A Content Discovery Platform is an implemented platform for consumers to search for television content online using a recommender system tool such as a recommendation search engine. It can be used to deploy new services or enhance existing systems whilst powering EPGs[1].
Utilizing TV and video content discovery, whilst reducing ongoing maintenance and development costs, a Content Discovery Platform delivers content to websites, mobile devices, or set-top boxes. It consists of key individual modules based on a Relevance Engine social search that suggests appropriate content according to individual preferences. As operators compete to be the gateway to home entertainment, personalized TV is a key service differentiator.[2]
Algorithm
In order to work with TV related content, a search algorithm is used within a Content Discovery Platform to support traditional TV grid views, and also provide search results. Personalization and recommendation are tools that promote content effectively within a TV guide; these recommendations are either based on a single show, a set of shows, or a full user profile, and can be used to highlight scheduling, or Video On Demand, and pay television content within a guide. Bespoke analytical analysis can also be undertaken to understand specific requirements of user behaviour and activity.
On the TV, a Content Discovery Platform can be integrated with the network infrastructure and middleware, but does not sit on the Set-top box. By integrating with the network, the platform acts as a ‘cloud computing' solution. This means that the solution requires minimal integration, and there are no additional set-top box costs.
Evolving landscape
As the connected TV landscape continues to evolve, Search & Recommendation will play an even more pivotal role in the discovery of content.[3] With broadband connected devices, consumers will have access to content from linear broadcast sources as well as internet television. Therefore there is a risk that the market could become fragmented, leaving it to the viewer to visit various different locations and find what they want to watch in a way that is time-consuming and complicated. By using a search and recommendation engine, viewers are provided with a central ‘portal’ from which to discover content from a number of sources in just one location.
UK-based company TV Genius launched its 3 Screen Content Discovery Platform,[4] in 2005 which provides a content search engine, and consumer recommendation tool.