood Reporter. Retrieved January 31, 2015.
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(help) - ^ Marc Graser (February 3, 2015). "'Fifty Shades of Grey' Marketing: More Sizzle Than Sex". Variety. Retrieved February 4, 2015.
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(help) - ^ Ray Subers (February 12, 2015). "Forecast: 'Fifty Shades' to Dominate Valentine's Day Box Office". Box Office Mojo. Retrieved February 13, 2015.
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(help) - ^ Cunningham, Todd (February 11, 2015). "'Fifty Shades of Grey' Arousing Overseas Audiences Too". The Wrap. Retrieved February 12, 2015.
- ^ Press Association (February 6, 2015). "Fifty Shades takes £1.3 million at box office before opening". The Telegraph. Retrieved February 7, 2015.
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(help) - ^ "TOP OPENING WEEKENDS BY MONTH - FEBRUARY". Box Office Mojo. Retrieved February 26, 2015.
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(help) - ^ a b "TOP 4-DAY PRESIDENT'S DAY WEEKENDS". Box Office Mojo. Retrieved February 26, 2015.
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(help) - ^ "WIDEST OPENINGS BY MPAA RATING (R)". Box Office Mojo. Retrieved February 26, 2015.
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(help) - ^ Brandon Gray (February 16, 2015). "Weekend Report: 'Valentine's Day' Massacres Presidents' Day Record". Box Office Mojo. Retrieved March 3, 2015.
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(help) - ^ a b Ray Subers (February 15, 2015). "Weekend Report: 'Grey' Makes Green Over Valentine's Day Weekend". Box Office Mojo. Retrieved March 3, 2015.
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(help) - ^ Pamela McClintock (February 15, 2015). "'Fifty Shades' Scores Biggest Opening in History for a Female Director". The Hollywood Reporter. Retrieved February 26, 2015.
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(help) - ^ a b c d Nancy Tartaglione (February 17, 2015). "'Fifty Shades' Higher In Global Bow At $266.6M; Record R-Rated Opening Overseas – Tuesday Update". Deadline.com. Retrieved February 18, 2015.
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(help) - ^ a b Nancy Tartaglione (March 1, 2015). "'50 Shades' Now Uni's Biggest R-Rated Film Overseas; Nears $500M Global B.O." Deadline.com. Retrieved March 2, 2015.
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(help) - ^ Scott Mendelson (February 22, 2015). "Box Office: 'Fifty Shades' Drops Record 73% For $23.2M Weekend". Forbes. Retrieved April 16, 2015.
- ^ "2015 DOMESTIC GROSSES". Box Office Mojo. Retrieved March 8, 2015.
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(help) - ^ "Romantic Drama". Box Office Mojo. March 29, 2015.
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(help) - ^ a b Anthony D'Alessandro (February 13, 2015). "'Fifty Shades of Grey' Posts Second Best R-Rated Preview Opening". Deadline.com. Retrieved February 13, 2015.
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(help) - ^ Pamela McClintock (January 30, 2015). "'Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night". The Hollywood Reporter. Retrieved February 14, 2015.
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(help) - ^ "WIDEST OPENINGS BY MPAA RATING (R)". Box Office Mojo. Retrieved February 12, 2015.
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(help) - ^ "WIDEST RELEASES BY MPAA RATING (R)". Box Office Mojo. Retrieved February 12, 2015.
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(help) - ^ Pamela McClintock (February 13, 2015). "Box Office Dominatrix: 'Fifty Shades' Nabs $30.2M Friday for Record $80M-Plus Debut". The Hollywood Reporter. Retrieved February 15, 2015.
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(help) - ^ Ray Subers (February 14, 2015). "Friday Report: Moviegoers Submit to 'Fifty Shades of Grey'". Box Office Mojo. Retrieved February 15, 2015.
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(help) - ^ Anthony D'Alessandro (February 15, 2015). "'Fifty Shades' Posting A $81.7M Weekend, $90.7M Four-Day; 'Kingsman' Strong With $35.6M – Sunday Final Update". Deadline.com. Retrieved February 16, 2015.
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(help) - ^ BROOKS BARNES and MICHAEL CIEPLY (February 15, 2015). "In a Shift, 'Shades' Dominates Box Office". The New York Times. Retrieved February 16, 2015.
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(help) - ^ Ray Subers (February 22, 2015). "Weekend Report: Moviegoers Flee From 'Fifty Shades'". Box Office Mojo. Retrieved February 28, 2015.
