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#REDIRECT [[Seven Network#7HD]] |
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{{Short description|Australian TV channel}} |
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{{Use dmy dates|date=June 2014}} |
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{{Redirect category shell| |
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{{Use Australian English|date=June 2014}} |
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{{R from ambiguous term}} |
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{{Split portions|portion=information about the May 2016 channel revival |date=December 2020 |Seven Network#7HD}} |
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{{R from merge}} |
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{{Infobox television channel |
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| name = 7HD |
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| logo = 7HD_2016_Logo.svg |
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| logo_size = 210px |
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| logo_caption = |
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| launch_date = {{start date and age|2016|05|10|df=yes}} |
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| closed_date = |
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| picture_format = [[1080p]] ([[HDTV]]) [[Anamorphic widescreen|16:9]] |
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| network = [[Seven Network]] |
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| owner = [[Seven West Media]] |
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| parent = |
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| country = Australia |
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| language = English |
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| area = [[ATN|Sydney]], [[HSV (TV station)|Melbourne]], [[BTQ|Brisbane]], [[SAS (TV station)|Adelaide]], [[TVW|Perth]], [[STQ|Regional QLD]], Northern NSW & Gold Coast, Southern NSW & ACT, Regional Victoria, Mildura, Regional Western Australia |
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| former_names = |
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| replaced = [[Seven Network|7 HD Digital]] (part-time simulcast) |
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| replaced_by = |
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| sister_channels = [[Seven Network|Channel 7]]<br />[[7two]]<br />[[7mate]]<br />[[7flix]]<br />[[Racing.com]] |
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| website = [https://7plus.com.au/ 7plus.com.au] |
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| terr_serv_1 = Freeview Seven owned ([[virtual channel|virtual]]) |
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| terr_chan_1 = 70/6/60/61 |
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}} |
}} |
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'''7HD''' is an Australian television channel, owned by [[Seven West Media]], originally launched on 15 October 2007<ref name="launch" /> featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of [[Seven Network|Seven]] until 25 September 2010. The channel is available to [[High-definition television|high definition]] [[Digital terrestrial television in Australia|digital television]] viewers in metropolitan areas through a number of [[owned-and-operated station]]s. On 25 September 2010, 7HD was replaced by the new channel [[7mate]]. |
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7HD returned as a high definition simulcast on channel 70 on 10 May 2016. Initially, the Melbourne and Adelaide markets received 7HD as a HD simulcast of Seven's primary channel while the Sydney, Brisbane and Perth markets received 7HD as a HD simulcast of 7mate; this was to allow [[Australian Football League]] (AFL) matches to be broadcast in HD in those markets.<ref name="EFTMrevival">{{cite web |url=http://eftm.com.au/2016/05/7hd-is-coming-its-official-your-tv-is-updating-as-you-read-this-27979 |title=7HD is coming - it's official, your TV is updating as you read this. |last=Long |first=Trevor |date=10 May 2016 |publisher=EFTM |access-date=10 May 2016}}</ref><ref name="HDAFL">{{cite web |url=http://www.afl.com.au/news/2016-05-10/seven-to-finally-broadcast-footy-in-high-definition |title=Seven to finally broadcast footy in high definition |last=Thompson |first=Matt |date=10 May 2016 |publisher=Australian Football League |access-date=10 May 2016}}</ref> Sydney, Brisbane and Perth temporarily received 7HD as a simulcast of the primary channel for the duration of the [[2016 Summer Olympics]], before the change was made permanent during and after the [[2017 Australian Open]] tennis.<ref name="DeciderTVAnnouncement">{{cite web|url=https://decidertv.com/page/2016/12/16/seven-switches-to-high-definition-nationally-for-australian-open-tennis|title=Seven switches to High Definition nationally for Australian Open Tennis|publisher=DeciderTV}}</ref> Up until 16 January 2020, breakaway programming was used to show further AFL matches and Australian cricket matches in HD.<ref name="breakawayAFL">{{cite web |url=http://www.afl.com.au/news/2017-04-20/everyone-happy-with-mkrafl-battle-outcome |title=Everyone happy with MKR-AFL battle outcome |date=20 April 2017 |publisher=Australian Football League |access-date=21 April 2017}}</ref> |
