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{{Short description|Australian TV channel}} |
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{{Use dmy dates|date=June 2014}} |
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{{Redirect category shell| |
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{{Use Australian English|date=June 2014}} |
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{{R from ambiguous term}} |
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{{For|information on Seven Network in HD since 2016|Seven Network}} |
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{{R from merge}} |
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{{Infobox television channel |
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| name = 7HD |
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| logo = Seven HD logo 2007.svg |
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| logo_size = 210px |
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| logo_caption = |
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| launch_date = {{start date|2007|10|15|df=yes}} |
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| closed_date = {{End date|2010|09|25|df=yes}} |
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| picture_format = [[1080i]] ([[HDTV]]) [[Anamorphic widescreen|16:9]] |
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| owner = [[Seven West Media]] |
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| parent = |
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| country = Australia |
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| language = English |
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| area = [[ATN|Sydney]], [[HSV (TV station)|Melbourne]], [[BTQ|Brisbane]], [[SAS (TV station)|Adelaide]], [[TVW|Perth]], [[STQ|Regional QLD]], [[NEN (TV station)|Northern NSW & Gold Coast]], [[CBN (Australian TV station)|Southern NSW & ACT]], [[AMV (TV station)|Regional Victoria]], [[PTV (TV station)|Mildura]] |
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| former_names = |
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| replaced = [[Seven Network|7 HD Digital]] (part-time simulcast) |
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| replaced_by = [[7mate]] |
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| sister_channels = [[Seven Network]] |
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| website = |
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}} |
}} |
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'''7HD''' was an Australian television channel, owned by [[Seven West Media]], originally launched on 15 October 2007<ref name="launch" /> and featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of [[Seven Network|Seven]] until 25 September 2010. The channel was available to [[High-definition television|high definition]] [[Digital terrestrial television in Australia|digital television]] viewers in metropolitan areas through a number of [[owned-and-operated station]]s. On 25 September 2010, 7HD was replaced by the new [[Digital multicast television network|multichannel]] [[7mate]]. |
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The main Seven Network feed was not available in high definition again until 2016, though full metropolitan coverage was not made available on a full-time basis until 2017 in order to carry [[Australian Football League]] matches; up until 16 January 2020, breakaway programming was used to show further AFL matches and Australian cricket matches from 7mate in HD.<ref name="breakawayAFL">{{cite web |url=http://www.afl.com.au/news/2017-04-20/everyone-happy-with-mkrafl-battle-outcome |title=Everyone happy with MKR-AFL battle outcome |date=20 April 2017 |publisher=Australian Football League |access-date=21 April 2017}}</ref><ref name="DeciderTVAnnouncement">{{cite web|url=https://decidertv.com/page/2016/12/16/seven-switches-to-high-definition-nationally-for-australian-open-tennis|title=Seven switches to High Definition nationally for Australian Open Tennis|publisher=DeciderTV}}</ref> |
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==History== |
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===Origins=== |
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In 2004, after the 2001 introduction of [[Digital terrestrial television in Australia|digital terrestrial television]] in Australia, the [[Seven Network]] began a part-time high definition simulcast on digital channel 70 under the name '''7 HD Digital'''. This simulcast showcased native high definition content alongside standard definition services on Seven. During the times that native high definition content was unavailable for simulcasting, a promo loop that showcased extracts from a variety of Seven's programs was broadcast.<ref>{{cite web|url=https://www.youtube.com/watch?v=froZwmk3GEk |archive-url=https://ghostarchive.org/varchive/youtube/20211221/froZwmk3GEk |archive-date=2021-12-21 |url-status=live|title=Original 7digital HD Demonstration 720p (2004)|last=millionsofmyles|date=7 January 2012|via=YouTube}}{{cbignore}}</ref> |
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===Breakaway era=== |
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7HD was officially announced on 15 September 2007, with [[Seven West Media]] announcing their intention to start a [[High-definition television|high definition]] multichannel, that was initially expected to launch in December 2007.<ref name="hdtv">{{cite news|title=Seven, Ten to offer HD-TV |publisher=The Australian |date=15 September 2007 |url=http://www.theaustralian.news.com.au/story/0,25197,22420209-30540,00.html |archive-url=https://web.archive.org/web/20071018045006/http://www.theaustralian.news.com.au/story/0%2C25197%2C22420209-30540%2C00.html |url-status=dead |archive-date=18 October 2007 |access-date=13 January 2016 }} |
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</ref> However, 7HD became the first [[free-to-air]] [[Commercial broadcasting|commercial television]] channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with ''[[25th Hour]]'' being the first program broadcast at 10:30 pm.<ref name="launch">{{cite news|title=Seven's new multi-channellling is on-air |publisher=Seven Media Group |date=16 October 2007 |url=http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |access-date=16 October 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071202082942/http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |archive-date=2 December 2007 |df=dmy }}</ref> |
