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[[Super Bowl XXXIV]] (played in January 2000) featured 19 advertisements from 16 different [[dot-com companies]], each of which paid an average of $2.2 million per spot.<ref name="sfgate1">Pender, Kathleen. [http://www.sfgate.com/business/networth/article/Dot-Com-Super-Bowl-Advertisers-Fumble-But-Down-2739134.php "Dot-Com Super Bowl Advertisers Fumble / But Down Under, LifeMinders.com may win at Olympics", ''[[San Francisco Chronicle]], 13 September 2000. Accessed February 26 2014.</ref><ref name="compEx" group="note">Though [[Britanica]].com, [[Electronic Data Systems]] and [[Kforce]] are all companies that ran ads with a .com address, they have not been included in this list because the founding date of both companies excludes it from the strict definition of a dot-com company. Varying amounts of companies are listed as advertisers in most sources.</ref> These ads amounted to nearly 20 percent of the 61 spots available.<ref name="sfgate1"/> In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly-held companies which advertised saw their stocks slump after the game as the dot-com bubble became to rapidly deflate.<ref name="sfgate1"/> |
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{{Unsourced|date=February 2014}} |
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[[Super Bowl XXXIV]] featured advertisements from 16 different [[dot-com companies]], each of which paid over $2 million per spot. Of these companies, 5 are still active, 2 were bought by other companies, and the remaining 9 are defunct or of unknown status. The ads during this Super Bowl are often used as a [[dot-com bubble#Free spending|high-water mark]] for the [[dot-com bubble]].{{cn|date=February 2014}} The following list details each company, the commercials they ran, and their ultimate fate. |
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The sheer amount of dot-com-related ads was so unusual that Super Bowl XXXIV has been widely been referred to as the "Dot-Com Superbowl",<ref name="Comp1"/> and it is often used as a high-water mark for the dot-com bubble.<ref name="BizIn">Bennet, Dashiell. [http://www.businessinsider.com/8-dot-com-super-bowl-advertisers-that-no-longer-exist-2011-2?op=1 8 Dot-Coms That Spent Millions On Super Bowl Ads And No Longer Exist"], [[Business Insider]], 2 February 2011. Accessed February 26 2014.</ref><ref name="WSJ1">Basich, Zoran. [http://blogs.wsj.com/venturecapital/2010/01/19/homeaway-goes-for-super-bowl-glory-10-years-after-dot-com-debacle/ "Super Bowl Lures HomeAway, 10 Years After Dot-Com Debacle", [[Wall Street Journal]] Blogs, 19 January 2010. Accessed February 26 2014.</ref> Of these companies, 5 are still active, 3 were bought by other companies, and the remaining 8 are defunct or of unknown status. The following list details each company, the commercials they ran, and their ultimate fate. |
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==In-Game Ads== |
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{| class="wikitable" |
{| class="wikitable" |
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! style="background:#B0C4DE;" | Company Status |
! style="background:#B0C4DE;" | Company Status |
||
|- |
|- |
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| [[AutoTrader.com]]<ref name="CBS1">Gelsi, Steve. [http://www.cbsnews.com/news/tiny-dot-com-joins-super-bowl/ "Tiny Dot-com Joins Super Bowl"], ''[[CBS News]]'', 24 January 2000. Accessed February 26 2014.</ref> |
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| [[Website]] |
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| |
| "I Need a Car" |
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| 0:30 |
| 0:30 |
||
| Active |
| Active |
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|- |
|- |
||
| [[Computer.com]]<ref name="WSJ1"/> |
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| Website |
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| "Mike and Mike"<ref name="Comp1">Shroeder, Charlie. [http://weekendamerica.publicradio.org/display/web/2008/01/31/superbowlad/ "The Dot-Com Super Bowl"], ''[[Weekend America]],'' 2 February 2008. Accessed February 26 2014.</ref> |
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| Computer.com<br>"Mike and Mike" |
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| 0:30 |
| 0:30 |
||
| Purchased by [[Office Depot]] in 2000<ref name="Comp1"/> |
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| Unknown |
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|- |
|- |
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| e1040.com |
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| Website |
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| |
| "Charity" |
||
| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
||
|- |
|- |
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| [[Epidemic (website)|Epidemic]].com<ref name="sfgate1"/> |
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| Website |
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| |
| "Bathroom" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
||
|- |
|- |
||
| [[E*Trade]]<ref name="sfgate1"/> |
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| Website |
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| |
| "Wasted 2 Million", "Out the" Wazoo", "Basketball Prodigy" |
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| 0:30 each |
| 0:30 each |
||
| Active |
| Active |
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|- |
|- |
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| [[e-stamp]].com |
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| Website |
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| |
| "Time Saving Tips" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
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|- |
|- |
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| [[Hotjobs]].com<ref name="sfgate1"/> |
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| Website |
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| |
| "Negotiations" |
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| 0:30 |
| 0:30 |
||
| Bought by [[Yahoo!]], later purchased and liquidated by [[Monster.com]] |
| Bought by [[Yahoo!]] in 2002, later purchased and liquidated by [[Monster.com]] in 2010 |
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|- |
|- |
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| LastMinuteTravel.com |
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| Website |
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| |
| "Tornado" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
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|- |
|- |
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| LifeMinders.com<ref name="sfgate1"/> |
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| Website |