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==History== |
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===Origins=== |
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In 2004, after the 2001 introduction of [[Digital terrestrial television in Australia|digital terrestrial television]] in Australia, the [[Seven Network]] began a part-time high definition simulcast on digital channel 70 under the name '''7 HD Digital'''. This simulcast showcased native high definition content alongside standard definition services on Seven. During the times that native high definition content was unavailable for simulcasting, a promo loop that showcased extracts from a variety of Seven's programs was broadcast.<ref>{{cite web|url=https://www.youtube.com/watch?v=froZwmk3GEk |archive-url=https://ghostarchive.org/varchive/youtube/20211221/froZwmk3GEk |archive-date=2021-12-21 |url-status=live|title=Original 7digital HD Demonstration 720p (2004)|last=millionsofmyles|date=7 January 2012|via=YouTube}}{{cbignore}}</ref> |
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===Breakaway era=== |
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7HD was officially announced on 15 September 2007, with [[Seven West Media]] announcing their intention to start a [[High-definition television|high definition]] multichannel, that was initially expected to launch in December 2007.<ref name="hdtv">{{cite news|title=Seven, Ten to offer HD-TV |publisher=The Australian |date=15 September 2007 |url=http://www.theaustralian.news.com.au/story/0,25197,22420209-30540,00.html |archive-url=https://web.archive.org/web/20071018045006/http://www.theaustralian.news.com.au/story/0%2C25197%2C22420209-30540%2C00.html |url-status=dead |archive-date=18 October 2007 |access-date=13 January 2016 }} |
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</ref> However, 7HD became the first [[free-to-air]] [[Commercial broadcasting|commercial television]] channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with ''[[25th Hour]]'' being the first program broadcast at 10:30 pm.<ref name="launch">{{cite news|title=Seven's new multi-channellling is on-air |publisher=Seven Media Group |date=16 October 2007 |url=http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |access-date=16 October 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071202082942/http://www.sevencorporate.com.au/_uploads/Files/7-hd-16-october.pdf |archive-date=2 December 2007 |df=dmy }}</ref> |
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The channel replaced Seven's existing [[High-definition television|high definition]] service 7 HD Digital, a part-time [[simulcast]] of its [[Standard-definition television|standard definition]] and [[analog television|analogue]] services. Due to an amendment of the [[Broadcasting Services Act 1992]] in 2006 – the Broadcasting Legislation Amendment ([[Digital television]]) Act 2006 – television networks were permitted to launch digital multichannels, provided that they are broadcast exclusively in [[High-definition television|high definition]].<ref name="simulcast">{{cite news|title=High definition broadcasting requirement |publisher=Australian Communications and Media Authority |date=13 June 2007 |url=http://www.acma.gov.au/WEB/STANDARD/1001/pc=PC_100034 |access-date=17 September 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080221235608/http://www.acma.gov.au/WEB/STANDARD/1001/pc%3DPC_100034 |archive-date=21 February 2008 |df=dmy }}</ref> The channel expanded its broadcast schedule on 10 December 2007 to include daytime programming which had previously been a full simulcast of the main channel. 7HD breakaway programming ceased transmission on Sunday 4 October 2009 in preparation for the launch of [[7TWO]] a few weeks later on 1 November. 7HD then returned to being a full high definition simulcast of Seven, before finally being replaced by [[7mate]] on 25 September 2010. |
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===2016 revival=== |
