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|company_type = Wholly owned subsidiary |
|company_type = Wholly owned subsidiary |
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|parent = [[DineEquity]] |
|parent = [[DineEquity]] |
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|company_slogan = "Together is good." "Get It Together, Baby." "A whole new neighborhood." |
|company_slogan = "Together is good." "Get It Together, Baby." "Movin' On Up to the East Side" "A whole new neighborhood." |
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|foundation = 1980 |
|foundation = 1980 |
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|founder = Bill |
|founder = Bill Palmer, "Cots" Palmer, T.J. Palmer |
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|location = [[Lenexa, Kansas]], [[USA]] |
|location = [[Lenexa, Kansas]], [[USA]] |
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|key_people = Julia Stewart, President & CEO<ref>{{citation | title=50 Most Powerful Women - Julia Stewart | url=http://money.cnn.com/galleries/2007/fortune/0709/gallery.women_mostpowerful.fortune/49.html | accessdate=2008-01-01}}</ref> |
|key_people = Julia Stewart, President & CEO<ref>{{citation | title=50 Most Powerful Women - Julia Stewart | url=http://money.cnn.com/galleries/2007/fortune/0709/gallery.women_mostpowerful.fortune/49.html | accessdate=2008-01-01}}</ref> <br/> |
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|num_employees = |
|num_employees = 99,460 (2008) |
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|industry = [[Restaurant]]s |
|industry = [[Restaurant]]s |
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|revenue = {{profit}}$ |
|revenue = {{profit}}$9.216 billion [[United States dollar|USD]] (2008) |
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|operating_income = {{profit}}$157.637 million [[United States dollar|USD]] (2005) |
|operating_income = {{profit}}$157.637 million [[United States dollar|USD]] (2005) |
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|net_income = {{profit}}$ |
|net_income = {{profit}}$8.802 billion [[United States dollar|USD]] (2005) |
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|homepage = [http://www.applebees.com/ www.applebees.com] |
|homepage = [http://www.applebees.com/ www.applebees.com] |
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}} |
}} |
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'''Applebee’s International, Inc.''' is a [[United States]] company which develops, franchises, and operates the '''Applebee's Neighborhood Grill and Bar''' [[List of restaurant chains|restaurant chain]]. As of [[November 25]], [[2007]], there were 1,965 restaurants operating system-wide in 49 states, 17 international countries, and one U.S. territory. |
'''Applebee’s International, Inc.''' is a [[United States]] company which develops, franchises, and operates the '''Applebee's Neighborhood Grill and Bar''' as well as its subsidiary [[Applebee's|Applebee's Software]] [[List of restaurant chains|restaurant chain]]. As of [[November 25]], [[2007]], there were 1,965 restaurants operating system-wide in 49 states, 17 international countries, and one U.S. territory. |
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In [[November 2007]], [[IHOP (restaurant)|IHOP]] announced that it had completed a $1.9 billion purchase of the Applebee's chain.<ref name="IHOP">{{cite news | url=http://www.iht.com/articles/ap/2007/11/29/business/NA-FIN-COM-US-IHOP-Applebees.php | title=Pancake house operator IHOP completes acquisition of Applebee's restaurant chain | publisher = [[Associated Press]] | date = 2007-11-29 | accessdate = 2008-02-14}}</ref> |
In [[November 2007]], [[IHOP (restaurant)|IHOP]] announced that it had completed a $1.9 billion purchase of the Applebee's chain.<ref name="IHOP">{{cite news | url=http://www.iht.com/articles/ap/2007/11/29/business/NA-FIN-COM-US-IHOP-Applebees.php | title=Pancake house operator IHOP completes acquisition of Applebee's restaurant chain | publisher = [[Associated Press]] | date = 2007-11-29 | accessdate = 2008-02-14}}</ref> IHOP had plans to rename Applebee's to "The International House of Paincakes," but this idea was discarded by the company's leadership after only a few weeks in summer 2008. |
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== History == |
== History == |
