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42 Entertainment is the market leader at innovating, creating, and producing some of the world's best immersive, participatory, and cross-platform entertainment experiences. Based in Pasadena, California, 42 Entertainment is comprised of key talent from game development, storytelling, media production, location based entertainment, product development, online interactive, technology and the arts. The agency is recognized for its genre-creating Alternative Reality Games (ARGs), including campaigns for Xbox and PS3 titles, the movie “The Dark Knight”, and the award-winning Nine Inch Nails "Year Zero" album. |
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'''42 Entertainment''' is the [[Pasadena, California|Pasadena]]-based creator of [[alternate reality game]]s (ARGs) founded by [[Jordan Weisman]], Susan Bonds, Joe DiNunzio, [[Elan Lee]], [[Sean Stewart]] and Jim Stewartson in [[2003]]<ref>[http://www.cnet.com.au/new-xbox-in-ad-campaign-240054006.htm New Xbox in ad campaign?]</ref>. It is generally regarded as one of the leading companies producing [[Alternate Reality Game]]s. |
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42 Entertainment designs and executes alternate realities using a multitude of platforms to build out a world, engage an audience through a driving narrative, create activities that bring that story to life in the real world and ultimately create a strong sense of ownership of that world by having people participate in it. ARGs allow players to follow a unique rabbithole or entry point into the world and dig through evidence across any platform or mechanism as if the activities of an alternate reality actually took place. |
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Their work includes "[[The Beast (game)|The Beast]]" for the [[Steven Spielberg]] film [[A.I. (movie)|A.I.]], "[[I Love Bees]]" the prequel experience for the [[Xbox]] game [[Halo 2]], "Hex 168" to promote the launch of the [[Xbox 360]] game console, "Last Call Poker" for the release of Activision's [[GUN (video game)]], "MSN Found" to promote the 2005 launch of MSN's improved search engine, and "Dead Man's Tale" a joint immersive entertainment experience for Pirates of the Caribbean: Dead Man's Chest and the updated Windows Live Messenger. In 2007, 42 Entertainment created [[Year Zero (alternate reality game)|Year Zero]] working with Trent Reznor to build out a world for the [[Nine Inch Nails]] album [[Year Zero (album)|Year Zero]]. In 2008, they created the campaign for the film ''[[The Dark Knight (film)|The Dark Knight]]'' and "Project Abraham" to promote the PS3 game [[Resistance 2]]. |
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Founded in 2003 as an independently-owned, creative content and interactive agency, 42 Entertainment, launched with a team of seven and rapidly grew their core team and capabilities by merging with 3pinMedia in early 2006. The company gained a reputation for innovation with their first project, “I Love Bees” – an ARG to promote the much- anticipated release of the game Halo 2 for Microsoft’s Xbox in 2004. Winning awards for innovation in the gaming and marketing industries, I Love Bees was widely considered the most well-known ARG until NIN's Year Zero, which won the Cyber Grand Prix at the 2008 Cannes Lions International Festival, and The Dark Knight Alternate Reality Game, “Why So Serious?,” which reached over 10 million participants in over 75 countries for the 15 months leading up to the release of the film. |
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In 2007, Jordan Weisman left the company to found [http://www.smithandtinker.com Smith & Tinker]. That same year, co-founders [[Elan Lee]], [[Sean Stewart]] and Jim Stewartson stepped down to found [http://www.fourthwallstudios.com Fourth Wall Studios]. |
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42 Entertainment’s notable work includes: |
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• 2008, Why So Serious? (Warner Bros’ The Dark Knight) Alternate Reality Game • 2008, Project Abraham (SCEA’s Resistance 2) Alternate Reality Game • 2008/2009, Bizarro is Here (Six Flags) Alternate Reality Game • 2008, If Looks Could Kill (Burrell/Toyota Camry) Interactive Webseries • 2008/2009, Stop the International (Columbia Tri-Star) Alternate Reality Game • 2007, Year Zero (NIN) Alternate Reality Game • 2007, The Vanishing Point (Windows Vista), Global Puzzle/Alternate Reality Game • 2006, Dead Man’s Tale (Windows Messenger/Disney’s Pirates of the Caribbean) Interactive Game • 2005, Last Call Poker (Activision’s GUN) Alternate Reality Game • 2005, MSN Found (Windows Live Search) Viral Video/Interactive Search • 2005, Hex 168 (Microsoft Gaming Studios/Xbox 360) User Generated Content Contest • 2004, I Love Bees (Microsoft Gaming Studios/Halo 2) Alternate Reality Game |
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== Acclaim == |
== Acclaim == |
Revision as of 00:23, 16 April 2009
42 Entertainment is the market leader at innovating, creating, and producing some of the world's best immersive, participatory, and cross-platform entertainment experiences. Based in Pasadena, California, 42 Entertainment is comprised of key talent from game development, storytelling, media production, location based entertainment, product development, online interactive, technology and the arts. The agency is recognized for its genre-creating Alternative Reality Games (ARGs), including campaigns for Xbox and PS3 titles, the movie “The Dark Knight”, and the award-winning Nine Inch Nails "Year Zero" album.