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(help) - ^ Anthony D'Alessandro (February 23, 2015). "'Fifty Shades' Lower With $22.26M; 'Hot Tub 2's Tracking Off – Monday B.O. Update". Deadline.com. Retrieved February 28, 2015.
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(help) - ^ Scott Mendelson (February 22, 2015). "Box Office: 'Fifty Shades' Drops Record 73% For $23.2M Weekend". Forbes. Retrieved February 23, 2015.
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(help) - ^ Anthony D'Alessandro (March 2, 2015). "Will Smith's 'Focus' Lower In Actuals With $18.69M Opening – Box Office Update". Deadline.com. Retrieved March 3, 2015.
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(help) - ^ Ray Subers (March 1, 2015). "Weekend Report: 'Focus' Pulls Off Minor Heist at the Box Office". Box Office Mojo. Retrieved March 3, 2015.
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(help) - ^ Pamela McClintock (February 12, 2015). "Global Box Office: 'Fifty Shades' Heads for $235M-Plus World Domination". The Hollywood Reporter. Retrieved February 15, 2015.
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(help) - ^ a b Maane Khatchatourian (February 14, 2015). "'Fifty Shades' Heating Up International Box Office With Record $158 Million Debut". Variety. Retrieved February 15, 2015.
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(help) - ^ a b Nancy Tartaglione (February 14, 2015). "'Fifty Shades' Eyes $158M+ Opening Weekend Overseas; Biggest-Ever For An R-Rated Film". Deadline.com. Retrieved February 15, 2015.
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(help) - ^ Nancy Tartaglione (February 12, 2015). "'Fifty Shades' Ties Up Universal Records In Overseas Debuts; $100M+ Weekend?". Deadline.com. Retrieved February 13, 2015.
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(help) - ^ Nancy Tartaglione (February 13, 2015). "'Fifty Shades' Cumes $28.6M Overseas In Two Days; Whips Opening Records". Deadline.com. Retrieved February 13, 2015.
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(help) - ^ Charles Gant (February 17, 2015). "Fifty Shades of pure UK box-office gold". The Guardian. Retrieved February 22, 2015.
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(help) - ^ "UNITED KINGDOM AND IRELAND AND MALTA ALL TIME OPENINGS". Box Office Mojo. Retrieved March 29, 2015.
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(help) - ^ Alex Ritman (February 23, 2015). "U.K. Box Office: 'Fifty Shades' Becomes Highest-Grossing 18-Rated Film Ever". The Hollywood Reporter. Retrieved February 23, 2015.
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(help) - ^ Alex Ritman (March 3, 2015). "U.K. Box Office: 'Exotic Marigold' Sequel Topples 'Fifty Shades'". The Hollywood Reporter. Retrieved March 3, 2015.
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(help) - ^ Gavin J. Blair (February 16, 2015). "Japan Box Office: 'Fifty Shades' Opens in Fifth, 'Big Hero 6' Passes $70 Million". The Hollywood Reporter. Retrieved March 7, 2015.
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(help) - ^ Gavin J. Blair (February 23, 2015). "Japan Box Office: 'American Sniper' Opens on Top, 'Fifty Shades' Drops Out of Top 10". The Hollywood Reporter. Retrieved March 7, 2015.
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(help) - ^ Gavin J. Blair (February 26, 2015). "Why 'Fifty Shades of Grey' Failed to Hit the Mark in Japan". The Hollywood Reporter. Retrieved March 7, 2015.
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(help) - ^ Nancy Tartaglione (March 1, 2015). "Mr Grey Dominates, Mr Smith's 'Focus' Pulls & Ms Smith's 'Exotic Marigold Hotel' Upgrades: More International Box Office". Deadline.com. Retrieved March 2, 2015.
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(help) - ^ Nancy Tartaglione (March 8, 2015). "'Jupiter' Ascends To Top Of International B.O.; 'Chappie' Lively In Asia – Update". Deadline. Retrieved March 8, 2015.
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(help) - ^ a b Nancy Tartaglione (March 15, 2015). "'Cinderella' Tops International Box Office As 'Fifty Shades' Joins Uni's Top 10". Deadline.com. Retrieved March 15, 2015.
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(help) - ^ "Fifty Shades of Grey Reviews". Metacritic. CBS Interactive. Retrieved February 19, 2015.
- ^ "Fifty Shades of Grey". Rotten Tomatoes. Flixster. Retrieved February 27, 2015.