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On 10 May 2016, 7HD returned as a high definition simulcast on channel 70. However, Melbourne and Adelaide were the only cities that received 7HD as a simulcast of Seven's primary channel on that date; Sydney, Brisbane and Perth received 7HD as a simulcast of 7mate. This is so that upcoming AFL matches can be shown in HD in all markets.<ref name="EFTMrevival" /><ref name="HDAFL" /> |
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In order to allow the [[2016 Summer Olympics]] to be broadcast in high definition in all capital cities, 7HD was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth on 5 August 2016. However, it was reverted to a 7mate simulcast in those markets on 22 August 2016, following the conclusion of the Olympics.<ref name="HDolympics">{{cite web |url=http://www.tvtonight.com.au/2016/07/seven-to-switch-olympics-to-hd.html |title=Seven to switch Olympics to HD |last=Knox |first=David |date=30 July 2016 |publisher=TV Tonight |access-date=30 July 2016}}</ref> |
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On 16 December 2016, 7HD switched from simulcasting 7mate to simulcasting Seven's primary channel in Sydney, Brisbane and Perth to allow the [[2017 Australian Open]] tennis to be simulcast in high definition in all metropolitan markets.<ref name="DeciderTVAnnouncement"/> This change was not reverted and 7HD remained a simulcast of Seven in all capital cities. However, in order to broadcast AFL matches featured on 7mate in HD, Seven will use breakaway programming to show AFL matches in HD while keeping 7HD as a simulcast of Seven.<ref name="breakawayAFL" /> In early 2020, following the relaunch of 7mate HD on Channel 74, 7HD continued broadcasting as a HD Simulcast of Channel Seven in all metropolitan markets. |
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==Programming== |
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{{further|List of programs broadcast by Seven Network}} |
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During its time of breakaway broadcasting, 7HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights, and for some time there was breakaway programming in prime-time on Saturdays and Sundays. Up to seven hours of exclusive programming was broadcast daily. |
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Weekday afternoon programming included repeats of locally produced lifestyle programming, such as ''[[The Great Outdoors (Australian TV series)|The Great Outdoors]]'', ''New Idea TV'', as well as movies and Disney cartoons such as ''[[Kim Possible]]'', ''[[American Dragon: Jake Long]]'', and ''[[My Friends Tigger & Pooh]]''. In the late evenings a mixture of exclusive series, movies and encore screenings of series were broadcast. Late-night series broadcast included ''[[This is Your Laugh]]'', ''[[Lost (TV series)|Lost]]'', ''[[Scrubs (TV series)|Scrubs]]'', ''[[That '70s Show]]'', ''[[The Grid]]'', ''[[Urban Legends]]'', ''[[Final 24]]'', ''[[Dateline NBC]]'', ''[[5ive Days to Midnight]]'', ''[[A Country Practice]]'', and classic episodes of ''[[Deal or No Deal (Australian game show)|Deal or No Deal]]'' as well as late movies and encores of other series shown on Channel Seven. |
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The only two series exclusively made for 7HD were ''[[The NightCap]]'' and ''[[This is Your Laugh]]''. ''[[The NightCap]]'' was broadcast exclusively on 7HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break of 2008. |
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==Availability== |
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===Original channel=== |
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In its former inception, 7HD was available [[Seven Network|Seven]]'s [[owned-and-operated station]]s, [[ATN]] [[Sydney]], [[HSV (TV station)|HSV]] [[Melbourne]], [[BTQ]] [[Brisbane]], [[SAS (TV station)|SAS]] [[Adelaide]], [[TVW]] [[Perth]] and [[STQ]] [[Queensland]]. Regional affiliate [[Prime7|Prime Television]] also carried their own HD simulcast, ''[[Prime HD]]'', on its [[owned-and-operated station]]s, [[AMV (TV station)|AMV]] [[Victoria (Australia)|Victoria]], [[NEN (TV station)|NEN]] Northern [[New South Wales]] and [[CBN (Australian TV station)|CBN]] Southern [[New South Wales]]/[[Australian Capital Territory]]. [[Southern Cross Television]]'s Seven-affiliated stations carried their own HD simulcast, ''[[Southern Cross Television#Southern Cross HD|Southern Cross HD]]'', on [[TNT (TV station)|TNT]] [[Tasmania]] and [[TND]] [[Darwin, Northern Territory|Darwin]]. |
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Southern Cross' other stations [[GTS/BKN]] [[Spencer Gulf]]/[[Broken Hill, New South Wales|Broken Hill]] and [[QQQ]] Eastern & Central Australia, as well as [[GWN7|Golden West Network]] (owned by Prime) did not carry a HD simulcast. |