42 Entertainment designs and executes alternate realities using a multitude of platforms to build out a world, engage an audience through a driving narrative, create activities that bring that story to life in the real world and ultimately create a strong sense of ownership of that world by having people participate in it. ARGs allow players to follow a unique rabbithole or entry point into the world and dig through evidence across any platform or mechanism as if the activities of an alternate reality actually took place.
Founded in 2003 as an independently-owned, creative content and interactive agency, 42 Entertainment, launched with a team of seven and rapidly grew their core team and capabilities by merging with 3pinMedia in early 2006. The company gained a reputation for innovation with their first project, “I Love Bees” – an ARG to promote the much- anticipated release of the game Halo 2 for Microsoft’s Xbox in 2004. Winning awards for innovation in the gaming and marketing industries, I Love Bees was widely considered the most well-known ARG until NIN's Year Zero, which won the Cyber Grand Prix at the 2008 Cannes Lions International Festival, and The Dark Knight Alternate Reality Game, “Why So Serious?,” which reached over 10 million participants in over 75 countries for the 15 months leading up to the release of the film.
42 Entertainment’s notable work includes: • 2008, Why So Serious? (Warner Bros’ The Dark Knight) Alternate Reality Game • 2008, Project Abraham (SCEA’s Resistance 2) Alternate Reality Game • 2008/2009, Bizarro is Here (Six Flags) Alternate Reality Game • 2008, If Looks Could Kill (Burrell/Toyota Camry) Interactive Webseries • 2008/2009, Stop the International (Columbia Tri-Star) Alternate Reality Game • 2007, Year Zero (NIN) Alternate Reality Game • 2007, The Vanishing Point (Windows Vista), Global Puzzle/Alternate Reality Game • 2006, Dead Man’s Tale (Windows Messenger/Disney’s Pirates of the Caribbean) Interactive Game • 2005, Last Call Poker (Activision’s GUN) Alternate Reality Game • 2005, MSN Found (Windows Live Search) Viral Video/Interactive Search • 2005, Hex 168 (Microsoft Gaming Studios/Xbox 360) User Generated Content Contest • 2004, I Love Bees (Microsoft Gaming Studios/Halo 2) Alternate Reality Game
Acclaim
2008
- Cannes Lions Grand Prix Award (Viral Marketing)[1] for Year Zero
- Cannes Lions Silver Award (Integrated Campaign)[2] for Year Zero
- Webby Peoples Voice Award (Branded Content)[3] for Year Zero
- Webby Peoples Voice Award (Integrated Campaigns)[3] for Year Zero
- Clio Award (Bronze)[4] for Year Zero
2007
- W3 Best in Show Award (Games and Gaming: Campaign)[5] for The Vanishing Point
- W3 Gold Award (Games and Gaming: Campaign)[6] for The Vanishing Point
- W3 Gold Award (Events: Campaign)[6] for The Vanishing Point
- W3 Silver Award (Entertainment: Viral)[7] for The Vanishing Point
- W3 Silver Award (General Interests Variety: Game or Application)[7] for The Vanishing Point
- W3 Silver Award (Social Networking: Game or Application)[7] for The Vanishing Point
- W3 Silver Award (Games and Gaming: Game or Application)[7] for The Vanishing Point
- W3 Silver Award (Entertainment: Campaign)[7] for The Vanishing Point
- W3 Silver Award (Strange and Unusual: Site)[7] for The Vanishing Point
- W3 Silver Award (Marketing: Site)[7] for The Vanishing Point
- W3 Silver Award (Best Visual Appeal: Site)[7] for The Vanishing Point
- Davey Award[8] for The Vanishing Point
2006
- W3 Best in Show Award (Movie and Film)[9] for Dead Man's Tale
- W3 Gold Award (Entertainment)[10] for Dead Man's Tale
- W3 Silver Award[11] for Dead Man's Tale
2005
- Game Developers Choice Innovation Award[12] for I Love Bees
- Webby Award (Games-Related)[13] for I Love Bees
External links
References
- ^ 2008 Cannes Lions Grand Prix Winners
- ^ 2008 Cannes Lions Silver Award Winners
- ^ a b 2008 Webby Award Winners
- ^ 2008 Clio Award Winners
- ^ 2007 W3 Winners
- ^ a b 2007 W3 Winners
- ^ a b c d e f g h 2007 W3 Winners
- ^ 2007 Davey Award Winners
- ^ 2006 W3 Winners
- ^ 2006 W3 Winners
- ^ 2006 W3 Winners
- ^ 2005 Game Developer Choice Awards
- ^ Welcome to the Webby Awards