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'''Apple Jacks''' is a brand of [[breakfast cereal|cereal]] produced by [[Kellogg Company|Kellogg's]] and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at [[MIT]].<ref>[http://www.zoominfo.com/Search/PersonDetail.aspx?PersonID=192090517&searchSource=basic_ssb&singleSearchBox=William+Thilly&personName=William+Thilly zoominfo.com]</ref> In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." |
'''Apple Jacks''' is a brand of [[breakfast cereal|cereal]] produced by [[Kellogg Company|Kellogg's]] and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at [[MIT]].<ref>[http://www.zoominfo.com/Search/PersonDetail.aspx?PersonID=192090517&searchSource=basic_ssb&singleSearchBox=William+Thilly&personName=William+Thilly zoominfo.com]</ref> In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." |
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Originally, all Apple Jacks cereal pieces were [[ |
Originally, all Apple Jacks cereal pieces were [[blue (colour)|blue]] and O-shaped, although they have become brighter and more orange colored over the decades. In 1998, O-shaped [[red]] pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the red jacks were X's for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8's (double O's) for a period of time. |
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More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates an unfortunate accident from a mid '07 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together.<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=1092 mrbreakfast.com]</ref> The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. |
More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates an unfortunate accident from a mid '07 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together.<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=1092 mrbreakfast.com]</ref> The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. |
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In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels. |
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels. |
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Around |
Around 1961, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl duo. The commercials featured the children singing and tumbling around. Their reign lasted almost twenty years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in the late 1980s. |
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A television ad campaign in the |
A television ad campaign in the 1980s featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor. The slogan for this campaign became "We eat what we like". The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. |
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As of [[2005]], the marketing mascots are a care-free [[Jamaica]]n cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as ''Apple Jacks Adventures'' in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Due to legal troubles, Bad Apple's antagonistic nature was dropped; Apple and CinnaMon were then portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. In 2007, Apple and Cinnamon where fused together with Cinnamon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine. In 2009 Apple and Cinnamon were transported out of their cartoon world to the real world of New York City, where they continue to race each other to the bowl. |
As of [[2005]], the marketing mascots are a care-free [[Jamaica]]n cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as ''Apple Jacks Adventures'' in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Due to legal troubles, Bad Apple's antagonistic nature was dropped; Apple and CinnaMon were then portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. In 2007, Apple and Cinnamon where fused together with Cinnamon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine. In 2009 Apple and Cinnamon were transported out of their cartoon world to the real world of New York City, where they continue to race each other to the bowl. |
Revision as of 23:03, 24 May 2011
Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT.[1] In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon."
Originally, all Apple Jacks cereal pieces were blue and O-shaped, although they have become brighter and more orange colored over the decades. In 1998, O-shaped red pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the red jacks were X's for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8's (double O's) for a period of time.
More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates an unfortunate accident from a mid '07 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together.[2] The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples.
Advertising
The first Apple Jacks mascot in the 1960s was "Apple Head", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes.
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.
Around 1961, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl duo. The commercials featured the children singing and tumbling around. Their reign lasted almost twenty years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in the late 1980s.
A television ad campaign in the 1980s featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor. The slogan for this campaign became "We eat what we like". The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases.
As of 2005, the marketing mascots are a care-free Jamaican cinnamon stick named CinnaMon and an accident-prone apple named Bad Apple. Labeled as Apple Jacks Adventures in print advertising, the commercials focus on CinnaMon upstaging Bad Apple by reaching a bowl of Apple Jacks before he can, in spite of the apple's attempts to stop him. Due to legal troubles, Bad Apple's antagonistic nature was dropped; Apple and CinnaMon were then portrayed as highly competitive friends, both getting into the bowl. The campaign was slated to be retired in 2007, and replaced by a retread of the 1990s campaign focused on children, but fan response to Apple and CinnaMon helped them remain as the mascots. In 2007, Apple and Cinnamon where fused together with Cinnamon sticking through the center of Apple with both of their legs at the bottom of their body. They remained this way for a few of the commercials until they became unstuck by a special machine. In 2009 Apple and Cinnamon were transported out of their cartoon world to the real world of New York City, where they continue to race each other to the bowl.
Taglines
- New Kellogg's Apple Jacks, apple good for breakfast or snacks, cinnamon toasty, apple tasty, a bowl a day keeps the bullies away. (1960s-late 1970s)
- Apple Jacks will not be sold to bullies (often printed adjacent to a red-haired boy with glasses) (1960s-late 1970s)
- A is for apple, J is for Jacks. Cinnamon toasty Apple Jacks! (1980–1992)
- We eat what we like. (1992–2004)
- Apple Jacks. Where the sweet taste of CinnaMon 'Is the winna-mon'. (2004–2007)
- Apple Jacks. Where the sweet taste of Cinnamon, and Apples, is the winna-mon' (2007–2008)
- Apple Jacks. Apple or Cinnamon? Who will be the winna-mon? (2008–2009)
- Apple Jacks. The great taste of apples and cinnamon make the great taste that's always the winna-mon. (2009–present)
Nutrition
According to the label on the box, in 2010, each 28 gram serving had 100 calories, three grams of dietary fiber, and 12 grams of sugar. The front of the box indicated that the inclusion of fiber was a change from previous versions of the cereal.