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| |
| "The Worst Commercial" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
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|- |
|- |
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| [[MicroStrategy]]<ref name="sfgate1"/> |
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| Website |
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| |
| "Fraud", "Stock Alert" |
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| 0:30 each |
| 0:30 each |
||
| Active |
| Active |
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|- |
|- |
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| [[Monster.com]]<ref name="sfgate1"/> |
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| Website |
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| |
| "The Road Less Travelled" |
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| 0:30 |
| 0:30 |
||
| Active |
| Active |
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|- |
|- |
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| OnMoney.com<ref name="CBS1"/> |
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| Website |
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| |
| "Paper Monster" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
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|- |
|- |
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| [[Netpliance]]<ref name="sfgate1"/> |
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| Website |
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| |
| "Webhead" |
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| 0:30 |
| 0:30 |
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| Rebranded as TippingPoint, finally purchased by HP Enterprise Security Products |
| Rebranded as TippingPoint in 2002, finally purchased by HP Enterprise Security Products in 2010 |
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|- |
|- |
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| OurBeginning.com<ref name="CBS1"/><ref name="CNN1">Chartier, John. [http://money.cnn.com/2000/01/28/technology/superbowl/ "Dot.coms ready Bowl game"], ''[[CNN Money]],'' 28 January 2000. Accessed February 26 2014.</ref> |
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| Website |
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| |
| "Invites" |
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| 0:30 |
| 0:30 |
||
| Unknown |
| Unknown |
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|- |
|- |
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| [[Pets.com]]<ref name="sfgate1"/> |
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| Website |
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| |
| "If You Leave Me Now" |
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| 0:30 |
| 0:30 |
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| Defunct |
| Defunct |
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|- |
|- |
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| [[WebMD]]<ref name="sfgate1"/> |
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| Website |
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| |
| "Ali" |
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| 0:30 |
| 0:30 |
||
| Active |
| Active |
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|} |
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==Pre-Game Ads== |
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The following list details companies which ran ads prior to the actual game time. |
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{| class="wikitable" |
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|- style="text-align:center;" |
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! style="background:#BOC4DE;" | Company |
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! style="background:#BOC4DE;" | Commercial Title(s) |
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! style="background:#BOC4DE;" | Spot Length |
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! style="background:#B0C4DE;" | Company Status |
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|- |
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| [[Computer.com]] |
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| "Untitled 1", "Untitled 2"<ref name="Comp1"/> |
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| 0:30 each |
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| Purchased by [[Office Depot]] in 2000<ref name="Comp1"/> |
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|} |
|} |
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==Notes== |
==Notes== |
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Though [[Electronic Data Systems]] and [[Kforce]] were both companies that ran ads with a .com address, they have not been included in this list because the founding date of both companies excludes it from the strict definition of a dot-com company. |
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{{reflist|group="note"}} |
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==References== |
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{{reflist}} |
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==See also== |
==See also== |
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[[List of Super Bowl commercials#2000|List of commercials during Super Bowl XXXIV]] |
* [[List of Super Bowl commercials#2000|List of commercials during Super Bowl XXXIV]] |
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===Contemporary Opinions Leading up to Super Bowl XXXIV=== |
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* [http://www.cbsnews.com/news/tiny-dot-com-joins-super-bowl/ CBS News article] |
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* [http://money.cnn.com/2000/01/28/technology/superbowl/ CNN Money article] |
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{{Uncategorized|date=February 2014}} |
{{Uncategorized|date=February 2014}} |
Revision as of 04:04, 27 February 2014
Super Bowl XXXIV (played in January 2000) featured 19 advertisements from 16 different dot-com companies, each of which paid an average of $2.2 million per spot.[1][note 1] These ads amounted to nearly 20 percent of the 61 spots available.[1] In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly-held companies which advertised saw their stocks slump after the game as the dot-com bubble became to rapidly deflate.[1]
The sheer amount of dot-com-related ads was so unusual that Super Bowl XXXIV has been widely been referred to as the "Dot-Com Superbowl",[2] and it is often used as a high-water mark for the dot-com bubble.[3][4] Of these companies, 5 are still active, 3 were bought by other companies, and the remaining 8 are defunct or of unknown status. The following list details each company, the commercials they ran, and their ultimate fate.