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The Applebee's chain was started by Bill and T.J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in [[Atlanta, Georgia]] in [[1980]]. After opening their second restaurant the pair sold their company to [[W. R. Grace and Company]] in [[1983]]. As part of the transaction, Bill Palmer was named president of the Applebee's Division an indirect subsidiary of [[W. R. Grace and Company]]. |
The Applebee's chain was started by Bill and T.J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in [[Atlanta, Georgia]] in [[1980]], this turned out to be a horrible loss of money for the two brothers, who ended up committing insurance fraud in order to repay their debts. After opening their second restaurant the pair sold their company to [[W. R. Grace and Company]] in [[1983]]. As part of the transaction, Bill Palmer was named president of the Applebee's Division an indirect subsidiary of [[W. R. Grace and Company]], a further clause stated that T.J. Palmer would recieve an unspecified amount of money each year to avoid disclosing information about rallies held outside of Atlanta that featured Bill Palmer in a leadership role, next to the burning cross. Bill Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system, eventually earning enough money to silence his brother permanently. He became an Applebee's franchisee in [[1985]] and today owns more than three dozen Applebee's restaurants. Several of these have a special "Applebee's Kick It To The Curb" curbside service which is mandatory for people with skin darker than a paper bag. |
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[[Image:Applebees logo.svg|left|thumb|The original Applebee's logo that used from 1980 to 2007. It is still used at many Applebee's locations.]] |
[[Image:Applebees logo.svg|left|thumb|The original Applebee's logo that used from 1980 to 2007. It is still used at many Applebee's locations. The burning cross and set of initials have been removed from this icon.]] |
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In [[1986]], the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own. |
In [[1986]], the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own, but not to reflect it so much that his original idea of selling tiny apartments within the restaurant for supplicant consumers. |
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In [[1988]], Applebee's International, Inc. became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace. |
In [[1988]], Applebee's International, Inc. became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace. W. R. Grace then changed its name to the [[New York Knicks]], acquiring [[Bill Paxton]] in a trade from the [[Whiskey|Kentucky Nightmare]]. W.R. Grace moved on to the 1997 NBA Finals, but [[Patrick Ewing]] missed a foul shot to lose game 7 for the Knicks 91-90. His body was found in the [[Hudson River]] near [[Albany, New York|Albany]] the next morning. |
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Today, with more than 1,900 restaurants, Applebee's is the world's largest casual dining restaurant chain.<ref>{{citation | title=IHOP News Release | url=http://phx.corporate-ir.net/phoenix.zhtml?c=104384&p=irol-newsArticle_Print&ID=1082773 | accessdate=2008-01-01}}</ref> From 1993 to 2005, Applebee's opened 100 or more new restaurants each year. The company estimates the development potential of the Applebee's concept in the United States to be at least 3,000 restaurants. |
Today, with more than 1,900 restaurants, Applebee's is the world's largest casual dining restaurant chain.<ref>{{citation | title=IHOP News Release | url=http://phx.corporate-ir.net/phoenix.zhtml?c=104384&p=irol-newsArticle_Print&ID=1082773 | accessdate=2008-01-01}}</ref> From 1993 to 2005, Applebee's opened 100 or more new restaurants each year. The company estimates the development potential of the Applebee's concept in the United States to be at least 3,000 restaurants. Some of these 3,000 restaurants will be drive-through service only, usually located at the ends of strip malls. These drive-through Applebee's, the first of which was completed in July 2008 in [[Burnsville, Minnesota]] feature a "Quick Service" Menu consisting of Buffalo Wings, Cheeseburgers, Tilapia, and its "Road Soda" menu which consists of a variety of alcoholic beverages served in discreet paper cups, such as the "Mojito-to-Go" and the "Highway Highball." The company advertised the concept successfully with the tagline "Take the back roads home from Applebee's." |
