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A '''Content Discovery Platform''' is an implemented [[platform]] for [[consumers]] to search for [[television]] [[Content (media)|content]] [[Internet|online]]<ref>[http://www.v-net.tv/Blog.aspx?id=453 Spotting the Gorilla - the Content Discovery Challenge]</ref> using a [[recommender system]] tool such as a recommendation [[search engine]]. It can be used to deploy new services or enhance existing systems whilst powering [[Electronic program guide|EPG]]s<ref>[http://www.marketingweek.co.uk/portals-and-publishers-vie-for-online-tv-supremacy/3006207.article Portals and publishers vie for online TV supremacy]</ref>. |
A '''Content Discovery Platform''' is an implemented [[platform]] for [[consumers]] to search for [[television]] [[Content (media)|content]] [[Internet|online]]<ref>[http://www.v-net.tv/Blog.aspx?id=453 Spotting the Gorilla - the Content Discovery Challenge]</ref> using a [[recommender system]] tool such as a recommendation [[search engine]]. It can be used to deploy new services or enhance existing systems whilst powering [[Electronic program guide|EPG]]s<ref>[http://www.marketingweek.co.uk/portals-and-publishers-vie-for-online-tv-supremacy/3006207.article Portals and publishers vie for online TV supremacy]</ref>. |
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A content discovery platform utilizes television and [[video on demand]] in order to discover appropriate content, whilst reducing ongoing maintenance and development costs. A Content Discovery Platform delivers content to [[website]]s, [[mobile device]]s and [[set-top boxes]]. It consists of key individual modules based on a Relevance Engine [[social search]] that suggests appropriate content according to individual preferences. As operators compete to be the gateway to home entertainment, personalized television is a key service differentiator.<ref>[http://www.digitaltveurope.net/news_articles/apr_10/30_apr_10/zenterio_integrates_tv_genius_platform/ Zenterio Integrates TV Genius Platform]</ref> |
A content discovery platform utilizes television and [[video on demand]] in order to discover appropriate content, whilst reducing ongoing maintenance and development costs. A Content Discovery Platform delivers content to [[website]]s, [[mobile device]]s and [[set-top boxes]]. It consists of key individual modules based on a Relevance Engine [[social search]] that suggests appropriate content according to individual preferences. As operators compete to be the gateway to home entertainment, personalized television is a key service differentiator.<ref>[http://www.digitaltveurope.net/news_articles/apr_10/30_apr_10/zenterio_integrates_tv_genius_platform/ Zenterio Integrates TV Genius Platform]</ref> |
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==Algorithm== |
==Algorithm== |
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==Evolving landscape== |
==Evolving landscape== |
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As the connected television landscape continues to evolve, search & recommendation are seen as having even more pivotal role in the discovery of content.<ref>[http://viewer.zmags.com/publication/0da209e6#/0da209e6/8 The New Face of TV]</ref> With [[broadband]] connected devices, consumers are projected to have access to content from linear broadcast sources as well as [[internet television]]. Therefore there is a risk that the market could become fragmented, leaving it to the viewer to visit various different locations and find what they want to watch in a way that is time-consuming and complicated for them. By using a search and recommendation engine, viewers are provided with a central ‘portal’ from which to discover content from a number of sources in just one location. |
As the connected television landscape continues to evolve, search & recommendation are seen as having even more pivotal role in the discovery of content.<ref>[http://viewer.zmags.com/publication/0da209e6#/0da209e6/8 The New Face of TV]</ref> With [[broadband]] connected devices, consumers are projected to have access to content from linear broadcast sources as well as [[internet television]]. Therefore there is a risk that the market could become fragmented, leaving it to the viewer to visit various different locations and find what they want to watch in a way that is time-consuming and complicated for them. By using a search and recommendation engine, viewers are provided with a central ‘portal’ from which to discover content from a number of sources in just one location. |
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[[UK]]-based company [[TV Genius]] launched its 3 Screen '''Content Discovery Platform''',<ref>[http://www.broadcastnow.co.uk/technology/tv-genius-3-screen-content-discovery-platform/5012117.article TV Genius 3 Screen Content Discovery Platform]</ref> in 2005 which provides a content search engine, and consumer recommendation tool. |
[[UK]]-based company [[TV Genius]] launched its 3 Screen '''Content Discovery Platform''',<ref>[http://www.broadcastnow.co.uk/technology/tv-genius-3-screen-content-discovery-platform/5012117.article TV Genius 3 Screen Content Discovery Platform]</ref> in 2005 which provides a content search engine, and consumer recommendation tool. |
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Revision as of 06:31, 28 August 2010
A Content Discovery Platform is an implemented platform for consumers to search for television content online[1] using a recommender system tool such as a recommendation search engine. It can be used to deploy new services or enhance existing systems whilst powering EPGs[2].
A content discovery platform utilizes television and video on demand in order to discover appropriate content, whilst reducing ongoing maintenance and development costs. A Content Discovery Platform delivers content to websites, mobile devices and set-top boxes. It consists of key individual modules based on a Relevance Engine social search that suggests appropriate content according to individual preferences. As operators compete to be the gateway to home entertainment, personalized television is a key service differentiator.[3]
Algorithm
In order to work with television related content, a search algorithm is used within a Content Discovery Platform to support traditional TV grid views, and also provide search results. Personalization and recommendation are tools that promote content effectively within a TV guide; these recommendations are either based on a single show, a set of shows, or a full user profile, and can be used to highlight scheduling, or video On demand, and pay television content within a tv guide. Bespoke analytical analysis can also be undertaken to understand specific requirements relating to user behaviour and activity.
On the television set a Content Discovery Platform can be integrated with the network infrastructure and middleware, but does not sit on the Set-top box. By integrating with the network, the platform acts as a cloud computing solution. This means that the solution requires minimal integration, and there are no additional set-top box costs.
Evolving landscape
As the connected television landscape continues to evolve, search & recommendation are seen as having even more pivotal role in the discovery of content.[4] With broadband connected devices, consumers are projected to have access to content from linear broadcast sources as well as internet television. Therefore there is a risk that the market could become fragmented, leaving it to the viewer to visit various different locations and find what they want to watch in a way that is time-consuming and complicated for them. By using a search and recommendation engine, viewers are provided with a central ‘portal’ from which to discover content from a number of sources in just one location.
UK-based company TV Genius launched its 3 Screen Content Discovery Platform,[5] in 2005 which provides a content search engine, and consumer recommendation tool.