In-Game Ads
Company | Commercial Title(s) | Spot Length | Company Status |
---|---|---|---|
AutoTrader.com[5] | "I Need a Car" | 0:30 | Active |
Computer.com[4] | "Mike and Mike"[2] | 0:30 | Purchased by Office Depot in 2000[2] |
e1040.com | "Charity" | 0:30 | Unknown |
Epidemic.com[1] | "Bathroom" | 0:30 | Unknown |
E*Trade[1] | "Wasted 2 Million", "Out the" Wazoo", "Basketball Prodigy" | 0:30 each | Active |
e-stamp.com | "Time Saving Tips" | 0:30 | Unknown |
Hotjobs.com[1] | "Negotiations" | 0:30 | Bought by Yahoo! in 2002, later purchased and liquidated by Monster.com in 2010 |
LastMinuteTravel.com | "Tornado" | 0:30 | Unknown |
LifeMinders.com[1] | "The Worst Commercial" | 0:30 | Unknown |
MicroStrategy[1] | "Fraud", "Stock Alert" | 0:30 each | Active |
Monster.com[1] | "The Road Less Travelled" | 0:30 | Active |
OnMoney.com[5] | "Paper Monster" | 0:30 | Unknown |
Netpliance[1] | "Webhead" | 0:30 | Rebranded as TippingPoint in 2002, finally purchased by HP Enterprise Security Products in 2010 |
OurBeginning.com[5][6] | "Invites" | 0:30 | Unknown |
Pets.com[1] | "If You Leave Me Now" | 0:30 | Defunct |
WebMD[1] | "Ali" | 0:30 | Active |
Pre-Game Ads
The following list details companies which ran ads prior to the actual game time.
Company | Commercial Title(s) | Spot Length | Company Status |
---|---|---|---|
Computer.com | "Untitled 1", "Untitled 2"[2] | 0:30 each | Purchased by Office Depot in 2000[2] |
Notes
- ^ Though Britanica.com, Electronic Data Systems and Kforce are all companies that ran ads with a .com address, they have not been included in this list because the founding date of both companies excludes it from the strict definition of a dot-com company. Varying amounts of companies are listed as advertisers in most sources.
References
- ^ a b c d e f g h i j k l Pender, Kathleen. [http://www.sfgate.com/business/networth/article/Dot-Com-Super-Bowl-Advertisers-Fumble-But-Down-2739134.php "Dot-Com Super Bowl Advertisers Fumble / But Down Under, LifeMinders.com may win at Olympics", San Francisco Chronicle, 13 September 2000. Accessed February 26 2014.
- ^ a b c d e Shroeder, Charlie. "The Dot-Com Super Bowl", Weekend America, 2 February 2008. Accessed February 26 2014.
- ^ Bennet, Dashiell. 8 Dot-Coms That Spent Millions On Super Bowl Ads And No Longer Exist", Business Insider, 2 February 2011. Accessed February 26 2014.
- ^ a b Basich, Zoran. [http://blogs.wsj.com/venturecapital/2010/01/19/homeaway-goes-for-super-bowl-glory-10-years-after-dot-com-debacle/ "Super Bowl Lures HomeAway, 10 Years After Dot-Com Debacle", Wall Street Journal Blogs, 19 January 2010. Accessed February 26 2014.
- ^ a b c Gelsi, Steve. "Tiny Dot-com Joins Super Bowl", CBS News, 24 January 2000. Accessed February 26 2014.
- ^ Chartier, John. "Dot.coms ready Bowl game", CNN Money, 28 January 2000. Accessed February 26 2014.