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On [[July 16]], [[2007]], [[IHOP (restaurant)|IHOP Corp.]] announced that it agreed to buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6 percent premium to the closing price on [[July 13]], [[2007]]. IHOP, which franchises nearly all of its restaurants, said it hoped to employ that strategy with Applebee's. “We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way,” Julia Stewart, IHOP's chairman and chief executive officer, said. “Obviously, we have opportunities to find points of differentiation – things that no one has but Applebee’s – and I think the future is very bright.” |
On [[July 16]], [[2007]], [[IHOP (restaurant)|IHOP Corp.]] announced that it agreed to buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6 percent premium to the closing price on [[July 13]], [[2007]]. IHOP, which franchises nearly all of its restaurants, said it hoped to employ that strategy with Applebee's, and was prepared to take drastic action to prove its intentions. “We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way,” Julia Stewart, IHOP's chairman and chief executive officer, said. “Obviously, we have opportunities to find points of differentiation – things that no one has but Applebee’s – and I think the future is very bright. However, employees that fail to conform to new IHOP-tested procedures will be found guilty of breach of contract, and their homes will be burned to the ground by greeters.” |
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As part of the company's new marketing campaign and slogan, [[Wanda Sykes]] was hired to voice the chain's new mascot, the Applebee's Apple.<ref name="Wanda">{{cite news |
As part of the company's new marketing campaign and slogan, [[Wanda Sykes]] was hired to voice the chain's new mascot, the Applebee's Apple.<ref name="Wanda">{{cite news |
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| publisher = ''[[The New York Times]]'' |
| publisher = ''[[The New York Times]]'' |
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| date = 2007-10-25 |
| date = 2007-10-25 |
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| accessdate = 2008-02-14}}</ref> The character currently appears in |
| accessdate = 2008-02-14}}</ref> The character was immediately fired when company officers discovered Ms. Sykes was less funny that a stay in a Hospice House. The character currently appears only in the nightmares of the few poor souls subjected to the brief Wanda Sykes fueled marketing campaign. New commercials star a talking distended colon voiced by John Goodman touting Applebee's various specials and stating the new slogans, "Stomach Cramps is good" and "Get me to a toilet, baby!" as the phone numbers for poison control scroll at the bottom of the screen. A new campaign started on February 25, 2008, featuring Horatio Sans doing a 29 minute bit about how much he love's Applebee's new microwave chicken, steaks, and salads and introducing their newest logo "Just slightly better than what you would cook for yourself at home if you were clinically depressed." |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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==External |
==External Links== |
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* [http://www.applebees.com/ Official website] |
* [http://www.applebees.com/ Official website] |
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Revision as of 05:07, 19 September 2008
Applebee's logo | |
Company type | Wholly owned subsidiary |
---|---|
Industry | Restaurants |
Founded | 1980 |
Founder | Bill Palmer, "Cots" Palmer, T.J. Palmer |
Headquarters | Lenexa, Kansas, USA |
Key people | Julia Stewart, President & CEO[1] |
Revenue | $9.216 billion USD (2008) |
$157.637 million USD (2005) | |
$8.802 billion USD (2005) | |
Number of employees | 99,460 (2008) |
Parent | DineEquity |
Website | www.applebees.com |
Applebee’s International, Inc. is a United States company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar as well as its subsidiary Applebee's Software restaurant chain. As of November 25, 2007, there were 1,965 restaurants operating system-wide in 49 states, 17 international countries, and one U.S. territory.
In November 2007, IHOP announced that it had completed a $1.9 billion purchase of the Applebee's chain.[2] IHOP had plans to rename Applebee's to "The International House of Paincakes," but this idea was discarded by the company's leadership after only a few weeks in summer 2008.
