A Content Discovery Platform is an implemented platform for consumers to search for television content online using a recommendation search engine tool. It can be used to deploy new services or enhance existing systems whilst powering EPGs[1].
Utilizing TV and video content discovery, whilst reducing ongoing maintenance and development costs, a Content Discovery Platform delivers content to websites, mobile devices, or set-top boxes. It consists of key individual modules based on a Relevance Engine social search that suggests appropriate content according to individual preferences. As operators compete to be the gateway to home entertainment, personalized TV is a key service differentiator.[2]
Algorithm
In order to work with TV related content, a search algorithm is used within a Content Discovery Platform to support traditional TV grid views, and also provide search results. Personalization and recommendation are tools that promote content effectively within a TV guide; these recommendations are either based on a single show, a set of shows, or a full user profile, and can be used to highlight scheduling, or Video On Demand, and premium television content within a guide. Bespoke analytical analysis can also be undertaken to understand specific requirements of user behaviour and activity.
On the TV, a Content Discovery Platform can be integrated with the network infrastructure and middleware, but does not sit on the STB. By integrating with the network, the platform acts as a ‘cloud computing' solution. This means that the solution requires minimal integration, and there are no additional set-top box costs.
Evolving landscape
As the connected TV landscape continues to evolve, Search & Recommendation will play an even more pivotal role in the discovery of content. With broadband connected devices, consumers will have access to content from linear broadcast sources as well as internet television. Therefore there is a risk that the market could become fragmented, leaving it to the viewer to visit various different locations and find what they want to watch in a way that is time-consuming and complicated. By using a search and recommendation engine, viewers are provided with a central ‘portal’ from which to discover content from a number of sources in just one location.
UK-based company TV Genius launched its 3 Screen Content Discovery Platform,[3] in 2005 which provides a content search engine, and consumer recommendation tool.