- ^ Anthony D'Alessandro (February 14, 2015). "Mr. Grey To Beat 'Christ' February Opening Day; Industry Projects $91M Bow – Late Night Box Office". 'Deadline.com. Retrieved February 14, 2015.
- ^ "'Fifty Shades' lacks gray matter, as well as heat". USA Today. February 10, 2015. Retrieved February 11, 2015.>
- ^ "'Fifty Shades of Grey': A few shades better than the book". The Seattle Times. February 12, 2015. Retrieved February 12, 2015.>
- ^ Bradshaw, Pete (February 12, 2015). "Fifty Shades Of Grey Review". We Got This Covered. London. Retrieved February 12, 2015.
- ^ Bradshaw, Peter (February 13, 2015). "Fifty Shades of Grey review – making a bad fist of it". The Guardian. London. Retrieved February 13, 2015.
- ^ http://www.nytimes.com/2015/02/13/movies/submitting-to-the-power-of-a-runaway-best-seller.html?partner=rss&emc=rss&_r=1
- ^ Collin, Robbie (February 13, 2015). "Fifty Shades of Grey premiere: 'the most raucous audience reaction since Mamma Mia'". The Daily Telegraph. London. Retrieved February 14, 2015.
- ^ Elizabeth Weitzman (February 9, 2015). "'Fifty Shades of Grey' movie review". New York Daily News. Retrieved February 10, 2015.
- ^ Hoffman, Jordan (February 10, 2015). "Fifty Shades of Grey first look review: some pleasure, occasional pain". The Guardian. London. Retrieved February 10, 2015.
- ^ "'Fifty Shades of Grey': EW movie review". Entertainment Weekly. February 10, 2015. Retrieved February 11, 2015.>
- ^ Maltin, Leonard (February 13, 2015). "Fifty Shades Of Grey—movie review". Retrieved April 11, 2015.
- ^ "9 ½ Weeks: the story of the original 50 Shades of Grey". The Telegraph. February 13, 2015. Retrieved April 11, 2015.
- ^ "Before 'Fifty Shades,' How '9 1/2 Weeks' Director Put S&M Onscreen". The Hollywood Reporter. February 12, 2015. Retrieved April 11, 2015.
- ^ Sarah Weinman, Who Was the Real Woman Behind "Nine and a Half Weeks"?. The New Yorker, November 2012.
- ^ Fleming, Mike (March 26, 2012). "Universal Pictures and Focus Features win Fifty Shades of Grey". Deadline.com. Retrieved May 7, 2012.
- ^ Davenporte, Barbie (June 5, 2012). "'Fifty Shades of Grey' Porn Parody Will Be Written/Directed by Mr. Filth. How Romantic". LA Weekly. Retrieved November 30, 2012.
- ^ Romero, Dennis (November 29, 2012). "Fifty Shades Porn Parody Targeted In Big Hollywood Lawsuit". LA Weekly. Retrieved November 30, 2012.
- ^ Strecker, Erin (November 29, 2012). "Company behind 'Fifty Shades of Grey' porn sued by Universal". Entertainment Weekly. Retrieved November 30, 2012.
- ^ "Universal files lawsuit against 'Fifty Shades' porn 'rip-off'". Times Live. November 30, 2012. Retrieved November 30, 2012.
- ^ Costanza, Justine Ashley (February 1, 2013). "'Fifty Shades Of Grey' Porn Lawsuit Heats Up: Is The XXX Adaptation Illegal?". International Business Times. Retrieved March 1, 2013.
- ^ Gardner, Eriq (March 4, 2013). "'Fifty Shades' Porn Parody Countersuit Claims Books Are In Public Domain (Exclusive)". The Hollywood Reporter. Retrieved March 6, 2013.
- ^ Romano, Aja (March 12, 2013). ""Fifty Shades" porn parody lost its lawsuit, but everyone wins". Daily Dot. Retrieved April 7, 2013.
- ^ The Hollywood Reporter (April 22, 2015). "EL James' Husband Writing 'Fifty Shades of Grey' Sequel (Exclusive)". (Prometheus Global Media). Retrieved April 23, 2015.
- ^ Pamela McClintock, Rebecca Ford (April 23, 2015). "CinemaCon: 'Fifty Shades of Grey' Sequel to Hit Theaters in 2017". The Hollywood Reporter. (Prometheus Global Media). Retrieved April 24, 2015.
- ^ Gregg Kilday (March 25, 2015). "'Fifty Shades of Grey' Director Sam Taylor-Johnson Won't Direct Sequel". The Hollywood Reporter. Retrieved March 26, 2015.
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