History
The Applebee's chain was started by Bill and T.J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in Atlanta, Georgia in 1980, this turned out to be a horrible loss of money for the two brothers, who ended up committing insurance fraud in order to repay their debts. After opening their second restaurant the pair sold their company to W. R. Grace and Company in 1983. As part of the transaction, Bill Palmer was named president of the Applebee's Division an indirect subsidiary of W. R. Grace and Company, a further clause stated that T.J. Palmer would recieve an unspecified amount of money each year to avoid disclosing information about rallies held outside of Atlanta that featured Bill Palmer in a leadership role, next to the burning cross. Bill Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system, eventually earning enough money to silence his brother permanently. He became an Applebee's franchisee in 1985 and today owns more than three dozen Applebee's restaurants. Several of these have a special "Applebee's Kick It To The Curb" curbside service which is mandatory for people with skin darker than a paper bag.
In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own, but not to reflect it so much that his original idea of selling tiny apartments within the restaurant for supplicant consumers.
In 1988, Applebee's International, Inc. became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace. W. R. Grace then changed its name to the New York Knicks, acquiring Bill Paxton in a trade from the Kentucky Nightmare. W.R. Grace moved on to the 1997 NBA Finals, but Patrick Ewing missed a foul shot to lose game 7 for the Knicks 91-90. His body was found in the Hudson River near Albany the next morning.
Today, with more than 1,900 restaurants, Applebee's is the world's largest casual dining restaurant chain.[3] From 1993 to 2005, Applebee's opened 100 or more new restaurants each year. The company estimates the development potential of the Applebee's concept in the United States to be at least 3,000 restaurants. Some of these 3,000 restaurants will be drive-through service only, usually located at the ends of strip malls. These drive-through Applebee's, the first of which was completed in July 2008 in Burnsville, Minnesota feature a "Quick Service" Menu consisting of Buffalo Wings, Cheeseburgers, Tilapia, and its "Road Soda" menu which consists of a variety of alcoholic beverages served in discreet paper cups, such as the "Mojito-to-Go" and the "Highway Highball." The company advertised the concept successfully with the tagline "Take the back roads home from Applebee's."
On July 16, 2007, IHOP Corp. announced that it agreed to buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6 percent premium to the closing price on July 13, 2007. IHOP, which franchises nearly all of its restaurants, said it hoped to employ that strategy with Applebee's, and was prepared to take drastic action to prove its intentions. “We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way,” Julia Stewart, IHOP's chairman and chief executive officer, said. “Obviously, we have opportunities to find points of differentiation – things that no one has but Applebee’s – and I think the future is very bright. However, employees that fail to conform to new IHOP-tested procedures will be found guilty of breach of contract, and their homes will be burned to the ground by greeters.”
As part of the company's new marketing campaign and slogan, Wanda Sykes was hired to voice the chain's new mascot, the Applebee's Apple.[4] The character was immediately fired when company officers discovered Ms. Sykes was less funny that a stay in a Hospice House. The character currently appears only in the nightmares of the few poor souls subjected to the brief Wanda Sykes fueled marketing campaign. New commercials star a talking distended colon voiced by John Goodman touting Applebee's various specials and stating the new slogans, "Stomach Cramps is good" and "Get me to a toilet, baby!" as the phone numbers for poison control scroll at the bottom of the screen. A new campaign started on February 25, 2008, featuring Horatio Sans doing a 29 minute bit about how much he love's Applebee's new microwave chicken, steaks, and salads and introducing their newest logo "Just slightly better than what you would cook for yourself at home if you were clinically depressed."
References
- ^ 50 Most Powerful Women - Julia Stewart, retrieved 2008-01-01
- ^ "Pancake house operator IHOP completes acquisition of Applebee's restaurant chain". Associated Press. 2007-11-29. Retrieved 2008-02-14.
- ^ IHOP News Release, retrieved 2008-01-01
- ^ Quenqua, Douglas (2007-10-25). "Polishing Up the Apple in Applebee's". The New York Times. Retrieved 2008-02-14.
{{cite news}}
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