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The channel replaced Seven's existing [[High-definition television|high definition]] service 7 HD Digital, a part-time [[simulcast]] of its [[Standard-definition television|standard definition]] and [[analog television|analogue]] services. Due to an amendment of the [[Broadcasting Services Act 1992]] in 2006 – the Broadcasting Legislation Amendment ([[Digital television]]) Act 2006 – television networks were permitted to launch digital multichannels, provided that they are broadcast exclusively in [[High-definition television|high definition]].<ref name="simulcast">{{cite news|title=High definition broadcasting requirement |publisher=Australian Communications and Media Authority |date=13 June 2007 |url=http://www.acma.gov.au/WEB/STANDARD/1001/pc=PC_100034 |access-date=17 September 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080221235608/http://www.acma.gov.au/WEB/STANDARD/1001/pc%3DPC_100034 |archive-date=21 February 2008 |df=dmy }}</ref> The channel expanded its broadcast schedule on 10 December 2007 to include daytime programming which had previously been a full simulcast of the main channel. 7HD breakaway programming ceased transmission on Sunday 4 October 2009 in preparation for the launch of [[7TWO]] a few weeks later on 1 November. 7HD then returned to being a full high definition simulcast of Seven before finally being replaced by [[7mate]] on 25 September 2010. |
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==Programming== |
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{{further|List of programs broadcast by Seven Network}} |
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{{Unsourced section|date=March 2023}} |
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During its time of breakaway broadcasting, 7HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights, and for some time there was breakaway programming in prime-time on Saturdays and Sundays. Up to seven hours of exclusive programming was broadcast daily. |
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Weekday afternoon programming included repeats of locally produced lifestyle programming, such as ''[[The Great Outdoors (Australian TV series)|The Great Outdoors]]'', ''New Idea TV'', as well as movies and Disney cartoons such as ''[[Kim Possible]]'', ''[[American Dragon: Jake Long]]'', and ''[[My Friends Tigger & Pooh]]''. In the late evenings a mixture of exclusive series, movies and encore screenings of series were broadcast. Late-night series broadcast included ''[[This is Your Laugh]]'', ''[[Lost (2004 TV series)|Lost]]'', ''[[Scrubs (TV series)|Scrubs]]'', ''[[That '70s Show]]'', ''[[The Grid]]'', ''[[Urban Legends]]'', ''[[Final 24]]'', ''[[Dateline NBC]]'', ''[[5ive Days to Midnight]]'', ''[[A Country Practice]]'', and classic episodes of ''[[Deal or No Deal (Australian game show)|Deal or No Deal]]'' as well as late movies and encores of other series shown on Channel Seven. |
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The only two series exclusively made for 7HD were ''[[The NightCap]]'' and ''[[This is Your Laugh]]''. ''[[The NightCap]]'' was broadcast exclusively on 7HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break of 2008. |
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==Availability== |
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7HD was available on [[Seven Network|Seven]]'s [[owned-and-operated station]]s, [[ATN]] [[Sydney]], [[HSV (TV station)|HSV]] [[Melbourne]], [[BTQ]] [[Brisbane]], [[SAS (TV station)|SAS]] [[Adelaide]], [[TVW]] [[Perth]] and [[STQ]] [[Queensland]]. Regional affiliate [[Prime7|Prime Television]] also carried their own HD simulcast, ''[[Prime HD]]'', on its [[owned-and-operated station]]s, [[AMV (TV station)|AMV]] [[Victoria (Australia)|Victoria]], [[NEN (TV station)|NEN]] Northern [[New South Wales]] and [[CBN (Australian TV station)|CBN]] Southern [[New South Wales]]/[[Australian Capital Territory]]. [[Southern Cross Television]]'s Seven-affiliated stations carried their own HD simulcast, ''[[Southern Cross Television#Southern Cross HD|Southern Cross HD]]'', on [[TNT (Australian TV station)|TNT]] [[Tasmania]] and [[TND (TV station)|TND]] [[Darwin, Northern Territory|Darwin]]. |
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Southern Cross' other stations—[[GTS/BKN]] [[Spencer Gulf]]/[[Broken Hill, New South Wales|Broken Hill]] and [[QQQ]] Eastern & Central Australia—as well as [[GWN7|Golden West Network]] (owned by Prime) did not carry a HD simulcast. |
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==See also== |
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{{Portal|Television|Australia}} |
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*[[List of digital television channels in Australia]] |
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*[[High-definition television in Australia]] |
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==References== |
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{{Reflist}} |
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==External links== |
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*[https://www.youtube.com/watch?v=6e9d21X1hoE 7 HD Digital Promo Loop 2004] |
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{{Seven West Media}} |
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{{Free-to-air television channels in Australia}} |
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{{DEFAULTSORT:7HD}} |
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[[Category:Seven Network]] |
[[Category:Seven Network]] |
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[[Category:Digital terrestrial television in Australia]] |
[[Category:Digital terrestrial television in Australia]] |
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[[Category:Television channels and stations established in 2007]] |
[[Category:Television channels and stations established in 2007]] |
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[[Category:Television channels and stations disestablished in 2010]] |
[[Category:Television channels and stations disestablished in 2010]] |
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[[Category:Television channels and stations established in 2016]] |
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[[Category:High-definition television]] |
[[Category:High-definition television]] |
Latest revision as of 05:38, 15 October 2023
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