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===Revival channel=== |
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Upon its revival on 10 May 2016, 7HD returned to [[1080i]] [[high-definition television|high definition]], but was broadcast in [[MPEG-4]] format as opposed to the standard [[MPEG-2]] format. Seven-owned stations and affiliates downgrade 7mate from HD to standard definition upon the launch of their respective main channel's HD simulcast. |
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7HD initially launched as a simulcast of Seven's primary channel in Melbourne and Adelaide only, with Sydney, Brisbane and Perth receiving a HD simulcast of 7mate.<ref name="EFTMrevival" /><ref name="HDAFL" /> 7HD later became a simulcast of Seven's primary channel in Sydney, Brisbane and Perth with breakaway programming used to broadcast 7mate's AFL matches in HD.<ref name="breakawayAFL" /> The Seven-owned [[STQ]] Queensland transmitters did not carry 7HD in any form until 26 November 2018, where it is currently available in MPEG-2 format. |
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Southern Cross Seven announced in March 2017 that its [[Southern Cross Television|Seven affiliated station]] [[TNT (TV station)|TNT]] [[Tasmania]] would have a high definition simulcast, [[Southern Cross Television#Southern Cross HD|Southern Cross HD]], launched in time for the first match of the [[2017 AFL season]] later that month.<ref>{{cite AV media | people=Southern Cross News Tasmania | date=14 March 2017 | title=YouTube: Southern across announces HD launch for Tasmania | url=https://www.youtube.com/watch?v=w170UdVxJkA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/w170UdVxJkA |archive-date=2021-12-21 |url-status=live| medium=Television news bulletin | location=Hobart | publisher=WAtv Presentation }}{{cbignore}}</ref> Although it began on 22 March of the same year, it only began broadcasting Channel 7 programming in native high definition from 19 June 2018. |
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7 Regional later launched its own high definition simulcast on its owned-and-operated stations in [[NEN (TV station)|Northern NSW]], [[CBN (Australian TV station)|Southern NSW/ACT]], [[AMV (TV station)|regional Victoria]] and [[PTV (TV station)|Mildura]] on 15 January. |
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==Logo history== |
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<gallery> |
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File:Seven HD logo 2007.svg|15 October 2007 – 25 September 2010 |
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File:7HD 2016 Logo.svg|10 May 2016 – present (for HD primary channel simulcast) |
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File:7mate HD logo.png|Logo used from 10 May 2016 – 9 July 2020 for HD [[7mate]] simulcast. |
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</gallery> |
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==Slogans== |
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*2007–09: ''The Difference is Clear'' |
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*2016–19: ''Gottaloveit'' |
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*2019–20: ''Only on 7'' |
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*2020: ''Better Together'' |
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*2021–present: ''Bring It On'' |
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==See also== |
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{{Portal|Television|Australia}} |
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*[[List of digital television channels in Australia]] |
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*[[High-definition television in Australia]] |
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==References== |
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{{Reflist}} |
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==External links== |
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*[https://www.youtube.com/watch?v=6e9d21X1hoE 7 HD Digital Promo Loop 2004] |
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{{Seven West Media}} |
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{{Free-to-air television channels in Australia}} |
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{{DEFAULTSORT:7HD}} |
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[[Category:Seven Network]] |
[[Category:Seven Network]] |
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[[Category:Digital terrestrial television in Australia]] |
[[Category:Digital terrestrial television in Australia]] |
Latest revision as of 05:38, 15 October 2023
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